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All Journal KEMBARA Management and Sustainable Development Journal
Ni Made Sania Indri Wahyuni
Universitas Pendidikan Ganesha
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Features and themes of poetry in KOPI (komunitas puisi Indonesia) facebook group Sugeng Santoso; I Wayan Artika; Ni Made Sania Indri Wahyuni
KEMBARA: Jurnal Keilmuan Bahasa, Sastra, dan Pengajarannya Vol. 7 No. 1 (2021): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/kembara.v7i1.15845

Abstract

Going along with the development of technology, literary disciplines also have been developing. Cyber literature becomes popular in this digitalization era which explores the existence of the internet as the medium. One of the large cyber literary communities on Facebook is KOPI (Komunitas Puisi Indonesia) with 64 thousand members. Due to the insufficient research analyzing poetry in the Facebook group, this research analyzed the features of poetry and the themes of poetry in KOPI (Komunitas Puisi Indonesia). Descriptive and qualitative approaches were used in this research. Observation and documentation were used as the techniques in data collecting. The observation was done by reviewing the group’s situation and the documentation is done by reviewing the poetry collections that had been uploaded in this research from the beginning until the middle of February 2021. The data analysis techniques used Miles and Huberman techniques which include: (1) data reduction, (2) data serving, and (3) conclusion/verification withdrawal. The results of this research showed that the dominant poetry features were image illustration and the themes that were used by KOPI group members in writing poetry included the physical themes, moral themes, social themes, egoic themes, divine themes. Physical theme with the most widely used type of love. It can be concluded that the physical theme with the type of “love” is the choice of the theme that the author most favors.
ANALISIS KEBERADAAN BRANDING DALAM MENUNJANG DIGITAL MARKETING PADA USAHA MINA GIRI Sugeng Santoso; Ni Made Sania Indri Wahyuni; Ni Komang Aprilia Enisari
Management and Sustainable Development Journal Vol 3 No 2 (2021): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v3i2.274

Abstract

Tujuan penelitian ini adalah (1) untuk menganalisis strategi pemasaran produk melalui branding yang dilakukan Usaha Mina Giri, dan (2) untuk mengetahui kendala-kendala pemasaran produk Mina Giri. Penelitian ini dilakukan sebagai bentuk aktualisasi peran peneliti dalam menyikapi problematika yang dihadapi UMKM dalam strategi memasarkan suatu produk. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Teknik pengumpulan data yang dilakukan ialah melalui observasi, wawancara, dokumentasi, dan triangulasi data. Hasil penelitian ini menunjukkan bahwa dibutuhkan adanya peranan dalam meningkatkan branding untuk menstimulus proses pemasaran produk. The purpose of this study were (1) to analyze the product marketing strategy through branding carried out by Mina Giri business (2) to determine the constraints of marketing Mina Giri products. This research was conducted as a form of actualizing the role of researchers in addressing the problems faced by MSMEs in marketing a product strategy. This study uses a qualitative method with a descriptive approach. Data collection techniques used are through observation, interviews, documentation, and data triangulation. The results of this study indicate that a role is needed in increasing branding to stimulate the product marketing process.
Co-Authors I Wayan Artika Ni Komang Aprilia Enisari Sugeng Santoso