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Rido Setiawan
Fakultas Ekonomi Universitas Singaperbangsa, Karawang, Indonesia
Economics, Econometrics & Finance

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PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PELANGGAN LIMASAN KAFE KARAWANG Rido Setiawan; Kosasih Kosasih; Ajat Sudrajat
Buletin Studi Ekonomi VOL.24.NO.2.AGUSTUS 2019
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.286 KB) | DOI: 10.24843/BSE.2019.v24.i02.p01

Abstract

Abstract: The Effect of Location and Facilities on Limasan Cafe Karawang CustomerSatisfaction. The problems of this study are (1) how big is the relationship between location andfacilities, (2) how big is the partial influence of location and facilities on customer satisfaction, (3)how big is the simultaneous influence of location and facilities on customer satisfaction.This research uses a descriptive, verification approach. Samples obtained were 343 respondentswho were consumers of Limasan Karawang cafes using incidental sampling techniques, dataanalysis used in this study was the validity test, reliability test, normality test, path analysis, andhypothesis testing.Based on the results of the study showed the criteria agreed on the location obtained an averageof 1319 and on the facilities obtained an average of 1272. While the Criteria agreed on customersatisfaction obtained an average of 1363. The results showed the location and facilities have astrong relationship, amounting to 0.773 . Location has a direct influence of 39.5% on customersatisfaction. As for the facility has a direct influence of 4% on customer satisfaction and bothindirect effects on customer satisfaction of 9.7%. So it can be explained that location variables aremore dominant in influencing customer satisfaction and Limasan Karawang cafes are advised topay more attention to facility variables for customer satisfaction convenience.
Co-Authors Ajat Sudrajat Kosasih