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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN Jurnal Abdi Masyarakat Multidisiplin
Agustinus Yanuar Budhi Heriyanto
Universitas Mohammad Husni Thamrin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Sains: Jurnal Manajemen dan Bisnis

 1 
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Dan Indomaret Agustinus Yanuar Budhi Heriyanto
Sains: Jurnal Manajemen dan Bisnis Vol 13, No 1 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v13i1.7297

Abstract

This research was conducted with the aim of analyzing the extent of the influence of Promotions and Prices on Purchase Decisions at Tanjung Pasir Alfamart and Indomaret Teluk Naga 2, Teluk Naga Tangerang. The population is taken in this study is all consumers and customers that exist in Alfamart and Indomaret, by taking a sample of 96 respondents. The type of research used is descriptive and comparative. The technique of collecting data is done by filling the questionnaire. The analysis technique used is validity test, reliability test, normality test, classic assumption test, and simultaneous test. The results shows that promotion and price are influences the purchase decisions both at Alfamart and Indomaret. 
Co-Authors Ahmad Rojikun Evi Noviaty