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All Journal Journal of Auditing, Finance, and Forensic Accounting SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Aktiva : Jurnal Akuntansi dan Investasi Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Ulumuna: Jurnal Studi Keislaman Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Inovasi Akuntansi Journal of Sharia Economics, Banking and Accounting Senarai Kearifan Lokal Akuntansi
Atik Emilia Sula
Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Preferensi Civitas Akademika sebagai Dual Banking Customer dalam Memilih Jasa Perbankan Syariah Masbakhatul Muniroh; Atik Emilia Sula
Journal of Sharia Economics, Banking and Accounting Vol 2, No 2: 2025
Publisher : STAI Nurul Islam Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52620/jseba.v2i2.257

Abstract

This research is motivated by the phenomenon of brand switching among banking customers, the interest of non-Muslims in several areas that use Islamic banks, and the existence of Muslim communities that prefer conventional banks. This study aims to identify and determine the dominant aspects in choosing banking services based on the preferences of active customers of Islamic banks and conventional banks (dual banking customers). The research method used is descriptive qualitative with a case study approach. Informants were selected based on certain criteria, including being active customers of Islamic banks and conventional banks and being academics at a university. The results of the study show that active customers of Islamic banks and conventional banks (dual banking customers) decided to choose conventional bank services because of aspects of service quality, external banks, bank locations, and network and technology availability, then the decision to choose Islamic bank services was caused by aspects of perceived reputation, customer rationality, and external banks. 
Co-Authors Akhir, Khoiriyatul Barokatus Syafaa Chamalinda, Khy'sh Nusri Leapatra Masbakhatul Muniroh Merie Satya Angraini Mohammad Nizarul Alim Nabila Fitri Noviyanti Nidya Puspithasari Prasetyono Prasetyono Puspithasari, Nidya Rohmania, Rohmania Rudistira, Ricko Zakaria Yuni Rimawati