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All Journal Jurnal Ilmiah Dinamika Teknik Jurnal Kajian dan Penelitian Umum
Widya Permata Sari
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Computer Science & IT Economics, Econometrics & Finance Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI PEMASARAN AYAM GEPREK DJENG SITI PALEMBANG BERBASIS MATRIKS SWOT DAN QPSM Widya Permata Sari; Heri Setiawan
Jurnal Ilmiah Dinamika Teknik DINAMIKA TEKNIK VOL. 11 NO. 2 JULI 2018
Publisher : Jurnal Ilmiah Dinamika Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1250.624 KB)

Abstract

SME’s Ayam Geprek Djeng Siti is a micro scale industry engaged in the food and beverage enterprise, which targets the low to middle-class population. Based on the market observation of SME’s Ayam Geprek Djeng Siti, it showed that the existing marketing strategy is not befitting with the current marketing trend, thus causing low level of marketing strategy and revenue achieved. The productivity level of its current sales is only as much as 1,39. Therefore, in order to formulate a better marketing strategy, SWOT matrix is essential as a means to determine the strength, weakness, opportunity and threat faced by the SME’s. In addition, the QSPM matrix is also necessary to objectively evaluate the alternative strategic options based on the previously identified internal and external key success factors. For these reasons, SME’s Ayam Geprek Djeng Siti has developed a number of improved strategies, such as promotion via social media (Instagram), working together with gojek, make a brand, customer service, and improving the food packaging. The implementation of these strategies has increased both the productivity and revenue levels by 6% and Rp 368.000,00 per day respectively, with the total profit of Rp 134.467,00 per day. Although the increment level is not dramatic since these strategies have only been implemented for one month, the consistent development and efforts of SME’s Ayam Geprek Djeng Siti will definitely continue to improve the productivity level in the future. Keywords: Marketing Strategy, Productivity, SWOT Matrix, QSPM Matrix
Pengaruh Green Accounting, Corporate Social Responsibility Disclosure dan Earnings Quality Terhadap Firm Value Melalui Profitibility sebagai Variabel Intervening Widya Permata Sari; Nera Marinda Machdar
Jurnal Kajian dan Penelitian Umum Vol. 1 No. 6 (2023): Desember: Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v1i6.654

Abstract

This research aims to examine the influence of green accounting, disclosure of corporate social responsibility, and earnings quality. The population in this research is all manufacturing companies listed on the Indonesia Stock Exchange for the 2015-2022 period. The sampling technique used was the purposive sampling method. The analysis method used is Multiple Linear Regression. The research results show that green accounting does not have a positive effect on Firm value; disclosure of corporate social responsibility has a positive effect on Firm value; earnings quality has a negative effect on Firm value; green accounting has a positive effect on profitability; disclosure of corporate social responsibility has a positive effect on profitability; earnings quality has a positive influence on profitability; green accounting has a positive effect on Firm value with profitability as an intervening variable; disclosure of corporate social responsibility has a positive effect on Firm value with profitability as an intervening variable; earnings quality has a positive effect on Firm value with profitability as an intervening variable; and Profitability has a positive effect on Firm value.
Co-Authors Desyandri Desyandri Nera Marinda Machdar