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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Ika Listyawati
Universitas AKI Semarang
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Rasio Keuangan Terhadap Tindak Kecurangan Pelaporan Keuangan Ika Listyawati
MAKSIMUM Vol 10, No 1 (2020): Articles
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/mki.10.1.2020.41-46

Abstract

This study considers the effect of financial ratios on fraud in financial reporting.While the financial ratios issued are financial leverage, liquidity, profitability, andcapital turnover. Research has been conducted using quantitative methods withsecondary data. Secondary data comes from a list of cases in the FinancialReporting. This research uses purposive sampling method. The total sampleobtained was 32 companies. This company classification consists of 32 companiesthat do financial reporting and 32 companies that do not commit financial reportingby collecting which companies produce the same industry and year of observation.This study uses logistic regression statistical tools while the dependent variable isa dummy (non-metric) variable, while the independent variable is a mixture ofmetric and non-metric variables. The results show that financial leverage, liquidityand capital turnover affect financial reporting fraud, while profitability has noeffect.Keywoard : fraud in financial reporting, financial leverage, liquidity,profitability, and capital turnover.
Pengaruh Digital Marketing, Pengalaman Pelanggan, Dan Kepercayaan Pelanggan Terhadap Minat Beli pada Platform Marketplace Facebook Nashrul Ulum; Ika Listyawati
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.9623

Abstract

This study aims to analyze the influence of digital marketing, customer experience, and customer trust on purchase intention on the Facebook Marketplace platform. The background of this research lies in the increasing trend of online shopping via social media and the need to understand psychological and marketing factors that drive consumer purchase decisions. This research is expected to contribute theoretically to the literature on digital marketing and provide practical insights for business practitioners, particularly MSMEs, in optimizing their digital marketing strategies.The research method used is a quantitative approach with survey techniques by distributing questionnaires to 100 active Facebook Marketplace users in Semarang City. The research instrument was tested using validity and reliability tests, and data analysis was conducted through multiple linear regression to measure the influence of each independent variable on the dependent variable. The sampling technique used purposive sampling based on specific criteria relevant to the study objectives.The results indicate that digital marketing, customer experience, and customer trust have a positive and significant influence on purchase intention, both partially and simultaneously. These findings prove that effective digital marketing strategies, positive customer experiences, and strong trust levels can significantly enhance consumers' intention to purchase through the Facebook Marketplace platform. The study offers practical recommendations for businesses to improve sales conversions in the digital era.
Co-Authors Nashrul Ulum