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All Journal Buletin Udayana Mengabdi
M.D. Wijaya
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PEMBERDAYAAN KELOMPOK PEMANDU WISATA SEBAGAI KADER TANGGAP COVID-19 DAN PELATIHAN PEMANFAATAN MEDIA SOSIAL DALAM MENDUKUNG USAHA TRAVEL M.D. Wijaya; A.A.G. Indraningrat; I.A.A. Idawati
Buletin Udayana Mengabdi Vol 21 No 2 (2022): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (468.963 KB) | DOI: 10.24843/BUM.2022.v21.i02.p07

Abstract

Tourism sector is heavily affected by the COVID-19 pandemic and there is no exception for our partners, a tour guide group that providing services for East Asia’s tourists. Their income fell drastically because international flights are closed and unnecessary travel is avoided. However, they are still eager to return to the tourism field when the pandemic is over. Therefore, counseling about the threats and modes of transmission of COVID-19 was provided, as well as training on the health protocols in running a post-pandemic tour guide service business and the use of social media for promotion. The methods used were focus group discussions, counseling and training related to COVID-19 and the application of health protocols, as well as training on the use of social media. The pretest and posttest results show that there is an increase in the partners’ knowledge regarding COVID-19 risks and its transmission, as well as the use of social media for promotion. The implementation of health protocols in tour guide services has also been carried out. It is concluded that this program has provided additional insight for tour guides in preparing themselves in facing the post-pandemic tourism, as well as being more creative in promoting their services. Keywords: empowerment, tour guide, COVID-19, health protocols, online promotion
PEMBERDAYAAN PEDAGANG LUMPIA DI PANTAI SANUR SEBAGAI KADER PENDAUR ULANG MINYAK JELANTAH DAN PELATIHAN PENJUALAN ONLINE A.A.G. Indraningrat; M.D. Wijaya; I.A.A. Idawati
Buletin Udayana Mengabdi Vol 21 No 2 (2022): Buletin Udayana Mengabdi
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (520.551 KB) | DOI: 10.24843/BUM.2022.v21.i02.p03

Abstract

Lumpia street food vendors are commonly found at the Sanur Beach Denpasar. These lumpia street vendors regularly produce used cooking oil as the byproduct of frying lumpia. Normally, these lumpia vendors directly pour used cooking oil to soil without any further processing. Therefore, this community service activity was aimed to educate the representative lumpia street vendors to be aware of the negative impact of used cooking oil for health and environment. The representative partners were taught to recycle used cooking oil as washing soap. In addition, partners were equipped with some knowledge on digital marketing to boost lumpia selling during the COVID-19 pandemic. This community service activity was done by applying focus group discussion along with slide presentation of related topics. Evaluation of pre and post test showed increased understanding of partners to 42.5% regarding the negative impact of used cooking oil and the concept of digital marketing. Monitoring and evaluation activities that were performed for 1 months showed that these partners have already managed to recycle used cooking oil as washing soap. Furthermore, partners have frequently marketed their lumpia using social media, which evidently contribute to secure their income during the COVID-19 pandemic. Keywords: used cooking oil, lumpia vendors, soap, digital marketing
Co-Authors A.A.G. Indraningrat I.A.A. Idawati