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Wahyu Eni Maryati
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Studi Penerapan Strategi Segmentasi Pasar, Target Pasar dan Penempatan Posisi Guna Peningkatan Jumlah Konsumen pada Hotel Kartika Wijaya Batu Wahyu Eni Maryati
Jurnal Teknik Industri Vol. 2 No. 2 (2001)
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol2.No2.167-178

Abstract

Market segmentationh ave purpose to devide plural customersi nlo the same marketsegmentationF. rom this segment,m arket sharet hat will be served dependingt o the segmentt hat givemaximum profit for Kartika Wijaya Hotel Batu.The methodu sedi n this researchis usingc lustera nalysisw ith SPSSp rograma s a help.T hesecondm ethodt hat be usedi s caracteristiacn alysism ethodo f customeres achs egmenut singc rossT absanalysisa nd the third methodu singp references tructurea nalysism ethodo f segmenut sing Thurstone'scase analysis.In customers egmentatioann alysisu singc lastera nalysisc an got 5 segments4.. of 5 balancesegmentfso rmedc ustomer'sp rofile caracterislice very segmenbt asedo n demografvi ariatesb, ehaviors,and advantagesA. nd from customer'sp references truclure concludet hat the prize that have beend ecidedby companyim portanat spect/s a tributeso f customer.
Perencanaan Keseimbangan Lintasan Untuk Meningkatkan Efisiensi Kerja Dengan Menggunakan Metode RPW Teguh Baroto; Wahyu Eni Maryati
Jurnal Teknik Industri Vol. 3 No. 1 (2002)
Publisher : Department Industrial Engineering, University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/JTIUMM.Vol3.No1.66-74

Abstract

This rescarch aims to orange a balance production line 10 improve work efficiency to rice production output. This line balancing planning, we use Rank Position Weight ( RPW ). Using operation time data in every work station and also precedence diagram based on the shoes making process could be found elements/operation group involving a work station. With 3 cycles time such as 100,150 ang 160 seconds could be found a cycle time 150 seconds result minimum operation grouping of balance delay. From this planning could be concluded that there were 10 work stations with production output 168 part of shoes of day.
Co-Authors Teguh Baroto