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All Journal ANIDA : Aktualisasi Nuansa Ilmu Dakwah MUHARRIK: JURNAL DAKWAH DAN SOSIAL
Nenie Sofiyawati
STID Al Hadid Surabaya
Religion Social Sciences Other

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Pengelolaan Kas Masjid: Sebuah Upaya Menjaga Misi Dakwah Nenie Sofiyawati
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol 21, No 1 (2021): ANIDA (AKTUALISASI NUANSA ILMU DAKWAH)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v21i1.12400

Abstract

ABSTRACTA mosque’s cash management which is not based on managerial principles creates cash excess and shortage problems which affect to the cash availability to meet program needs. This condition results in the emergence of doubts from the congregation to the mosque management because the cash has not been allocated optimally for da’wa activities. This study uses a qualitative literature approach by using data sources such as books, journals, and others. Based on these results of empirical study on mosque cash management, this research yields a mosque cash management model based on mosque’s programs whose functions are as a place for improving piety, worshipping, praying, and purifying oneself. The ones including mosque cash management are as follows: designing organizational structure based on its function and position, arranging mosque’s work programs, projecting cash flow and time schedule for implementing mosque programs, and evaluating its implementations. Its implementations are in the forms of Mosque Revenue and Expenditure Budget which is used as an operational and controlling basis. Financial management based on planning can represent a trustworthy da’wah mission and reflect amar ma’ruf nahi munkar.
Perilaku Muzakki dalam Menyalurkan Zakat di Era Digital Nenie Sofiyawati; Siti Nur Halimah
Anida (Aktualisasi Nuansa Ilmu Dakwah) Vol 22, No 1 (2022): Anida (Aktualisasi Nuansa Ilmu Dakwah)
Publisher : Fakultas Dakwah dan Komunikasi UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/anida.v22i1.18479

Abstract

Preaching zakat to muzakki requires understanding the preferences of muzakki in distributing zakat. This study aims to formulate the preferences of muzakki in distributing zakat in the digital era. The literature review of 11 scientific articles was analyzed with Philip Kotler's consumer behavior theory. Based on the literature review, it can be formulated the tendency of muzakki's preferences in distributing zakat: directly to mustahik, mosque amil, LAZ amil, fundraising applications, and LAZ digitization. The encouragement of conventional zakat distribution behavior is influenced by cultural, social, psychological, and personal factors. Meanwhile, digital-based muzakki behavior is influenced by social, psychological, and personal factors. Zakat managers need to provide digital and conventional zakat payment channels. Muzakki, with the support of a digital ecosystem, can be optimized for digitization. Muzakki, who are not yet supported by the digital ecosystem, can optimize conventional methods. 
Managing Digital Fundraising of Dompet Dhuafa During Covid-19 Pandemic Nenie Sofiyawati
MUHARRIK: Jurnal Dakwah dan Sosial Vol 4 No 02 (2021): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v4i02.1082

Abstract

Covid-19 pandemic demands zakah institutions to avoid physical contact activities, and outlet openings in public places. A marketing communication strategy is needed to make humanitarian mission and empowerment as zakah institutions’ core products synergize to resolve pandemic social impacts. Dompet Dhuafa, as a zakah institution, has developed fundraising digitalization to deal with the Covid-19 pandemic. This study describes fundraising digitalization as Dompet Dhuafa’s marketing communication strategy during the pandemic. Using a qualitative descriptive approach, it explores Dompet Dhuafa’s marketing communication strategy by literature study. Data are from Dompet Dhuafa’s website, Facebook, Instagram, Twitter, YouTube, relevant research journals, and articles. In building effective marketing communications, a marketer must consider designing a message, selecting message media, and choosing message sources. The results indicate that Dompet Dhuafa designs a message in each shared content to motivate people to pay zakah and ask for goodness. The message format is adjusted to message media in headlines, text, colors, and shapes. The message conclusion is generally conveyed in clear and strong arguments. Message media used are in digital-based personal and non-personal communication channels. Message sources are selected based on the conveyed messages.
Co-Authors Siti Nur Halimah