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WACANA KAMPANYE DALAM KAJIAN SEMANTIS Rian Bromanggara; Aripudin ,; Larlen ,
Pena : Jurnal Pendidikan Bahasa dan Sastra Vol. 5 No. 2 (2016): Pena: Jurnal Pendidikan Bahasa dan Sastra
Publisher : Program Studi Pendidikan Bahasa dan Sastra Fakultas Keguruan dan Ilmu Pendidikan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.329 KB) | DOI: 10.22437/pena.v6i1.4756

Abstract

ABSTRACT This research is a qualitative research with descriptive type. Sources of research data such as print media (newspapers / newspaper), and outdoor media (billboards, billboards, leaflets, banners, banners, posters, business cards, calendars) are mini-sized to a giant-sized plastered on the roadside and places general. Data analysis is the collection of campaign discourse data that exist in the public room, collecting sorting, classifying, and coding, and finding relationships to be included in the categories of types of meaning that exist in the data. Keywords: Discourse campaign, advertising, semantic