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Siti Fatonah
Department of Communication Science Faculty of Social and Political Sciences, UPN “Veteran” Yogyakarta
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STUDENT PERCEPTION OF UPN "VETERAN" YOGYAKARTA BRAND IMAGE AS A NEW STATE UNIVERSITY Swastika Ajeng Dewanti; Siti Fatonah; Subhan Afifi
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2958

Abstract

This study aims to identify how the perception of UPN "Veteran" Yogyakarta students about the brand image owned by UPN "Veteran" Yogyakarta, to know what are the obstacles and developments that happened after UPN "Veteran" Yogyakarta became the country. Type of research used in this research is descriptive research type with qualitative method. The theory used is the theory of perception and brand image. Data collection techniques in this study were obtained through interviews, direct observation and documentation. The results showed that the brand image owned UPN "Veteran" Yogyakarta post to State College of New State is a state defense that should be realized not only in the country but also on the international scene. Student perception on brand image UPN "Veteran" Yogyakarta in its application is good enough, because it has applied discipline to the students, lecturers, and employees of UPN "Veteran" Yogyakarta, and the state defend has been attached not only to the students but also to the wider community. However, in the implementation and understanding of the state defense has not been maximal, so there are still UPN "Veteran" Yogyakarta students who do not know how the brand image owned UPN "Veteran" Yogyakarta.
COMMUNICATION PATTERN OF LEADERS WITH EMPLOYEES IN YAYASAN PENYANDANG CACAT MANDIRI YOGYAKARTA (Descriptive Study of Communication Pattern on Leaders and Employees Organization Management of Yayasan Penyandang Cacat Mandiri Yogyakarta) Reni Krisnawati; Siti Fatonah; Senja Yustitia
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2956

Abstract

Difable conditions in Indonesia is currently quite apprehensive. Lack of attention from the government and the community impacts on the lack of opportunities obtained in work, this condition makes the level of living welfare of the disabled is still low. One of the foundations that provide disabled opportunities for work is the Foundation for Persons with Disabilities / YPCM, an organization that accommodates the disabled / disabled handicap to work to make wooden handicrafts. The majority of the employees in the foundation are disabled and led by a chairman of a non-disabled foundation. The purpose of this study is to know the pattern of organizational communication between leaders and employees in the management of YPCM, as well as to know the obstacles in the pattern of organizational communication at YPCM. This research uses Fielder Contigency Theory with qualitative descriptive research method. The result of the research shows that the communication pattern of the leadership organization and the employees in the management of Yayasan Penyadang Cacat Mandiri Yogyakarta forms a unidirectional communication pattern, wheel communication, two-way communication pattern and there is communication pattern in media usage. In addition, the obstacles that occur are influenced by several factors, namely the low communication intensity between leaders and employees at YPCM, as well as the role of the Foundation Chairman who is lacking in becoming a master in the foundation of things that influence the communication between leaders and employees at YPCM. The pattern of communication made more placed Head of Production that plays an important role in the activities of the organization due to the lack of function of the Chairman of the Foundation as a leader in YPCM.
Co-Authors Reni Krisnawati Senja Yustitia, Senja Subhan Afifi Swastika Ajeng Dewanti