Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ranggagading (JIR)
Rangga Jayadi
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Biaya Periklanan Terhadap Volume Penjualan Studi Kasus pada PT Ramayana Lestari Sentosa, Tbk. Cabang BTM Bogor Sulistiono, Angga; Jayadi, Rangga
Jurnal Ilmiah Ranggagading (JIR) Vol 11, No 1 (2011): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Each company wants to grow and develop. Therefore, the company must perform an act that’s able to provide the progress for itself in the year to come by doing a variety of advertising that will be able to increase the sales.The purpose of this study is to find out how the shape of the advertising done by PT Ramayana Lestari Sentosa Tbk., BTM branch. Besides, how its sales, and how the relationship between advertising and sales volume. The study was conducted at PT Ramayana Lestari Sentosa Tbk., BTM Branch, that’s kown as R-7. PT Ramayana Lestari Sentosa Tbk., BTM brabch, is engaged in retail. The analytical method used is collecting data from the company itself and interviewing the internal experts of the company: manager, asst. Manager, supervisor, and KC. The result of using correlation analysis shows that there’s high significant relationship between the advertising and the sales volume, where the correlation coefficient is 0,94. Besides, by using regression analysis, it comes to Y = 5633,59 + 0,35 X. It means that if additional costs for advertisement amount to Rp1.000.000,00, it will make change of income or sales as high as 0,35 times. And by using two sides test of significance of correlation coefficient, it comes to t-count (2,28)
Co-Authors Angga Sulistiono