Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal InterAct
Tiara Kharisma
Communication Department, University of Indonesia
Languange, Linguistic, Communication & Media

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PUBLIC RELATIONS IN THE DIGITAL ERA: CASE STUDY OF THE USE OF SOCIAL MEDIA BY GOVERNMENT PUBLIC RELATIONS IN ANRI Tiara Kharisma; Firman Kurniawan
Jurnal InterAct Vol 7, No 1 (2018): Jurnal InterAct
Publisher : Atma Jaya Indonesia Catholic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (202.412 KB) | DOI: 10.36388/ia.v7i1.1408

Abstract

In  the digital era, public organizations are inevitably required to adapt interactions with the public and manage information through online communication. This activity became one of the tasks carried by government public relations (PR). The objective of this research describes how the use of micro-level social media in public organizations to achieve PR objectives. The research locus is the National Archives of the Republic of Indonesia (ANRI). The research method used is qualitative. Data were collected through interviews and document studies. The result indicates that micro social media has been used ANRI since 2014, namely: Twitter and Facebook. In managing of social media, it is found that the PR model is asymmetric, the PR strategy is dominated by the proactive strategy with transparent communication type. The reactive strategy used deliberate inaction strategy. Social engagement in social media is still considered minimal. There is some information content that has significant attention, which is considered to have relevance to current issues, humanist and has a high historical value. PR in ANRI have realized the importance of managing social media and communication models that should be implemented, but in reality, hasn't been able optimally. This is because there are obstacles related to the organization policy, the capacity of social media managers. 
Co-Authors Firman Kurniawan