Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Mahasiswa Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin
IKA IRWANTI
Unknown Affiliation
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS PENGARUH BRAND EQUITY TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KONSUMEN POND’S DI KOTA SURABAYA IRWANTI, IKA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (79.605 KB) | DOI: 10.33508/jumma.v2i4.413

Abstract

This study aimed to analyze the effect of brand equity on consumer buying decision process on Pond's in the city of Surabaya, and to investigate the respondents' assessment of the brand equity and consumer purchasing decisions on the Pond's facial care products in Surabaya. The sampling technique used in this study was non-probability sampling technique. Sampel of the respondents in this study were women aged 20 to > 50 years who live in the city of Surabaya and use Pond's during the last six months. Data analysis techniques used in this study is structural equation model (SEM). Result of this study indicates that there is has a positive significant effect on Brand Equity on consumer buying decision process. Besides it found that Brand Loyalty is the most powerfull indicator in shaping the Brand Equity and consumer buying decisions is the most powerfull indicator in explaining the buying decision process.
Sosialisasi Dan Edukasi Sistem Pembayaran Digital Qris Bagi UMKM Desa Untuk Mendorong Pertumbuhan Ekonomi Lokal Irwanti, Ika
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 1 (2026): February : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i1.932

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa padangan, Kecamatan Bojonegoro, dalam menggunakan Quick Response Code Indonesian Sta ndard (QRIS) sebagai sarana transaksi non-tunai yang efisien, aman, dan modern. Metode pelaksanaan meliputi sosialisasi, pelatihan langsung, serta pendampingan pembuatan akun QRIS. Peserta kegiatan berjumlah tiga pelaku UMKM yang bergerak di bidang kuliner dan fashion. Hasil kegiatan menunjukkan bahwa 90% peserta berhasil membuat akun QRIS dan mulai menerapkannya dalam aktivitas transaksi harian. Dengan demikian, kegiatan ini berkontribusi dalam mendukung program digitalisasi pembayaran Bank Indonesia sekaligus meningkatkan efisiensi dan profesionalitas UMKM lokal.
Co-Authors