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All Journal Jurnal Ilmiah Dinamika Teknik SAINTEK: Jurnal ilmiah Sains dan Teknologi Industri
Devi Lastina
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Engineering Industrial & Manufacturing Engineering

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PENINGKATAN PRODUKTIVITAS PEMASARAN UMKM CATERING MPOK ATIEK DENGAN PENDEKATAN BUSINESS MODEL CANVAS DAN ANALISIS SWOT Devi Lastina; Theresia Sunarni
Jurnal Ilmiah Dinamika Teknik DINAMIKA TEKNIK VOL. 12 NO. 2 JULI 2019
Publisher : Jurnal Ilmiah Dinamika Teknik

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.063 KB)

Abstract

Catering Mpok Atiek SME’s is one of the SME’s that is engaged in home catering business in the regency of Ogan Komering Ulu. Based on the results of observations and interviews conducted, it is known that the applied marketing strategy is not optimal, causing low levels of marketing, benefits and productivity of the marketing low, current marketing productivity is 1,4282. In formulating the right marketing strategy used business model canvas and SWOT analysis to identify and analyze strengths, weaknesses, opportunities, and threats to customer segments, value propositions, channels, customer Relationship, revenue streams, key resources, key activities, key partnerships, and cost structure owned by SME’s. Then the SWOT matrix is used to produce an improvement strategy. Tthe implementation of improvements included expanding the area of the order, conducting promotion (the sticker creation of business logos and advertising through Instagram) and optimizing production processes and services (addition of product variants, increase in the number of manpower, payment timing, addition of suppliers). Marketing productivity after the improvement implementation was 1.1580. From these data, there is an increase in marketing productivity by 6.94%. increase that occurs is not optimal because there are additional costs to be such as worker salaries and fees for the addition of food containers.
Analisis Kelayakan Investasi Mesin Pembangkit Listrik Di PT Sungai Bahar Pasifik Utama Devi Lastina; Achmad Alfian
SAINTEK : Jurnal Ilmiah Sains dan Teknologi Industri Vol. 3 No. 1 (2019): JISTIN Vol 3 No 1
Publisher : Universitas Katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32524/saintek.v3i1.141

Abstract

Investment feasibility analysis is a study conducted on a project (usually an investment project) whether it can be implemented or not to achieve success. Research was conducted in PT Sungai Bahar Pasifik Utama, Muaro Jambi, Jambi Province to determine the electrical energy generated from the rest of processing fiber and shell of palm to transmit the energy to a housing around the location factory. On this research will increase the engine power plant costs Rp 13.400.000.000 with economical life of 10 years and then analyzed using the analysis of feasibility of investment by 4 of investment valuation (Payback Period, Net Present Value, Profitability Index and Break Even Point analysis). As for the results of the value is from Payback Period criterion `of 96.27 months or 8,02 years, NPV equal to Rp 1,032,376,973, magnitude of PI is 1.077, and The calculation result of Break Even Point is the result 128.933 houses which must be received by PT SBPU amounting to Rp 18,356,164,384. Thus, the investment of electricity generation machine feasible to be implemented because it meets the requirements of economic feasibility.
Co-Authors achmad Alfian Theresia Sunarni