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All Journal Sains: Jurnal Manajemen dan Bisnis JURNAL MANAJEMEN Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Jurnal Abdi Masyarakat Multidisiplin
Agustinus Yanuar Budhi Heriyanto
Universitas Mohammad Husni Thamrin
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada Alfamart Dan Indomaret Agustinus Yanuar Budhi Heriyanto
Sains: Jurnal Manajemen dan Bisnis Vol 13, No 1 (2020)
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jmb.v13i1.7297

Abstract

This research was conducted with the aim of analyzing the extent of the influence of Promotions and Prices on Purchase Decisions at Tanjung Pasir Alfamart and Indomaret Teluk Naga 2, Teluk Naga Tangerang. The population is taken in this study is all consumers and customers that exist in Alfamart and Indomaret, by taking a sample of 96 respondents. The type of research used is descriptive and comparative. The technique of collecting data is done by filling the questionnaire. The analysis technique used is validity test, reliability test, normality test, classic assumption test, and simultaneous test. The results shows that promotion and price are influences the purchase decisions both at Alfamart and Indomaret. 
MARKETING MIX STRATEGY OF CALLIGRAPHY, PAINTING, FRAME MSMEs Mr. IDRIS, BULAK KLENDER Ahmad Rojikun; Agustinus Yanuar Budhi Heriyanto; Evi Noviaty
 Jurnal Abdi Masyarakat Multidisiplin Vol. 1 No. 3 (2022): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v1i3.453

Abstract

The potential of productive small industries is small industries that are mainly engaged in souvenirs/handicrafts. MSMEs that have a large role in exports are MSMEs that rely on handmade skills, such as jewelry crafts, wood carvings and including Calligraphic Pigura Crafts. In the process of determining the quality of raw materials directly handled by themselves based on their own experience, but still need to be improved in maintaining the quality of materials, because of the impact on the quality of the final result. The results of observations at calligraphy MSMEs, explained that to ensure the quality of the products produced, MSMEs have based on a sense of trust with parabuyer, meaning that consumers have trusted the quality of the products produced by calligraphy MSMEs,The partner in this activity is Mr. Idris' Calligraphy, Painting and Frame UMKM. The partner's problems are: (1) Lack of promotion, especially utilizing free promotion on social media. (2) Lack of capital, so the products are not many. (3) Inadequate space, utilizing the front yard of the house. (4) There is no logo as the identity of Mr. Idris' MSME business, (5) Products are made by Mr. Idris himself from raw materials to finished products. (6) Lack of information on the tastes of today's consumers, so that the products produced are not sold out quickly. This community service activity offers a solution. The first solution provides an explanation of knowledge to Mr. Idris about the marketing promotion mix that can increase sales results by counseling. The second solution provides an explanation of examples of the marketing mix as reference material, so that it is easily understood with casual conversation. The third solution is to collaborate with Calligraphy, Painting, and Frame MSMEs that have developed, so as to increase the knowledge and development of Mr. Idris' MSME business. 
Pengaruh kompensasi dan motivasi terhadap kinerja karyawan Agustinus Yanuar Budhi Heriyanto
JURNAL MANAJEMEN Vol 12, No 1 (2020): Januari
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jmmn.v12i1.7153

Abstract

Tujuan dari penulisan ini adalah untuk mengetahui pengaruh kompensasi dan motivasi terhadap kinerja karyawan PT Indoraya Internasional. Penelitian dilakukan dengan menyebar kuensioner, sedang metode penelitian dengan menggunakan Simple Random Sampling. Uji t menunjukkan bahwa besarnya t hitung untuk kompensasi (X1) adalah 2.843dan nilai t hitung untuk motivasi (X2) sebesar 2.373. yang seluruhnya menunjukkan lebih besar dari t tabel adalah 1.984. sehingga hipotesis yang menyatakan kompensasi dan motivasi berpengaruh positif secara parsial terhadap kinerja karyawan pada Perusahaan PT Indoraya Internasional,  Uji F , didapat F hitung F tabel atau 25.984 2.70 atau tingkat signifikasi (sig) 0.000 0.05 sehingga hipotesis yang menyatakan kompensasi dan motivasi kerja secara bersama-sama berpengaruh terhadap kinerja karyawan pada Perusahaan PT Indoraya Internasional dan koefisien determinasi menunjukkan bahwa kompensasi dan motivasi kerja memberikan sumbangan sebesar 37.7 % terhadap Kinerja Karyawan pada PT. Indoraya  Internasional.
Driving Brand Growth in the Global FMCG Hydration Category: an Integrated Model of Ecosystem Strategy, Consumer Engagement, and IMC with Brand Experience as a Mediator Agustinus Yanuar Budhi Heriyanto; Antonius Bramantyo Indra Jaya
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3396

Abstract

The fast-moving consumer goods (FMCG) industry is experiencing rapid transformation driven by evolving consumer behavior, increasing health awareness, and growing demand for personalized and meaningful brand interactions. In this competitive environment, firms are shifting from product- and price-based competition toward integrated, relationship-oriented strategies aimed at creating sustainable brand growth. This study examines the effects of ecosystem-based marketing strategy, consumer engagement, and integrated marketing communication (IMC) on brand growth, with brand experience as a mediating variable in the FMCG industry. Data were collected from 100 respondents and analyzed using PLS-SEM with a Hierarchical Component Model (HCM). The results show that ecosystem strategy significantly affects consumer engagement (β = 0.72), brand experience (β = 0.45), and brand growth (β = 0.21). Consumer engagement influences brand experience (β = 0.40) and brand growth (β = 0.28), while brand experience strongly affects brand growth (β = 0.35). IMC also significantly impacts brand experience (β = 0.38) and brand growth (β = 0.22). The model demonstrates strong explanatory power (R² = 0.61–0.68). Mediation analysis confirms that consumer engagement and brand experience jointly mediate the relationship between marketing strategies and brand growth. These findings indicate that brand growth is driven by a multi-stage process involving engagement and experiential mechanisms.
Co-Authors Ahmad Rojikun Antonius Bramantyo Indra Jaya Evi Noviaty