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Isabella A Siahaya
Fakultas Ilmu Administrasi Bisnis dan Ilmu Komunikasi, Universitas Atma Jaya, Jakarta
Languange, Linguistic, Communication & Media

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Membangun Trust untuk Keberlangsungan Hidup Perusahaan: Kisah The Body Shop, McDonald’s, dan Johnson & Johnson Isabella A Siahaya
Jurnal InterAct Vol 1, No 1 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.744 KB) | DOI: 10.36388/ia.v1i1.736

Abstract

This paper emphasizes on trust as one of the required company capital  other than  financial capital.  Trust is needed in support of the communities in which a company resides. Trust can be formed by running a business that is not detrimental to the public but is beneficial to society. Trust will produce good communication even when a company is in a crisis.
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