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All Journal Journal of Politic and Government Studies JURNAL ELEKTRO JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Jurnal Surya Kencana Dua: Dinamika Masalah Hukum & Keadilan Pena : Jurnal Ilmu Pengetahuan dan Teknologi
Susanto .
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Journal : JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)

 1 
PENGARUH PROMOSI TERHADAP SIKAP PASIEN RS PKU MUHAMMADIYAH BANTUL Susanto .; Sari Dwi Astuti
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 2, No 1 (2013): January
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v2i1.1096

Abstract

The mushrooming hospitals in Bantul had forced PKU Muhammadiyah hospital to conduct promotions. A promotion will be very useful to provide information to the society about the service excellence offered by a hospital in order that it becomes the society’s preference when they seek for medical and health treatment. This research was a descriptive quantitative one using cross sectionalapproach. The population included all outpatients, and the sample was confined to 90 patients. Meanwhile, the analytical tool was the multiple linier regression. This research found a regression equation of Y = 0.225 X1 + 0.267X3 + 0.338X4 + e. The coefficient of determination (R2) was 0.649, which explained that the involvement of promotion influenced patients’ attitude as much as 64.9%. The score of F count was 42.159 with F significance of 0.000 and 95% confidence. For the mean time, the influence of promotional activities to the attitude of the patients of PKU MuhammadiyahBantul Hospital comprised advertising (2.129, p = 0.036), direct marketing (2.774, p = 0.007), and public relation (3.657, p= 0.000). Meanwhile, the variable personal selling did not influence the patient’s attitude (1.074, p = 0.286). To sum up, the factors in promotion mix influencing the attitude of the patients in PKU MuhammadiyahBantul Hospital are advertising, direct marketing, and public relation.Keywords: Patient’s Attitude, Advertising, Direct marketing, and Public relation
ANALISIS EKSTERNAL DALAM UPAYA PENGEMBANGAN MUTU PELAYANAN RAWAT INAP DI RSUD PANEMBAHAN SENOPATI BANTUL Fitra Sari; Susanto .
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 4, No 1 (2015): January
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v4i1.963

Abstract

Background: Panembahan Senopati Hospital in Bantul as one government hospital in order to survive and be able to compete with other centers must be able  to develop it self according with quality demand. Effort to the win that competition can be done by improving service quality and providing services properly as expected by the customerThere for, Panembahan Senopati hospital need to have a quality plan by identifying their customer need to improve the quality services. Based on customer needidentification process, service quality development stretegies can be arranged. Objectives: To know the gap between expectation and reality external customer for the quality of care in Panembahan Senopati Bantul Hospital, knowing the gap between expectation and reality of customer as an ingredient in developing a strategy of development of quality service in Panembahan Senopati Hospital.Methods: The research is quantitative research with cross sectional design. The study was conducted on November 2013 in Panembahan Senopati Bantul Hospital. The sampel Obtained was 100 people. The sampling design is random sampling. The data analysis with defferent test average in pairs (t-test).Result: The result showed that there are significant gaps between the average expectation and reality (p0,05). The significant gap score on Class II there are dimension Emphaty  of nurse with gap=0,010. Class III and VVIP there is gap significant  in communication dimension with gap=0,049 andgap 0,011 and assurance dimension with gap= 0,001 on Class III. The significant gap score on Classn1there are dimension tangible with gap 0,016. While the other dimension  are not gap significant. Conclusion: Quality of service in Panembahan Senopati Hospital for VVIP still does not meet customer expectations, then quality of service in Panembahan Senopati Hospital for class II and III still does  meet customer expectation.Keywords: customer satisfaction,vservice quality
PENGARUH PEMBERIAN REWARDS DAN LINGKUNGAN KERJA TERHADAP PRESTASI KERJA KARYAWAN DI RSI MUHAMMADIYAH KENDAL Lena Riyanti; Susanto .; Qurratul 'Aini
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 1, No 2 (2012): July
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i2.943

Abstract

Work performance is the result of the quality and quantity achieved by an employee in their duties performing. Accomplishments can be achieved by increasing the satisfaction that can be realized giving Rewards proportionally and fair and to create a conducive working environment. Harmonious relationship that exists between a leader-employee is also needed among employees with one another to create a conducive working environment. The results of preliminary studies on Muhammadiyah Islamic Hospital of Kendal seen a lot of indiscipline and delay the return of earlier of employees and the number continues to increase. This research  was quantitative descriptive with cross sectional research planning. Research populations were employees / workers of Muhammadiyah Islamic Hospital of Kendal. The sampling technique in this research is using proportions stratified random sampling with the number of sample as much as 137 people. Retrieval of data using questionnaires. Analysis of data using multiple linear regression analysis. There is an effect of giving rewards to employees' achievement of Muhammadiyah Islamic Hospital of Kendal (p0,05). There is an influence of work environment of employees' achievement on Muhammadiyah Islamic Hospital of Kendal (p0,05). There is an effect of giving rewards and working environment of employees' achievement on Muhammadiyah Islamic Hospital of Kendal. Keywords: Rewards, work environment and job achievement.
EVALUASI CITRA RUMAH SAKIT DI RUMAH SAKIT PKU MUHAMMADIYAH BANTUL Rifki Albana; Susanto .
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 4, No 2 (2015): July
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v4i2.1110

Abstract

Background: DIY province has 70 hospitals, Bantul district has 10 hospitals that serve 859.968 inhabitants with 793 beds. Although the amount of hospital or beds was not enough, it was important for hospital to keep their image, it’s necessary to maintain or expand their market confidence.Method: It’s Quantitative-Qualitative study, cross-sectional survey and descriptive analytic. The quantitative used for determining images position, It’s used questionnaire to 118 respondents with purposive sampling methode. The qualitative used for supporting quantitative result and became reasons for improvements of dimensional image. Data Analysis used the differential semantic, four instruments and theory of marketing strategic.Result and discussion: There were 23 dimensions of hospital image, all of them show good images, doctors are skilled and experienced (98%.), skilled nursing (92%), professionalism (97%), neat and clean officer’s clothes (92%); organized and comfortable rooms (81%), building and rooms cleanliness (86%); complete facilities (85%), comfortable and hygine facilities (81%); complete medical equipments (88%), complete pharmaceuticals (95%); uncomplicated procedures (93%), officer’s timeliness (76%); sufficient consultation time (83%), attention and sympathy officers (92%), willingness to respond complaints (97%), hospitality (95%); appropriate price (95%), ease of insurance used (88%); strategic location and affordable (97%), inpatient room easily obtained (59%), ease to see the doctor (83%), information access (98%), understandly boards (76%). Image improvement priorities: timeliness officer, ease to see the doctor, adequacy of consultation time, board reconstruction, inpatient room additions, comfortable and hygine facilities, organized and comfortable rooms.Conclusions: All of hospital images were good. There were 7 dimension still need to be improved.Keyword: Hospital Image, Evaluation, Improvement Priority.
PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN PASIEN PADA KELAS VIP, 1, 2, DAN 3 (STUDI PADA RSU PKU MUHAMMADIYAH GAMPING YOGYAKARTA) Virdy Kurniawan; Susanto .
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 3, No 2 (2014): July
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v3i2.1111

Abstract

This thesis examines the influence of service quality and price to patient satisfaction at the class VIP, 1, 2, and 3 in RSU PKU Muhammadiyah Unit 2 Gamping Yogyakarta. The issues examined are: there is influence of service quality and price to patient satisfaction simultaneously at class VIP, 1, 2 and class 3 in RSU PKU Muhammadiyah Unit 2 Gamping, there is influence of service quality dimensions to patient satisfaction individually at class VIP, 1, 2 and class 3 in RSU PKU Muhammadiyah Unit 2 Gamping, and there is influence of service prices on patient satisfaction individually at class VIP, 1, 2 and VIP 3 in RSU PKU Muhammadiyah Unit 2 Gamping.This research is quantitative with the cross sectional study such as data collected only once. Data collected using questionnaires. Questionnaires carried out on 160 RSU PKU Muhammadiyah Unit 2 Gamping patients who are derived from the class VIP, class 1, 2, and class 3. Respondents determined by using convenience sampling who have stayed at PU Muhammadiyah Hospital Unit 2 Gamping at least 1 day.From the study, it is found that there is significant effect of service quality and price simultaneously on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping. It is known from the results of the F test which is getting significant results for all classes at  µ (0,05). This means that hypothesis 1 proved (There is the influence of service quality and cost simultaneously on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping). There is significant influence of dimensions of service quality individually to patient satisfaction at class VIP, 1 , 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping. It is known from the results of the F test which is getting significant results for all classes at µ (0,05). This means that hypothesis 2 proved (There is the influence of the dimensions of service quality individually on patient satisfaction at class VIP, 1, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping). In this case dimension that has a significant influence on the VIP is tangibles dimension, responsiveness and empathy (the most dominant is empathy). Dimensions that have a significant influence on the class 1 is responsiveness dimension and empathy (the most dominant is empathy). Dimensions that have a significant influence on the class 2 is all dimensions (the most dominant is reliability). Dimensions that have a significant influence on the class 3 is assurance dimension (the most dominant is assurance).There is significant influence of price to patient satisfaction individually at class VIP, 2 and 3 in RSU PKU Muhammadiyah Unit 2 Gamping, except in patients class 1. It is known from the t test at µ (0,05 ).Keywords : Service Quality, Price, Patient Satisfaction, RSU PKU Muhammadiyah Unit 2 Gamping Yogyakarta
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PASIEN DALAM MEMANFAATKAN RAWAT INAP DI RUMAH SAKIT PKU MUHAMMADIYAH NANGGULAN Muhamad Aminudin; Susanto .
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 2, No 2 (2013): July
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v2i2.960

Abstract

Hospital as a service provider health is needed to know factors that affect the decision of patient in the harness of hospitalization. Understanding of behavior consumers can be used as an ingredient of consideration for provides maximum service in accordance with consumer advocacy.Knowing the influence of cultural factors, social, personal and psychological to behavior in the harness of inpatient at the PKU Muhammadiyah Nanggulan hospital. This research is research survey analytic with the approach of cross sectional. Population research is patients who harness inpatient PKU Muhammadiyah Nanggulan hospital. The technique sampling in this research is accidental of sampling by the number of sample are 84 people. The data collecting use questionnaire. Analysis of data the use of multiple regressionsThe result show cultural factors, social factors, personal factors and psychological factors has partial influence to the harness of inpatient care at PKU Muhammadiyah Nanggulan hospital. Cultural factors, social factors, personal factors and psychological factors simultaneously influence to the behavior of patients in the harness of inpatient at the PKU Muhammadiyah Nanggulan Hospital.Keyword: Cultural factors, social factors, personal factors, psychological factors, harness of inpatient behavior
PENGARUH PROMOTION MIX TERHADAP LOYALITAS PASIEN DI POLIKLINIK RSUD PANEMBAHAN SENOPATI BANTUL Pambudi .; Susanto .
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol 1, No 2 (2012): July
Publisher : Universitas Muhammadiyah Yogyakarta in Clollaboration with ADMMIRASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v1i2.946

Abstract

The emergence of new hospitals and the development of private hospitals lead to a competition. The hospital must maintain customer and seize the competitors’customers, so that the hospitals need to do a promotion. Promotion mix evaluation has not ever been done in RSUD Panembahan Senopati Bantul. The type of the study is a descriptive study, cross sectional design, and proportionate sampling stratified random sampling. The amount of population is 135 056 patients. The amount of sample is 100 people. It is a linear regression analysis test.The regression equation Y : 0,188 X1 + 0,196 X2 + 0,385 X3 + 0,174 X4. It is obtained from the t test promotion mix variable that partially effect on the loyalty of the clinic patients. The smallest value of p / t the largest count shows that the most influence on patient loyalty is a personal selling variable. F test results obtained from the simultaneous promotion mix variable (X) effect on patient loyalty variable (Y). Promotion mix variables partially effect on the loyalty of the clinic patients. The most dominant of promotion mix variables is the personal selling variable, promotion mix variables simultaneously influence the loyalty of Poliklinik RSUD Panembahan Senopati. Keywords: Promotion Mix, Patient Loyalty
Co-Authors Agustina, Dwi Fitra Sari Harlianto Tanudjaja Johan Liman Lena Riyanti Muhamad Aminudin Pambudi . Puji Astuti Qurratul 'Aini Rifki Albana Sari Dwi Astuti Virdy Kurniawan Wiwik Widayati