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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan IJFBP International Journal of Family Business Practices Masyarakat Mandiri: Jurnal Pengabdian Dan Pembangunan Lokal
Chusnul Rofiah
STIE PGRI Dewantara
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering

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Online Social Gathering Service Firm Strategy Chusnul Rofiah
MediaTrend Vol 16, No 2 (2021): OKTOBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/mediatrend.v16i2.10296

Abstract

This research is written on the background of how the strategy to market online social gathering services is behind the rise of online social gathering scams. With the postpositivist paradigm of a qualitative approach to case study design, it has been found that the marketing strategy for online social gathering services will survive if it is supported by the products offered, causing reactions and consumer interest to be noticed, owned, used or consumed so as to satisfy consumer wants and needs. The products offered by the owner to consumers also vary. The price offered by the owner of this online social gathering is in accordance with the get that consumers want to get, so that consumers choose the get the social gathering slot according to their wishes, the use of online media is more effective to reach wider consumers and offer their products. The owner of this online social gathering   benefits in the form of having a relationship with many people and also benefits from holding an online social gathering, the most important finding of this research is to include the mandate in running an online social gathering   service business. 
SMALL DOESN'T MEAN CAN'T SURVIVE : MICRO SMALL AND MEDIUM FAMILY BUSINESS SUCCESSION STRATEGY chusnul rofiah
International Journal of Family Business Practices Vol 5, No 2 (2022)
Publisher : Faculty of Business, President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/ijfbp.v5i2.3889

Abstract

Many family-owned companies at the micro, small and medium level have failed to plan for succession in business (Voithofer & Mandl, 2004). It is very different from family business continuity succession planning in large companies compared to micro, small and medium businesses even though the business is unique and creative. In large companies, the selection of successors is much wider than that of family owned micro, small and medium enterprises because candidates in family business are only for family members (Tatoglu et al., 2008). reveals a family business succession planning strategy with a phenomenological approach. The findings of this study provide a valuable understanding of family business in the selected factors: (1) The importance of the level of heir preparation and the relationship between family and business members on business performance, (2) Family business becomes a strategy for growth, increasing competitiveness in the business world , (3) Successor skills are the most important factor in successor selection and positive effect on family business performance, (4) Successors are asked to join the family business, (5) Founders and predecessors, build self-confidence, promote positive attitudes and facilitate the transition process, (6) Succession planning, consistency in high-quality communication is required for adequate business exploration and addressing all issues. Based on this research, family companies emphasize the awareness of the importance of succession planning in their business, especially in relation to performance, efficiency and sustainability. This phenomenon will help increase income, productivity and help MSMEs, in terms of finance, and facilitate the regeneration of family businesses.
Training On Local Potential Development Of Banana Peel Crackers, Increasing Confidence In Halal Sales And Management Procedures For Female Heads Of Households In Cukir Village, Diwek, Jombang Chusnul Rofiah; Erminati Pancaningrum; Sapto Roedy Widijanto
Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal Vol. 1 No. 3 (2024): Juli: Masyarakat Mandiri : Jurnal Pengabdian dan Pembangunan Lokal
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/masyarakatmandiri.v1i3.263

Abstract

Training on Local Potential Development of Banana Peel Crackers was carried out in Cukir Village, Diwek, Jombang, with the main aim of increasing the self-confidence of women heads of families in the field of sales and understanding halal management procedures. Banana peels, which are usually waste, are processed into products of high economic value in the form of crackers, thereby providing new business opportunities for the participants. This training includes techniques for processing banana peels into crackers, marketing strategies, and knowledge about halal certification which is important to increase product competitiveness in the market. The results of the training showed an increase in participants' skills and knowledge in making products, increased confidence in selling, and a better understanding of the importance of halal management. Thus, this program not only contributes to improving the household economy but also supports sustainable local industrial development.
Co-Authors Erminati Pancaningrum Sapto Roedy Widijanto