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All Journal Jurnal Bisnis dan Ekonomi Jurnal Ilmu Komunikasi Andalan
Muhammad Farikhin
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Arts Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Performa Kualitas Produk, Citra Merek dan Persepsi Harga dalam Mempengaruhi Keputusan Pembelian (Studi pada Konsumen Mobil Honda Brio Satya di Kota Semarang) Muhammad Farikhin; Rokh Eddy Prabowo
Jurnal Bisnis dan Ekonomi Vol 26 No 2 (2019): Vol. 26 No. 2 EDISI SEPTEMBER 2019
Publisher : Fakultas Ekonomika dan Bisnis, Universitas Stikubank

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Abstract

This study aims to analyze each product's quality performance, brand image, and price perception in influencing the purchase decision of a Honda Brio Satya car. The population is the buyers of the Honda Brio Satya car with a sample of 100 people determined by the non probability sampling method. To obtain primary data, a questionnaire was used, while secondary data was obtained by using the library method. The primary data collected was then processed with the help of the SPSS Version 19.0 program. Based on the results of SPSS Version 19.0 obtained information, that the research instrument was declared valid and reliable. Regression results show that not all variables have a positive sign. Variables that are positive are product quality and brand image, while price perception variables are negative. Based on the F test, all variables simultaneously have a significant effect on purchasing decisions. T test results showed that the performance of the product quality variable did not influence the purchase decision, the brand image variable had a positive and significant effect on the purchase decision, and the price perception variable did not affect the purchasing decision of the Honda Brio Satya car
Analisis Elemen Visual pada Poster Film “JATUH CINTA SEPERTI DI FILM-FILM” Muhammad Farikhin; Aulia Revan Mediva
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 8 No. 1 (2025): Vol. 8 No. 1 (2025)
Publisher : Universitas Majalengka

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Abstract

Poster film tidak hanya berfungsi sebagai alat promosi tetapi juga menyampaikan pesan simbolis yang mencerminkan tema, suasana, dan narasi film. Penelitian ini bertujuan untuk mengidentifikasi dan menginterpretasi elemen visual pada poster film Jatuh Cinta Seperti di Film-Film menggunakan pendekatan semiotika Ferdinand de Saussure melalui konsep penanda (signifier) dan petanda (signified). Dengan menggunakan metode kualitatif deskriptif, data diperoleh melalui pengamatan visual dan studi pustaka. Hasil penelitian menunjukkan bahwa elemen visual seperti tipografi sans-serif modern, warna abu-abu muda sebagai latar, ilustrasi karakter utama, serta tata letak terstruktur berperan signifikan dalam menyampaikan tema cinta modern dan romantika fantasi yang menjadi inti cerita film. Tipografi mencerminkan kesederhanaan dan modernitas, sementara warna latar menonjolkan fokus pada karakter. Tata letak mengarahkan perhatian audiens untuk memahami informasi secara terorganisasi. Simpulan penelitian ini menegaskan bahwa elemen visual pada poster berhasil membangun makna simbolis yang mendukung narasi film. Sebagai saran, penelitian lebih lanjut dapat mengeksplorasi bagaimana elemen visual pada poster film mempengaruhi persepsi audiens secara lebih mendalam.
Co-Authors Aulia Revan Mediva Rokh Eddy Prabowo