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All Journal JURNAL SAINS PEMASARAN INDONESIA Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) Business Perspective Journal
M. Roby Jatmiko
STIE TOTALWIN SEMARANG
Economics, Econometrics & Finance Education

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Journal : JURNAL SAINS PEMASARAN INDONESIA

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ANALISIS PENGARUH PROMOSI, HARGA, DAN ATRIBUT PRODUK TERHADAP PERPINDAHAN MEREK (BRAND SWITCHING) KARTU SELULER DI STIE TOTALWIN SEMARANG Jatmiko, M. Roby
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 12, No 2 (2013): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (189.391 KB) | DOI: 10.14710/jspi.v12i2.157 - 167

Abstract

Brand Switching is the time when a customer or a group of customerchange their loyalty from one brand of product to another.Population of this research is SIM Card User in Totalwin Semarang. Sixty eight are chosen as sample are fixed as purposive sampling. Data are analyzed using SPSS program. Data are collected with questionnaires.From the research we can conclude that validity test and reliability test all questioner are fulfill the requirement. Result and theoretical implication of this research is: this research supports previous researches postulating that promotion, price , and product attributes influences to brand switching positively. In managerial terms, this research contributes to decision makers to pay more attention to the promotion in purpose to improve loyalty customer.
Co-Authors Firdaus Firdaus Kukuh Mulyanto Rusmiyatun Rusmiyatun SITTI NURRAHMAH, WA ODE