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All Journal Jurnal Bisnis dan Ekonomi Jurnal Mirai Management SEIKO : Journal of Management & Business
Alimuddin Rizal Riva’i
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH CUSTOMER SERVICE, MERCHANDISE ASSORTMENTS, PERCEIVED PRICE, DAN STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN DI MATAHARI DEPARTEMENT STORE SEMARANG Helmy Bagus Saputra; Alimuddin Rizal Riva’i
Jurnal Bisnis dan Ekonomi Vol 23 No 2 (2016): Vol. 23 No. 2 EDISI SEPTEMBER 2016
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (125.179 KB)

Abstract

In the global era, development of the retail industry in Indonesia is so fast, the development of the retail industry in Indonesia has increased over the last 10 years, both retail supermarkets and retail non-self-service, with the rapid development of the retail business, then competition in the field of retail marketing or retail are increasingly increased. This study aimed to analyze the effect of customer service, merchandise assortments, perceived price, and store atmosphere on purchasing decisions in Matahari Department Store Semarang. The population is all consumers who ever bought at Matahari Department Store Semarang. Samples in this study were 100 respondents to the sampling technique used was purposive sampling technique. Analysis tool used to test the hypothesis in this study is t-test and f-test. In this study using a test instrument to test the validity by factor analysis (KMO) and reliable test. The results showed that customer service, merchandise assortments, perceived price, and store atmosphere had positive and significant effect on purchasing decisions. Keywords: Customer service, merchandising assortments, Perceived price, store atmosphere, and the purchase decision
Pengaruh Citra Merek, Pengalaman Konsumen, dan Word of Mouth Terhadap Niat Beli Ulang (Studi Pada Konsumen KFC di Kota Semarang) Ika Nur Khikmatul Aini; R.A Marlien; Alimuddin Rizal Riva’i
Jurnal Mirai Management Vol 7, No 2 (2022)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v7i2.2107

Abstract

Abstract This research was conducted with the intention of testing and analyzing the influence of brand image, customer experience, and word of mouth on repurchase intention. The object of this research is Kentucky Fried Chicken (KFC) consumers in the city of Semarang. This study uses a purposive sampling method with a minimum age of 17 years for respondents, and the total sample used is 100 respondents. Survey method through the distribution of questionnaires used in the study. Multiple linear regression analysis technique was used in this study. The results obtained in this study partially show that the variables of brand image, customer experience, and word of mouth have a positive and significant influence on repurchase intention. Keywords: Brand Image, Customer Experience, Word of Mouth, and Repurchase Intention
Pengaruh Motivasi Hedonis dan Gaya Hidup Berbelanja Terhadap Perilaku Pembelian Impulsif pada Marketplace Shopee Febrianto Dwi Kurohman; Alimuddin Rizal Riva’i
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2353

Abstract

Abstrak Penelitian ini di lakukan untuk mengetahui pengaruh antara Motivasi Hedonis dan gaya hidup berbelanja pada perilaku pembelian impulsif pada pengguna Shopee. Populasi dalam penelitian ini adalah pengguna Shopee yang pernah melakukan pembelian di marketplace Shopee. Sampel dalam penelitian ini sebanyak 96 orang untuk memudahkan penelitian maka di bulatkan menjadi 100 responden pengguna Shopee yang pernah melakukan pembelian minimal 1x dalam waktu tiga bulan terakhir dengan menggunakan teknik sampling yaitu Non Probabilty Sampling. Metode yang di gunakan dalam penelitian ini adalah penelitian kuantitatif dengan mengolah data dari data primer yang diperoleh dari responden dengan melakukan uji atau menganlisis data yaitu dengan melakukan uji instrumen : uji validitas dan uji reliabilitias , uji analisis data dengan menggunakan analisis regresi linier berganda, uji model : uji F dan koefisien determinasi (R2) dan uji hipotesis (t) dengan alat bantu SPSS versi 22 dari uji yang di lakukan menunjukan bahwa Variabel Motivasi Hedonis dan Gaya hidup berbelanja berpengaruh positif dan signifikan terhadap perilaku pembelian impulsif pada pengguna marketplace Shopee. Kata Kunci: Motivasi Hedonis, Gaya Hidup Berbelanja dan Pembelian Impulsif Abstract This research was conducted to determine the effect of hedonic motivation and shopping lifestyle on impulsive buying behavior of Shopee users. The population in this study are Shopee users who have made purchases in the Shopee marketplace. The sample in this study was 96 people to facilitate the research, so it was rounded up to 100 Shopee user respondents who had made a purchase at least 1x within the last three months using a sampling technique, namely Non Probabilty Sampling. The method used in this study is quantitative research by processing data from primary data obtained from respondents by conducting tests or analyzing data, namely by testing instruments: validity and reliability tests, data analysis tests using multiple linear regression analysis, test model: F test and coefficient of determination (R2) and hypothesis testing (t) with SPSS version 22 of the test carried out shows that the Hedonic Motivation Variable and Shopping Lifestyle have a positive and significant effect on impulsive buying behavior in Shopee marketplace users. Keywords:, hedonic motivation, shopping lifestyle and impulse buying
Co-Authors Febrianto Dwi Kurohman Helmy Bagus Saputra Ika Nur Khikmatul Aini R.A Marlien