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Mia Tantri Diah Indriani
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Decision Sciences, Operations Research & Management

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Measurement Customer Satifaction Toward KEUKEN #5 - The City Hall Fairground Culinary Event Using Importance - Performance Analysis (IPA) Juandha, Try; Indriani, Mia Tantri Diah
Journal of Business and Management Vol 4, No 2 (2015)
Publisher : Journal of Business and Management

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Abstract

Abstract – The main theme of this research is Marketing and focus on measuring satisfaction level from Keuken #5 culinary event that organized by House The House based on Importance Performance Analysis (IPA). The IPA model which showed graphical representation of the data, whereby event organizations can see areas of strength and weakness from event attributes is divided into four quadrants, with importance on the y-axis and performance on the x-axis, according to Martilla and James the resources should be allocate to improve attributes that reside in quadrant I. The result of the  analysis showed the overall visitor satisfaction level for Keuken was scored 3.7 which reported between “Ok” and “Satisfied”. Convenient parking, food/beverages prices, and shopping attributes item are attributes which reside in quadrant I and  considered as main priority for improvement. Local food,  come and go, clean site, attractive environment, event guide, and opening/closing time, are attributes lay in quadrant II which considered as attributes that should be maintained. Entertainment and good local restaurant attributes lay in quadrant IV which are considered as attributes that possibly overkill. Celebrity chef demos, festival souvenir, and cooking demonstration attributes lay in quadrant III which considered as last priority.Keywords: Keuken, culinary event, customer satisfaction, Importance-Performance Analysis 
Customers Motivation to Purchase Low Cost Green Car in Indonesia Sanjaya, Kevin Kynan; Indriani, Mia Tantri Diah
Journal of Business and Management Vol 3, No 6 (2014)
Publisher : Journal of Business and Management

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Abstract

Automotive industry in Indonesia is keep increasing year by year. Many of giant cars manufacturer such as Toyota, Honda, Mitsubishi, and even BMW and Mercedes-Benz have built their own factory in Indonesia. This is indicates the potential of Indonesia automotive industry to have a bright future and promising. Unfortunately, Indonesia is not able to make and develop their own car yet. With this low cost green car program, it is expected that Indonesia could have their own car which built and develop by Indonesian people and also to generate Indonesia automotive industry more evenly. The purpose of this low cost green car program is to provide affordable cars for middle-low class Indonesian people,so it could make them easier to transport. Moreover, with this low cost green car program, it is expected that could develop Indonesia because this car was designed and developed by Indonesian people and must have Indonesian attribute, and also could generates automotive industry more evenly because almost all of the component for this low cost green car is made in Indonesia. The purpose of this research is to get the information the relation between customers knowledge about low cost green car with their motivation to purchase low cost green car in Indonesia. Financially benefit, care to environment health, self-image, social norm and pressure, and interested with new technology is some of the main motivation to purchase low cost green car. This research is using the data which is collected by using questionnaire to  the owner of low cost green car in Bandung and Jakarta. The result of this research indicates that the customers motivation to purchase low cost green car is financially benefit. To analyze the data which is gathered by using questionnaire, this research is using descriptive analysis and crosstabs analysis.Keywords: Motivation, Knowledge, Low Cost Green Car
Co-Authors Kevin Kynan Sanjaya Try Juandha