Indro Adinugroho
Fakultas Psikologi Universitas Katolik Indonesia Atma Jaya

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Industry, Brand, and the Role of Digital Medium Indro Adinugroho; Didit Hersanto; Antonina Renata Putri; Steffi Hartanto; Smitha Sjahputri
CommIT (Communication and Information Technology) Journal Vol. 12 No. 1 (2018): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v12i1.3925

Abstract

Rapid growth in information technology forces various industries and business owners to think strategically to reach public attention. This condition also brings the logical consequence of using online medium as their primary marketing tools. Various online medium or usually called as social media such as Twitter, Path, and Facebook have been used by numerous industries as tools to communicate their ideas, brands, and promotion to the public. Along with this condition, industries need to think strategically to develop contemporary marketing communication strategy. This research is a case analysis focusing on examining marketing communication strategy of a brand. One brand identified is Pocari Sweat, Japanese isotonic drink brand. This brand is selected due to the availability of our computer devices to track the tweets. From this study, we have concluded that in this disruption era, marketing communication strategy can be known and identified by others only by tracking their digital footprint.
Memahami Mood dalam Konteks Indonesia: Adaptasi dan Uji Validitas Four Dimensions Mood Scale Indro Adinugroho
JP3I (Jurnal Pengukuran Psikologi dan Pendidikan Indonesia) Vol 5, No 2 (2016): JP3I
Publisher : Fakultas Psikologi UIN Syarif Hidayatullah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/jp3i.v5i2.10790

Abstract

Mood is a psychological condition that involves emotion without any existence emotional object. Although it exists as an abstract psychological variable, the contribution of emotion towards human behavior is massively important. Many studies related to emotion and human behavior have shown that individual mood (positive or negative) will have different behavioral consequences. In order to understand mood comprehensively in Indonesian context, we need a valid and reliable measurement scale. The purpose of this study is to investigate the validity and reliability of Four Dimensions Mood Scale (FDMS) as a psychological tool to classify mood condition into four primary dimensions, positive energy; tiredness; negative activation and relaxation. Finally, author hopes that this study will give an empirical contribution so that FDMS is able to use in Indonesian context. Mood adalah kondisi psikologis yang melibatkan emosi tanpa ada objek emosi yang terdeteksi secara jelas. Meskipun mood terbentuk sebagai variabel psikologi yang abstrak, kontribusi emosi terhadap perilaku manusia tidak dapat dipandang sebelah mata. Berbagai studi terkait emosi dan perilaku manusia menunjukkan bahwa mood individu (positif atau negatif) akan memiliki konsekuensi perilaku yang berbeda. Guna memahami mood secara komprehensif dalam komteks Indonesia, kita membutuhkan sebuah alat ukur yang valid dan reliabel. Tujuan dari studi ini adalah melakukan validasi dan uji reliabilitas terhadap Four Dimensions Mood Scale (FDMS) sebagai sebuah alat ukur untuk mengklasifikasi kondisi mood ke dalam empat dimensi utama, positive energy; tiredness; negative activation dan relaxation. Penulis berharap studi ini akan memberikan kontribusi teoritis dimana FDMS akan dapat digunakan dalam konteks Indonesia.
Psikologi Moral dan Usaha Mencari Pemimpin Politik yang Demokratis Indro Adinugroho
Buletin Psikologi Vol 24, No 2 (2016)
Publisher : Faculty of Psychology Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (434.449 KB) | DOI: 10.22146/buletinpsikologi.18067

Abstract

As a young democratic country, Indonesia needs various studies and experiences related to implementation of healthy democracy. Referring to psychological principle, decade long experience living in the Dark Age (new order regime) could become a nightmare or even traumatic experience for many Indonesia ns. In the context of Indonesia as a state, the traumatic event is not just experienced by individual, but also groups, organizations and civil society. Therefore, Indonesia needs numerous empirical supports to enhance its democratic condition. Moral psychology is considered as the empirical aspect that suitable in analyzing various political and democracy issues in Indonesia. Moral psychology is focusing its studies on human judgment related to right (correct) and w rong (false). This study is truly become empirical donation as an attempt to search political leader w ith democratic leadership as the trait. Comprehensive study in moral psychology could provide clear explanation for many political issues and also helping citizens to decide their political action for Indonesia
Religious Tolerance and Its Connection with Parenting Style: Examining from Four Dimensions Indro Adinugroho; Rizki Saliha Paramaiswari
Journal of Educational, Health and Community Psychology Vol 11 No 4 December 2022
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/jehcp.v11i4.21971

Abstract

Religious tolerance is a fundamental part of Indonesia, a country with diversity in religions and beliefs. As an attempt to serve social, political, and cultural stability among groups in Indonesia, Indonesians agreed to live together in harmony through the Pancasila, where all religions and beliefs must be honored. Therefore, specific beliefs and attitudes in how we live in Indonesia must be addressed since early childhood through education in school, public, and family. Parenting style becomes one of the significant issues affecting children's life span development so that they can be excellent as the future generation. This argument is constructed based on the previous studies that parenting style affects the perception and behavior of children. Therefore, this study examines the connection between parenting style and religious tolerance as the dependent variable. The result shows that based on four dimensions of parenting style, participants with the authoritative style show a higher score on the religious tolerance scale. In contrast, participants with neglecting style tend to have the lowest score in religious tolerance. This result reveals that parenting might be considered in child development and fulfilling child rights.