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Panji Dwi Ashrianto
Department of Communication Science Faculty of Social and Political Sciences, UPN “Veteran” Yogyakarta
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MEDIA RELATIONS STRATEGY of HOTEL NEO + AWANA YOGYAKARTA IN BUILDING BRAND IMAGE Chusnina Dwi Saputri; Prayudi Prayudi; Panji Dwi Ashrianto
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2933

Abstract

The high growth of hotels in Yogyakarta caused a fierce competition with each other, thus demanding a strategy to survive in the midst of intense competition. One of the strategies that used by the hotel is media relations strategy. This study discus about media relations strategy of Hotel Neo+ Yogyakarta in building its brand image. The goal is to find out how media relations strategy that built by Neo+ Awana Hotel Yogyakarta’s public relations in building its brand image. In this study, the author found that public relations at Neo+ Awana Hotel Yogyakarta not specifically put in a division, but the field of sales & marketing division operate the media relations activities. Media relations strategy run by Hotel Neo + Awana manifested in from creating actual event, introduction with press conference, public relations intimacy with media and facilitating media. The media relations strategy had done with the aim to get a positive image of the company in the eyes of the public.
THE STRATEGY OF KIE VASECTOMY/MOP METHOD IN ATTEMPT TO INCREASE KB PRIA LESTARI ACCEPTOR (Case Analysis in Badung District and Surabaya City) Panji Dwi Ashrianto; Basuki Basuki
The Indonesian Journal of Communication Studies Vol 11, No 2 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i2.2959

Abstract

reproduction by concerning about the rights of reproduction and gender equality. One of the attempt or effort is men participation in KB whether it is by condor or vasectomy. The socialization of MOP Method is not easy. Many contradictions come from both man and wife. The man’s side are hard to accept because afraid of erection dysfunction (not manly enough). While the wife’s side are afraid if their husband cheating. Government Program (BKKBN) is formulating the Strategy of KIE and the counseling service for vasectomy. The interesting phenomenon is the achievement from the government of Surabaya city on 2013 MGDs Award on the health of mother and child category with excellent program “Pioneering and Empowerment the Group of Vasectomy Participants”. In Badung District one midwife, Nyoman Rai Sudani won the “Bidan Teladan Nasional” (National Exemplary Midwife) competition in 2011 because of her achievement in increasing and forging the vasectomy acceptor. The aim of this research is synthesizing the strategy of KIE vasectomy in Surabaya City and Badung district. Result of the research shows, the usage of face-to-face communication is effective for vasectomy method acceptance. However, on its development, the officials think that this method cannot create public opinion. Therefore, there is activity called “gerebegpasar& terminal”. Together, (officials, health cadre and Man KB Community) introduce vasectomy to the crowd in that place. The term vasectomy changed to “KB Lanang”. Enthusiasms from the community in that place to discuss and continued to participate in vasectomy need to appreciate. The achievement of this method then adopted by government by improving with service infrastructure such as car and doctor. They who interested in this program could directly do vasectomy. In this case testimony is important factor on opinion creation and the behavior of vasectomy participant candidate. 
VALUE OF LEADERSHIP IN SOEKARNO FILM (Study of Pentad Analysis on The Movie “Soekarno” by Hanung Bramantyo) Aldo Robbyansyah; Panji Dwi Ashrianto; Senja Yustitia
The Indonesian Journal of Communication Studies Vol 11, No 1 (2018): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v11i1.2930

Abstract

In Indonesia, the issue of corruption is still a serious problem. According to KPK, there were 670 corruption cases from 2004 to June 2017. The issue of corruption is often associated with the lack of an exemplary figure in Indonesia who is clean and has integrity. If it is connected with the world of film that often portrays the phenomenon of society, the scarcity of integrity figures makes many films that still present characters from the past such as in the film Sukarno. This research was conducted to find out how the representation of leadership values in Sukarno's film used the advanced analysis method and the theory of dramaticism. This study concluded that the values of leadership in Soekarno's film were shown in five important elements consisting of scenes, agent, act, agency, and purpose. Soekarno's leadership emerged in certain circumstances when Soekarno faced the Dutch the character of leadership changed aggressively, bravely, without compromise. When facing Japan, Soekarno using political and diplomatic strategies. Also included with the people, Soekarno is more featuring a harmonious, democratic and family concept.
MORAL FILM MESSAGE ON WEB SERIES TEMAN KE SURGA Debbie Pradhita; Panji Dwi Ashrianto; Yenni Sri Utami
The Indonesian Journal of Communication Studies Vol 12, No 1 (2019): The Indonesian Journal of Communication Studies
Publisher : Department of Communication Studies, Faculty of Social and Political Sciences Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/ijcs.v12i1.2999

Abstract

Nowadays, the phenomenon of religious-themed films is increasingly emerging in Indonesia, because Indonesia is a country with the largest Muslim population in the world, making it one of the target markets for religious nuances. Film web series Teman ke Surga are interesting as learning media for religious moral values in the midst of the rise of television films, most of which are not in accordance with the teachings of Islam. The formulation of the problem in this research is how is the perception of the public in the Yogyakarta Regional Yuk Ngaji community towards the moral message in the web series film "Teman ke Surga". This study aims to find out the moral message in a friend's film series web to Teman ke Surga in detail the perceptions of the community of Yuk Ngaji about the moral message in web series Teman ke Surga. The theory used in this study is the uses and effect theory and perception theory. This type of research is qualitative research. The technique of collecting data uses observation, in-depth interviews and documentation. The results of this study indicate that web series films are an alternative medium in educating Muslims in accordance with Islamic law. In the Teman ke Surga web series the message conveyed is to hasten marriage in Islam, obedience to parents, Compliance with Wives Against Husbands. Informant perceptions interpret the Teman ke Surga web series film, which is about the rules of how teenagers do not delay in marriage when they are considered capable of getting married in Islam about how to solve every problem in marriage, how jurisprudence is recommended in developing husband and wife relations, how Islam forbids dating before marriage and obedience of wife to husband.
Co-Authors Aldo Robbyansyah Basuki Basuki Chusnina Dwi Saputri Debbie Pradhita Prayudi Prayudi Senja Yustitia, Senja Yenni Sri Utami