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All Journal Jurnal Hospitality dan Manajemen Jasa Journal of Tourism, Culinary, and Entrepreneurship (JTCE)
Vido Iskandar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Analisa Pengaruh Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada Alex’s Salon Darmo Park Iskandar, Vido; Dendy, Adrian Kurniawan
Jurnal Hospitality dan Manajemen Jasa Vol 2, No 1 (2013): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan pada Alex’s salon darmo park. Sampel yang diteliti sebanyak 100 responden dengan menggunakan purposive sampling. Alat analisa yang digunakan adalah Analisis Deskriptif dan Regresi Linier Berganda. Hasil Penelitian menunjukkan nilai pelanggan secara serempak dan simultan memiliki pengaruh signifikan terhadap kepuasan pelanggan pada Alex’s salon darmo park dalam emotional value, social value, performance value dan price value. Dalam penelitian ini juga performance value secara parsial berpengaruh signifikan terhadap kepuasan pelanggan Alex’s salon darmo park, sedangkan emotional value, social value, price value  secara parsial tidak berpengaruh signifikan terhadap kepuasan Alex’s salon darmo park. Dalam penelitian ini performance value merupakan variabel bebas yang berpengaruh dominan dalam mempengaruhi kepuasan pelanggan pada Alex’s salon darmo park. 
ANALISA PENGARUH eWOM TERHADAP MINAT BELI KONSUMEN SETELAH KEJADIAN FOOD POISONING DI RESTORAN X SURABAYA DENGAN CITRA MEREK SEBAGAI MEDIATOR Kentzo Kentzo; Grace Angelyn Claudia; Hanjaya Siaputra; Vido Iskandar
Jurnal Hospitality dan Manajemen Jasa Vol 8, No 1 (2020): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh eWOM terhadap minat beli konsumen setelah kejadian food poisoning dengan citra merek sebagai variabel mediator di Restoran X Surabaya. Penelitian ini menggunakan pendekatan kuantitatif kausal dengan teknik Partial Least Square (PLS). Hasil penelitian ini menunjukkan eWOM berpengaruh positif dan signifikan terhadap minat beli konsumen dan citra merek. Citra merek tidak terbukti dapat memediasi hubungan antara eWOM dan minat beli konsumen di Restoran X.  Kata Kunci: eWOM, citra merek, minat beli Abstract The purpose of this research is to find out the effects of eWOM on purchase intention after food poisoning incident with brand image as mediator at X Restaurant Surabaya. This is a quantitative research using Partial Least Square (PLS). The results show that eWOM has positive and significant effects on purchase intention and brand image. Brand image is not proven to mediate the relationship between eWOM and purchase intention. Keywords: eWOM, brand image, purchase intention
PENGARUH KARAKTERISTIK CELEBRITY ENDORSER MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BELI KONSUMEN PADA RESTORAN DAN CAFÉ DI SURABAYA Filincia Sharon; Ledy Meilinda; Serli Wijaya; Vido Iskandar
Jurnal Hospitality dan Manajemen Jasa Vol 6, No 2 (2018): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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Abstrak - Media sosial Instagram merupakan media sosial yang paling banyak di­gu­na­kan oleh konsumen Indonesia untuk mencari informasi. Melalui media sosial Instagram ba­nyak bermunculan celebrity endorser. Terdapat 4 karakteristik yang dapat dinilai dari se­orang celebrity endorser yaitu visibility, credibility, acttravtiveness, dan power. Penelitian ini bertujuan untuk mengetahui pengaruh karakteristik celebrity endorser terhadap minat be­li konsumen pada restoran maupun café di Surabaya. Penelitian ini melibatkan 375 responden pengguna media sosial Instagram di Surabaya. Jenis penelitian yang digunakan adalah kausal kuantitatif. Hasil dari penelitian ini menunjukkan bahwa karakteristik celebrity endorser terkait visibility, credibility, dan power berpengaruh positif  dan signifikan terhadap minat beli konsumen pada restoran dan café di Surabaya. Sedangkan (acttractiveness) daya tarik berpengaruh namun tidak signifikan terhadap minat beli pada restoran dan café di Surabaya.Kata kunci : Karakteristik celebrity endorser, Media Sosial, Minat Beli             Abstrac - Instagram is the most widely used social media by Indonesian consumers to seek information. Instagram poses many emerging celebrity endorsers. There are 4 characteristics that can be assessed from a celebrity endorser visibility, credibility, acttrativeness, and power. This study aimed to determine the effect of celebrity endorser characteristics on consumer buying interest in restaurants and cafes in Surabaya. This study involved 375 respondents Instagram users in Surabaya. The type of research used was quantitative causal. The results of this study indicated that celebrity endorser characteristics related to visibility, credibility, and power have a positive and significant effect on consumer buying intention in restaurants and cafes in Surabaya, while acttractiveness has no significant effect on buying intention in restaurants and cafés in Surabaya.Keywords: Characteristic of celebrity endorser, Social Media, Buy Interest
PENGARUH SOCIAL MEDIA MARKETING PADA INSTAGRAM TERHADAP MINAT BELI CHATIME INDONESIA Delicia Tungka; Michaela Meilinda Lionardo; Sienny Thio; Vido Iskandar
Jurnal Hospitality dan Manajemen Jasa Vol 8, No 2 (2020): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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AbstrakInstagram merupakan salah satu bagian dari media sosial yang sangat banyak digunakan oleh orang Indonesia. Terdapat 5 aspek dari social media marketing yaitu Entertainment, Customization, Trendiness, Interaction, dan Word-of-Mouth. Penelitian ini bertujuan untuk mengetahui pengaruh dari aspek social media marketing pada Instagram terhadap minat beli di Chatime Indonesia. Penelitian ini melibatkan 114 responden pengguna Instagram di Indonesia. Jenis penelitian yang digunakan adalah kuantitatif kausal. Hasil penelitian ini menunjukkan aspek yang berpengaruh secara positif dan signifikan terhadap minat beli di Chatime Indonesia adalah aspek Customization dan Trendiness, sedangkan aspek Entertainment, Interaction, dan Word-of-Mouth berpengaruh namun tidak signifikan terhadap minat beli di Chatime Indonesia.Kata Kunci: Social Media Marketing, Minat Beli, Instagram, Chatime IndonesiaAbstractInstagram is one of the most used social media in Indonesia. There are 5 aspects of social media marketing which are Entertainment, Customization, Trendiness, Interaction, and Word-of-Mouth. This study aims to determine the effect of social media marketing Instagram towards purchase intention at Chatime Indonesia. 114 respondents were involved in this study. This study’s type of research is causal quantitative. The results indicate the aspects related to Customization and Trendiness have a positive and significant effect on purchase intention at Chatime Indonesia, while Entertainment, Interaction, and Word-of-Mouth have the effect but not significant to the purchase intention at Chatime Indonesia.Keywords:Social Media Marketing, Purchase Intention, Instagram, Chatime Indonesia
ANALISA PREFERENSI ATRIBUT HOTEL BAGI BUSINESS TRAVELERS INDONESIA Natasha Angelia; Shelly Yonatha; Regina Jokom; Vido Iskandar
Jurnal Hospitality dan Manajemen Jasa Vol 7, No 2 (2019): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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AbstrakPenelitian ini dilakukan untuk mengetahui atribut hotel apa yang paling penting bagi business travelers Indonesia, serta untuk mengetahui apakah terdapat perbedaan preferensi yang signifikan antara business travelers laki-laki dan perempuan Indonesia. Teknik pengumpulan data menggunakan kuesioner dengan jumlah sampel sebanyak 200 orang business travelers Indonesia. Hasil penelitian menunjukkan bahwa terdapat 7 faktor baru yang terbentuk yaitu lokasi dan promosi, general facilities, kualitas layanan dan value, makanan minuman dan teknologi, keamanan dan kenyamanan, kamar, dan fasilitas bisnis. Selain itu terdapat perbedaan preferensi atribut hotel yang signifikan pada faktor kualitas layanan dan value, faktor makanan minuman dan teknologi, faktor kamar dan faktor fasilitas bisnis dalam memilih hotel.Kata kunci: Preferensi, Business Travelers, Laki-Laki, Perempuan, Atribut HotelAbstractThis study is conduct to find the most important hotel attribute for Indonesian business travelers and to find the significant differences in hotel attribute preferences between Indonesian male and female business travelers. The technique of collecting data using questionnaires with sample size of 200 Indonesian business travelers. The result of factor analysis shows that there are 7 new factor consist of location and promotion, general facilities, service quality and value, food beverages and technology, safety and security, room, and business facilities. Also, the result of this study indicate that there are significant differences in hotel attribute preferences in the factor of service quality and value, food beverages and technology, rooms and business facilities when choosing a hotel.Keyword: Preferences, Business Travelers, Men, Women, Hotel Attribute
ANALISA PERBEDAAN PERILAKU GENERASI X DAN Y DALAM MEMPERTIMBANGKAN ATRIBUT HOTEL KETIKA MELAKUKAN RESERVASI HOTEL SECARA ONLINE Angelina Alice Laurance; Eveline Natasya Tanoziano; Deborah Christine Widjaja; Vido Iskandar
Jurnal Hospitality dan Manajemen Jasa Vol 7, No 2 (2019): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

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ABSTRAKSetiap generasi memiliki perilaku yang berbeda dalam hal mempertimbangkan atribut hotel ketika melakukan reservasi hotel secara online. Penelitian ini bertujuan untuk mengetahui perbedaan perilaku generasi X dan Y dalam mempertimbangkan atribut hotel ketika melakukan reservasi hotel secara online. Hasil penelitian menunjukkan adanya perbedaan yang tidak signifikan antara generasi X dan Y dalam mempertimbangkan variabel skor peringkat hotel yang dicantumkan pada agen perjalanan online, harga, lokasi, tersedianya foto kamar dan hotel, tersedianya informasi kamar, tersedianya informasi fasilitas hotel dan tersedianya informasi area sekitar hotel, namun terdapat adanya perbedaan yang signifikan antara generasi X dan Y pada variabel komentar tamu sebelumnya.Kata Kunci: Perilaku konsumen, generasi X, generasi Y, atribut hotel, reservasi hotel secara onlineABSTRACTEach generation has different behaviour in considering hotel attributes when making online hotel reservation. This study was intended to determine the differences between generation X and Y behaviour in considering hotel attributes when making online hotel reservation. The result of this study indicated that there was no significant difference between generation X and Y behaviour in considering hotel attributes such as hotel rating listed on online travel agent, price, location, photographs of room and hotel, information about rooms, information about hotel ammenities and facilities and information on the surrounding area, however there was significant difference between generation X and Y behaviour in considering review from previous guests.Kata Kunci: Consumer behaviour, generation X, generation Y, hotel attributes, online hotel reservation
Analisa Pengaruh Nilai Pelanggan Terhadap Kepuasan Pelanggan Pada Alex’s Salon Darmo Park Vido Iskandar; Adrian Kurniawan Dendy
Jurnal Hospitality dan Manajemen Jasa Vol 1, No 2 (2013): Jurnal Hospitality dan Manajemen Jasa
Publisher : Jurnal Hospitality dan Manajemen Jasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (209.261 KB)

Abstract

Penelitian ini dilakukan untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan pada Alex’s salon darmo park. Sampel yang diteliti sebanyak 100 responden dengan menggunakan purposive sampling. Alat analisa yang digunakan adalah Analisis Deskriptif dan Regresi Linier Berganda. Hasil Penelitian menunjukkan nilai pelanggan secara serempak dan simultan memiliki pengaruh signifikan terhadap kepuasan pelanggan pada Alex’s salon darmo park dalam emotional value, social value, performance value dan price value. Dalam penelitian ini juga performance value secara parsial berpengaruh signifikan terhadap kepuasan pelanggan Alex’s salon darmo park, sedangkan emotional value, social value, price value  secara parsial tidak berpengaruh signifikan terhadap kepuasan Alex’s salon darmo park. Dalam penelitian ini performance value merupakan variabel bebas yang berpengaruh dominan dalam mempengaruhi kepuasan pelanggan pada Alex’s salon darmo park. 
TECHNOLOGY ACCEPTANCE MODEL (TAM) ANALYSIS OF THE USE OF OVO APPLICATION IN F&B SERVICE INDUSTRY IN INDONESIA Susanto, Reyner Ditya; Tjandinegara, Raynald; Iskandar, Vido; Kartika, Endo Wijaya
Bahasa Indonesia Vol 1 No 1 (2021): APRIL 2021
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v1i1.1796

Abstract

This study aims to determine factors that influence user’s behavioral intention in using OVO as payment method in F&B industry in generation Z. The result of this research shows that Perceived usefulness will have direct influence in increasing user’s intention to use OVO and indirect influence by increasing user’s attitude which will strengthen the connection between perceived usefulness and behavioral intention. Perceived ease of use is proven to be not significant in increasing user’s intention directly. But perceived ease of use will increase user’s positive attitude first toward the usage of OVO which will eventually increase people’s intention toward using OVO as payment method in F&B industry
The influence of psychological capital in the hotel industry following the COVID-19 pandemic Iskandar, Vido; Kartika, Endo Wijaya; Kristianto, David
Bahasa Indonesia Vol 4 No 2 (2024): OCTOBER 2024
Publisher : School of Tourism, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jtce.v4i2.5043

Abstract

Covid-19 pandemic has impacted tourism sector terribly due to travel restrictions. Various methods have been implemented by the government to reinstate the confidence of society towards tourism destinations’ safety. East Java is one of the provinces becoming the government’s main focus for tourism recovery, and when people finally return, accommodation service is becoming necessity. Hotel’s management and staff need to perform numbers of adjustments to regain its visitors’ confidence and convenience upon using provided products and services. Hotel’s employees are expected to provide excellent service and performance. Thus, every member of the property is expected to possess positive psychological condition in order to be able to process and proceed with necessary operational changes on the place. This positive psychological state is often called as psychological capital (psycap). Employees with a higher psycap should have a higher readiness for change, which leads to a better job performance. Data collection through online questionnaires survey, with purposive sampling from 385 respondents. Quantitative data analysis using Partial Least Square (PLS) SEM. The findings show that psycap has a positive and significant impact on both readiness for change and job performance. Additionally, readiness for change positively and significantly influences job performance and serves as a mediating variable between psycap and job performance. This research aids management in understanding the connection between psycap, readiness for change, and job performance, particularly in the hotel industry.
Co-Authors Adrian Kurniawan Dendy Angelina Alice Laurance David Kristianto, David Deborah Christine Widjaja Delicia Tungka Devie Devie Endo Wijaya Kartika Eveline Natasya Tanoziano Filincia Sharon Grace Angelyn Claudia Hanjaya Siaputra Hendri Kwistianus Kentzo Kentzo Ledy Meilinda Michaela Meilinda Lionardo Natasha Angelia Regina Jokom Serli Wijaya Shelly Yonatha Sienny Thio Susanto, Reyner Ditya Tjandinegara, Raynald YOEL WIBOWO