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Jessvita Anggelina Jaya Pratana
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Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya Jaya Pratana, Jessvita Anggelina
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (78.005 KB)

Abstract

The purpose of this research study is to know about attitude, subjective norm and perceived control influencer towards purchasing intention of SOGO department store customers in Tunjungan plaza Surabaya. The type of this research is causal research. This research samples takes among peoples that have bought goods from SOGO department store Tunjungan Plaza Surabaya. The sampling technique are non probability sampling using purposive sampling. The analysis technique is using multiple linier regression. The result of this research shows that attitude, subjective norm and behavioral control influence simultaneously and partially towards customers will’s to buy in SOGO department store in Tunjungan Plaza Surabaya, and behavioral control compare with attitude and subjective norm.
Analisis Pengaruh Sikap, Subjective Norm dan Perceived Behavioral Control Terhadap Purchase Intention Pelanggan SOGO Department Store di Tunjungan Plaza Surabaya Jessvita Anggelina Jaya Pratana
Jurnal Strategi Pemasaran Vol 2, No 1 (2014): Jurnal Strategi Pemasaran
Publisher : Jurnal Strategi Pemasaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.691 KB)

Abstract

The purpose of this research study is to know about attitude, subjective norm and perceived control influencer towards purchasing intention of SOGO department store customers in Tunjungan plaza Surabaya. The type of this research is causal research. This research samples takes among peoples that have bought goods from SOGO department store Tunjungan Plaza Surabaya. The sampling technique are non probability sampling using purposive sampling. The analysis technique is using multiple linier regression. The result of this research shows that attitude, subjective norm and behavioral control influence simultaneously and partially towards customers will’s to buy in SOGO department store in Tunjungan Plaza Surabaya, and behavioral control compare with attitude and subjective norm.
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