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Ulfa Chairunnisa
UIN Sunan Gunung Djati Bandung
Social Sciences

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HUBUNGAN CITRA MERK BUS (MGI) DENGAN KEPUASAN KONSUMEN PADA TRAYEK BANDUNG-SUKABUMI Ulfa Chairunnisa
Psympathic : Jurnal Ilmiah Psikologi Vol 5, No 2 (2012): PSYMPATHIC
Publisher : Fakultas Psikologi, Universitas Islam Negeri (UIN) Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/psy.v5i2.2157

Abstract

This research aims to study correlation between brand image and customer satisfaction. Quantitative design using correlational method involved 350 MGI bus customer in Bandung-Sukabumi route. Instruments used are Brand Image Inventory (37 item) and Customer Satisfaction Index (37 item). Cooeficient  correlation resulted is 0.684 which means that there is positive correlation between brand image and customer satisfction. High brand image correlated with high customer satisfaction while low brand image correlated with low customer satisfaction.
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