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All Journal DIGEST MARKETING E-Jurnal Ekonomi dan Bisnis Universitas Udayana JBTI : Jurnal Bisnis : Teori dan Implementasi Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam EBSJ JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Manajerial International Journal of Economics Development Research (IJEDR) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Fokus Manajemen Bisnis Jurnal Pengabdian kepada Masyarakat Nusantara Journal of Advanced Multidisciplinary Research DEDIKASI PKM Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Jurnal Bingkai Ekonomi (JBE) Jurnal PKM Manajemen Bisnis Society: Jurnal Pengabdian Masyarakat Business Perspective Journal JURNAL AKUNTANSI DAN BISNIS Neo Journal of economy and social humanities Jurnal Manajemen Bisnis Era Digital IECON: International Economics and Business Conference INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Firdaus Firdaus
Universitas Muhammadiyah Semarang
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Public Health Social Sciences

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IMPROVEMENT OF MARKETING PERFORMANCE BASED ON PRODUCT INNOVATIVENESS Mulyanto, Kukuh; Firdaus, Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v2i1.12

Abstract

The dynamics of business competition is very strict demands that businesses must have a good marketing performance to be able to compete with competitors. One strategy that can be used by businesses to improve marketing performance. Marketing a good performance will facilitate the success of a business, in this case the performance marketing is seen as the spearhead of success in achieving corporate goals for future. The purpose of this research is done in order to investigate the variable product innovativeness, towards differentiation advantage and cost advantage to improve the marketing performance of SMEs in Semarang. This data research using questionnaires. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling.
STRATEGY CREATING POSITIVE WORD OF MOUTH BASED ON RELATIONSHIP QUALITY Firdaus, Firdaus; Mulyanto, Kukuh
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113147

Abstract

The development of technology had a great impact on the company in introducing or marketing their products to consumers, marketing has become the world's interest. They market of goods, services, property, people, places, events, information, ideas, and organizations. In order to maintain its position in the eyes of consumers, marketers strive to create an ideas and innovation that can attract the interest of market participants. The purpose of this research is done in order to examine the information of variable quality, assurance and responsiveness to the quality of relationships that affect consumer promotions lazada mouth to mouth in Semarang. This data research using questionnaires with a sample of 148 respondents in the city of Semarang. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling. The data obtained and analyzed by Structural Equation Modeling (SEM) with AMOS application 21. The results of this study are: (1) the quality of information, assurance and responsiveness positive and significant impact on the quality of the relationship. (2) the quality of information, assurance, responsiveness and quality of the relationship positive and significant effect on word of mouth.
STRATEGY CREATING POSITIVE WORD OF MOUTH BASED ON RELATIONSHIP QUALITY Firdaus, Firdaus; Mulyanto, Kukuh
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113147

Abstract

The development of technology had a great impact on the company in introducing or marketing their products to consumers, marketing has become the world's interest. They market of goods, services, property, people, places, events, information, ideas, and organizations. In order to maintain its position in the eyes of consumers, marketers strive to create an ideas and innovation that can attract the interest of market participants. The purpose of this research is done in order to examine the information of variable quality, assurance and responsiveness to the quality of relationships that affect consumer promotions lazada mouth to mouth in Semarang. This data research using questionnaires with a sample of 148 respondents in the city of Semarang. The sampling technique is to use probability sampling, with one of the methods used is purposive sampling. The data obtained and analyzed by Structural Equation Modeling (SEM) with AMOS application 21. The results of this study are: (1) the quality of information, assurance and responsiveness positive and significant impact on the quality of the relationship. (2) the quality of information, assurance, responsiveness and quality of the relationship positive and significant effect on word of mouth.
The Impact of Brand Image, Price, and Variety Seeking on Brand Switching Behavior Firdaus Firdaus; Budiman Budiman
Journal of Advanced Multidisciplinary Research Vol 2, No 2 (2021): December 2021
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (249.918 KB) | DOI: 10.30659/jamr.2.2.78-89

Abstract

Brand switching behavior is brand switching behavior by consumers or it is interpreted as a consumer's vulnerability to switch to another brand . The purpose of this study to determine the effect of brand image, price and variety seeking to brand switching behavior of the product Slai O'lai with Oreo products. Slai Olai has decreased significantly, whereas it is inversely proportional to Oreo Products which have experienced an increase. This picture shows the changes in consumer behavior makes the transition brand from Slai O'lai of Oreo Product. The population and research sample are residents of Semarang as many as 100 consumers. The sampling technique was carried out using purposive sampling method, namely the sampling technique used by the researcher if the researcher had certain considerations in taking the sample or determining the sample for certain purposes and processing the data using the SPPS version 21 program . The results showed that the fact that the brand shift of biscuit customers was influenced by the brand image, price and the need to look for variations.
Supply Chain Management on Inventory Indonesian Drug Industry Firdaus Firdaus; Roos Kities Andadari; Hari Murti Mahatma Putra; Sri Sulandjari
Journal of Advanced Multidisciplinary Research Vol 1, No 2 (2020): December 2020
Publisher : Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1304.117 KB) | DOI: 10.30659/jamr.1.2.63-72

Abstract

The development of the human population in the world, especially Indonesia, to date is approximately 260 million people, making Indonesia in a big challenge where Indonesia must be able to meet the domestic drug supplies needed by the community. The availability of drugs is still an obstacle in the National Health Insurance in Indonesia, this requires the role of the pharmaceutical industry in supporting drug availability by implementing good supply chain management. The focus of this discussion is to look at drug supplies in Indonesia in meeting people's needs and identify factors for production planning, production capacity and raw material procurement for the pharmaceutical industry in supporting the availability of drugs to support the National Health Insurance. This research is a descriptive study by collecting information from various literatures on pharmacy and medicines in Indonesia with a focus on the discussion of production planning, production capacity and raw material procurement and delivery to pharmaceutical companies in supporting drug availability. Because the planning for drug needs used as a basis for drug procurement is inaccurate so that pharmaceutical companies cannot make accurate production plans and the quantity of drugs for the community is inaccurate, time and unavailable at any time, the need for and procurement of materials still depends on imported raw materials from abroad around 95% with a lead time of 1-3 months so that it has the potential to deplete drug supplies and make the National Health Insurance in Indonesia worse.
PENGARUH DIFERENSIASI TERHADAP LOYALITAS PELANGGAN DIMANA KEPUASAN PELANGGAN SEBAGAI INTERVENING VARIABEL Firdaus Firdaus; Ade Octavia
DIGEST MARKETING Vol. 3 No. 2 (2018): Digest Marketing
Publisher : Konsentrasi Manajemen Pemasaran Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (7083.795 KB)

Abstract

The purpose of this research is to describe the influence of differentiation on customer loyalty, where customer satisfaction treated as intervening variable. Data was analyzed by structural equation modeling (based on components partial least squares path modeling (PLS-SEM). The results showed that differentiation and customer satisfaction directly affect significantly customer loyalty, and satisfaction. Then customers satisfaction mediate indirectly differentiations and customer loyalty. Hence it is proved that Alfamart has to create customer satisfaction and reached the higher level of loyalty besides resting on the differentiation prices and location. Additionally differentiation is the core of Alfamart should be developed creatively to make them be positioned as modern retailer.
Pelatihan Pemasaran Produk Dimasa Pandemi Covid 19 Berbasis Social Media Pada UMKM Tahu Bakso Berkah Wijaya Di Batur Sari, Mranggen, Demak, Jawa Tengah Firdaus Firdaus; Muhamad Roby Jatmiko; Wa Ode Sitti Nurrahmah
Society : Jurnal Pengabdian Masyarakat Vol 1, No 3 (2022): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v1i3.95

Abstract

SME’s are one of the bases for supporting the economy of a country that deserves to be empowered. However, in its implementation it is not easy to require cooperation between various elements including the government, the community, and the role of universities. In this community service activity, the collaboration partner, the SME’s Tahu Bakso Berkah Wijaya, is located at jl. Batur sari, mranggen. Along the way, Wijaya's Bakso Blessings experienced various conventional marketing problems, because the owner was not familiar with technology as it is today. The purpose of this service is to teach MSME owners so that in marketing products, not only in the conventional way, but also by using this sata technology development by selling through social media. The method used in this case is in the form of sharing and providing training materials in the form of how to create an online store, how to sell on social media and how to become partners in existing start-up platforms. The results obtained from this service are the establishment of official social media accounts and packaging labels for MSME Tahu Bakso Berkah Wijaya which consists of FB, IG, and start-up partner accounts, namely Gojek and Grab. This also makes these SMEs more existent and easy to find for culinary lovers to know meatballs.
ANALISIS KEPUASAN NASABAH MELALUI KEPRCAYAAN NASABAH, KUALITAS LAYANAN DAN KUALITAS PRODUK (STUDI KASUS PADA KOSPIN JASA CABANG WELERI) Firdaus Firdaus
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 1 No 2 (2019): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v1i1.4

Abstract

The very tight dynamics of business competition requires business actors to prioritize customer satisfaction so that consumers or customers do not move to other companies. One strategy that can be used by business people by increasing customer satisfaction. High customer satisfaction will facilitate business success, in this case customer satisfaction is seen as the spearhead in retaining customers. This study aims to examine the factors that influence customer satisfaction at Kospin Jasa Weleri Branch. This data research uses a questionnaire with a sample of 100 respondents in the Weleri region with a total number of questionnaires as much as 94. This sampling technique uses probability sampling, with one of the methods used is purposive sampling. The data obtained were then analyzed with the SPSS program. The results of this study are: (1) Customer trust has a positive and significant effect on Customer Satisfaction. (2) Service Quality has a positive and significant effect on Customer Satisfaction. (3) Product Quality has a positive and significant effect on Customer Satisfaction. (4) simultaneously customer trust, service quality, and product quality have a positive and significant effect on customer satisfaction in customer service branch Weleri.
ANALISIS PENGARUH CITRA LEMBAGA, KEPERCAYAAN TERHADAP LEMBAGA DAN KEPUASAN TERHADAP KOMITMEN RELATIONAL Wa Ode Sitti Nurrahmah
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 2 No 1 (2020): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0593/jae.v2i1.10

Abstract

Untuk perusahaan jasa, komitmen hubungan sangat penting untuk kesuksesan hubungan jangka panjang. Penelitian ini bertujuan untuk mengidentifikasi pengaruh citra, kepercayaan, kepuasan mahasiswa terhadap komitmen relasional siswa/i di Semarang. Sampel yang digunakan dalam penelitian ini adalah 300 responden. Penelitian ini menggunakan teknik sampling sensus. Ada beberapa temuan dari penelitian ini: (1) hipotesis pertama diterima, yang berarti bahwa ada pengaruh yang signifikan dan positif antara citra terhadap komitmen relasional siswa; (2) hipotesis kedua diterima yang menunjukkan bahwa ada pengaruh yang signifikan dan positif antara kepercayaan terhadap komitmen relasional siswa; (3) hipotesis ketiga diterima yang menunjukkan bahwa ada pengaruh yang signifikan dan positif antara kepuasan terhadap komitmen relasional siswa.
THE IMPACT OF PRICE PERCEPTION, PRODUCT QUALITY ON POSITIVE WORD OF MOUTH Firdaus Firdaus; Any Setyarini; Pradipta Risma Rukma Ardi
Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis STIE Anindyaguna Vol 4 No 1 (2022): Anindyaguna Ekonobisnis : Jurnal Ekonomi dan Bisnis Anindyaguna
Publisher : LPPM STIE Anindyaguna

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini untuk menjelaskan keterkaitan variabel persepsi harga dan kualitas produk terhadap positive word of mouth pada apotek sehat di Kendal. dalam penelitian ini menggunakan kuisioner dengan skala 1-10 serta pengambilan sampel dengan menggunakan sensus dengan jumlah sampel 100 responden. Data yang diperoleh kemudian dianalisis dengan program SPSS versi 23. Hasil pengujian statistik diperoleh kesimpulan bahwa (1) terdapat keterkaitan yang positif dan signifikan antara persepsi harga terhadap positive word of mouth, (2) terdapat keterkaitan yang positif dan signifikan antara kualitas produk terhadap positive word of mouth, yang artinya semakin baik persepsi harga obat di apotek sehat kendal yang dilakukan oleh konsumen maka akan semakin tinggi positive word of mouth, begitupula dengan hubungan kualitas produk terhadap positive word of mouth, semakin baik kualitas produk maka semakin tinggi positive word of mouth yang dilakukan oleh konsumen apotek sehat kendal. Sebaliknya, semakin buruk persepsi harga dan kualitas produk dari konsumen maka akan semakin rendah positive word of mouth yang dilakukan oleh konsumen
Co-Authors Abdillah, Muhammad Husein Ade Octavia Adelia, Vita Adi Sucipto, Adi Agung Nusantara Ahmad Fahmi Aimatuz Zahro Akmal, Muhammad Rafi Alim, Mucahmmad Rully Sjahirul Amelia Amrudin Mahfud Jumai Andro Dewantara Noegroho Any Setyarini Ariyanto, Ahmad As'ari, Fajar Husain Asepta Hendriyanto Asepta Hendriyanto Bagus Abdillah Budiman Budiman Callista Cahya Waroka Devanya Sonia Aulia Devi Dina, Novia Rahma Edy Purwanto Edy Purwanto Edy Purwanto Effendi, Meizar Elina Felda Andreani Ellen Proborini Endah Ratnasari Fajar Husain Asy’ari Fatmawati, Azzahra Felda, Elina Fiderius Ismanto Haerudin Haqq, Zulkifli Nurul Hari Murti Mahatma Putra Hayati, Michelle Zuhrotul Ilham Yusuf, Ilham ISMANTO, FIDERIUS Isna, Nova Jatmiko, M Roby Jatmiko, M.Roby Joko Setyo Hartono Jumai Jumai, Jumai Kukuh Mulyanto Kukuh Mulyanto Lasmiatun Lasmiatun Lelani, Siska M Roby Jatmiko M. Roby Jatmiko M. Roby Jatmiko MARTINI Martini Martini Martini Martini Maulana, Satriyo Meizar Effendi Meizar Effendi Mochammad Rully Sjahirul Alim Muhamad Roby Jatmiko Muhamad Roby Jatmiko Nadia Ayu Nisrina, Ghina Noegroho, Andro Dewantara Nofikasari, Nofikasari Nur Aini, Farikha Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurhayati Nurrahmah, Wa Ode Sitti Pharatt Run Pradipta Risma Rukma Ardi Purwanto, Dedik Putri, Cut Wanda Cahya Raihan, M. Dhany Roos Kities Andadari Rusmiyatun Rusmiyatun Sekar Fitri Tengah Panuluh Shafiyah Ainur Rafi'ah Sherly Vera Ari Sabrina Siska Lelani SITTI NURRAHMAH, WA ODE Sri Sulandjari Sri Sulistiyaningsih Sri Sulistiyaningsih Suharti Suharti , Suharti Sulistiyaningsih, Sri Susilo Ariana Arfah Suwardi Suwardi Tiurma Yasinta Wa Ode Sitti Nurrahmah Wa Ode Sitti Nurrahmah Wulandari, Nisa Amelia Yasinta, Tiurman Yayan Nuryana