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Erna M Susilowardhani
Fakultas Ilmu Komunikasi, Universitas Persada Indonesia YAI, Jakarta
Languange, Linguistic, Communication & Media

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Komunikasi Pascapembelian untuk Menjaga Kepercayaan Konsumen (Keterlibatan Konsumen Tinggi dalam Pembelian Produk Smartphone) Erna M Susilowardhani
Jurnal InterAct Vol 1, No 2 (2012): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.665 KB) | DOI: 10.36388/ia.v1i2.712

Abstract

Sales orientation is not the only indication of a successful product. Another important factor is the orientation to the consumer. Moreover, consumers are increasingly aware of their need and also more critical with the products they need. Therefore, manufacturers need to find ways to be able to offer products that meet the expectations of the consumers so that consumers feel satisfi ed. Maintaining consumer confidence in the product being offered is absolutely done by the manufacturer. Even more, there is a need to understand the purchase decision-making process of the consumers, especially for high price products. In this article, the author focuses on the study of smartphone products. The author does not focus on a single brand, but in general of smartphone products.  This article describes how important a post-purchase communication and how long will it take to conduct a post-purchase communication in maintaining consumer confidence. Consumers will believe in the productivity they are satisfied. Not just related to the value of the product, but also satisfied with the services to consumers. Not only the services at the time of purchase but also post-purchase. Of course, with confidence and satisfaction achieved by the consumers, will make consumers become loyal with the product.
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