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All Journal Buletin Studi Ekonomi Jurnal Manajemen Bisnis Jurnal EMT KITA Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Jurnal REKOMEN (Riset Ekonomi Manajemen) IJBE (Integrated Journal of Business and Economics) Akuntabel : Jurnal Ekonomi dan Keuangan JURNAL MANAJEMEN Journal of Economic, Bussines and Accounting (COSTING) Primanomics : Jurnal Ekonomi & Bisnis JURNAL PENDIDIKAN TAMBUSAI EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Manajemen Bisnis Krisnadwipayana Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Jurnal Administrasi dan Manajemen DIKEMAS (Jurnal Pengabdian Kepada Masyarakat) JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL PEMASARAN KOMPETITIF JEMMA | Journal of Economic, Management and Accounting Jurnal Ekonomi Manajemen Value: Jurnal Manajemen dan Akuntansi Jurnal Pendidikan dan Konseling Jurnal Manajemen Bisnis dan Kewirausahaan Jurnal Abdi Insani Value : Journal of Management and Business Jurnal Marketing Jurnal Pengabdian kepada Masyarakat Innovative: Journal Of Social Science Research
Ajat Sudrajat
Universitas Singaperbangsa Karawang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENGARUH EVENT DAN KESADARAN MASYARAKAT KARAWANG TERHADAP MINAT DONOR DARAH DI PMI KABUPATEN KARAWANG Yulianti, Tati; Komalasari, Iis; Sudrajat, Ajat
Jurnal Ekonomi Manajemen Vol 6, No 1 (2020): Mei 2020
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jem.v6i1.1229

Abstract

This study aims to determine, explain and analyze the event and awareness of the Karawang community towards blood donor interest in the Indonesian Red Cross, Karawang Regency. This research was conducted using descriptive and verification methods, the sample in this study was the Karawang community who had done blood donations in the Indonesian Red Cross district. Karawang as many as 100 donors. data collection by distributing questionnaires (questionnaires) and observations, data analysis is done by regression analysis, path analysis, and analysis of the scale range. the results of the study at a significance level of 10% found that,(1) The event had a positive and significant effect on the interest of blood donors in the Indonesian Red Cross in Karawang district (2) Awareness influences the interest of blood donors in the Indonesian Red Cross in Karawang district (3) Event and awareness together positively and significantly influence the interest of blood donors in the Karawang regency's Indonesian Red Cross. The results of the coefficient of determination in this study shows that the decision of donor interest influenced the event and awareness amounted to 72,26636%, while the remaining 27,73364% represents the contribution of another variable (£) which was not examined in this study.Keywords: Event; Awareness; Donor InterestPenelitian ini bertujuan untuk mengetahui, menjelaskan dan menganalisis event dan kesadaran masyarakat Karawang terhadap minat donor darah di PMI Kabupaten Karawang. Penelitian ini dilakukan dengan menggunakan metode deskriptif dan verifikatif, sampel pada penelitian ini adalah masyarakat Karawang yang telah melakukan donor darah di PMI kab. Karawang sebanyak 100 orang pendonor. pengumpulan data dengan cara penyebaran kuisioner (angket) dan observasi, analisis data yang dilakukan dengan analisis regresi, analisis jalur, dan analisis rentang skala. Hasil penelitian dalam taraf signifikansi 10% menemukan bahwa, (1) Event berpengaruh positif dan signifikan pada minat donor darah di PMI kab. Karawang (2) Kesadaran berpengaruh terhadap minat donor darah di PMI kabupaten Karawang (3) Event dan kesadaran bersama sama berpengaruh positif dan signifikan pada minat donor darah di PMI kabupaten Karawang. Hasil koefisien determinasi dalam penelitian ini menunjukan bahwa keputusan minat donor di pengaruhi event dan kesadaran sebesar 72,26636%, sedangkan sisanya sebesar 27,73364% merupakan kontibusi dari variable lain (£) yang tidak di teliti dalam penelitian ini.Kata Kunci: Event; Kesadaran; Minat Donor
Optimasi keuntungan menggunakan linear programming metode simpleks pada umkm taichan mantoel Anti, Afni Rizqi; Sudrajat, Ajat
JURNAL MANAJEMEN Vol 13, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jmmn.v13i2.9124

Abstract

Penelitian ini bertujuan untuk mengetahui model optimasi keuntungan pada UMKM Taichan Mantoel dengan menggunakan linear programming metode simpleks. Populasi dalam penelitian diperoleh dari data hasil sensus ekonomi tahun 2016, penyediaan akomodasi dan makan minum sebanyak 47.215 UMKM. Pada penelitian ini, teknik sampling yang digunakan adalah dengan cara mengambil 1 dari sejumlah populasi yang ada. Oleh karena itu, sampel pada penelitian ini adalah UMKM Taichan Mantoel. Hasil optimalisasi keuntungan yaitu dengan memproduksi sate taichan dada (x1) sebanyak 36 porsi dan sate taichan kulit (x2) sebanyak 54 porsi. Dari banyaknya sate yang diproduksi maka keuntungan yang didapatkan menjadi Rp 15.300.000 dari penjualan, dan didapatkan keuntungan bersih sebesar Rp 3.500.000 dalam satu bulan. Kenaikan keuntungan yang didapatkan  yaitu sebesar Rp 250.000.     
Pengaruh Country of Origin dan Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Nature Republic Aloe Vera 92% Shooting Gel Vira Rizky Septiani; Riska Nur Oktavia; Ajat Sudrajat
JURNAL ADMINISTRASI & MANAJEMEN Vol 10, No 1 (2020): Jurnal Administrasi Dan Manajemen
Publisher : Universitas Respati Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52643/jam.v10i1.691

Abstract

Penelitian ini dilakukan untuk mengatuhui pengaruh variabel country of origin dan celebrity endorser terhadap keputusan pembelian pada produk nature republic aloe vera 92% shooting gel. Pada penelitia ini menggunakan metode deskriptif dan verifikatif dan pada penelitian ini pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 100 responden yang merupakan konsumen nature republic aloe vera 92% shooting gel. Teknik sampling menggunakan simple random sampling. Hasil penelitian ini diketahui bahwa terdapat pengaruh country of origin terhadap keputusan pembelian produk nature republic aloe vera 92% shooting gel sebesar 36,9% dan country of origin memiliki kontribusi sebesar 20,6% terhadap keputusan pembelian. Terdapat pengaruh celebrity endorser terhadap keputusan pembelian produk Nature Republic Aloe Vera 92% Shooting Gel sebesar 30,5% dan celebrity endorser memiliki kontribusi sebesar 16,3% terhadap keputusan pembelian. Dan terdapat pengaruh simultan dari country of origin dan celebrity endorser terhadap keputusan pembelian. Total pengaruh country of origin dan celebrity endorser memiliki kontribusi terhadap keputusan pembelian sebesar 36,9%.
Pengaruh Budaya Konsumen Dan Kelompok Referensi Terhadap Kebiasaan Membeli Buah Tangan Di Toko Oleh-oleh Muhamad Riyadli Tsani; Trisuwalo Trisuwalo; Ajat Sudrajat
JEMMA (Journal of Economic, Management and Accounting) Vol 4, No 1 (2021): Maret 2021
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/jemma.v4i1.629

Abstract

AbstrakTujuan dari penelitian ini adalah untuk menganalisis pengaruh budaya konsumen dan kelompok referensi terhadap kebiasaan membeli buah tangan di toko oleh-oleh jalur alternatif Pantura Cikopo-Palimanan. Dalam penelitian ini, populasi yang digunakan ialah para pengunjung toko oleh-oleh di jalur alternatif Pantura Cikopo-Palimanan dengan mengambil sampel sebanyak 100 responden. Metode kuantitatif deskriptif ialah metode yang dipergunakan dalam penelitian ini. Berdasarkan hasil analisis antara budaya konsumen terhadap kebiasaan membeli memiliki pengaruh positif dan signifikan, kelompok referensi terhadap kebiasaan membeli juga memiliki pengaruh positif dan signifikan, dan budaya konsumen dengan kelompok referensi terhadap kebiasaan membeli memiliki pengaruh yang positif dan juga siginifikan. Untuk mempertahankan kebiasaan membeli buah tangan di toko oleh-oleh  jalur alternatif Pantura Cikopo-Palimanan sebaiknya toko oleh-oleh tersebut memperhatikan budaya konsumen yang melekat pada diri konsumen dan kelompok referensi  yang mempengaruhi konsumennya.Kata kunci: budaya konsumen, kebiasaan membeli, kelompok referensiAbstractThe purpose of this study is to analyze the influence of consumer culture and reference groups on the habit of buying souvenirs in the souvenir shop alternative route of Pantura Cikopo-Palimanan. In this study, the population used was the visitors to the gift shop on the alternative route Pantura Cikopo-Palimanan by taking a sample of 100 respondents. The descriptive quantitative method is the method used in this research. Based on the result of the analysis between consumer culture on buying habits has a positive and significant effect, the reference group on buying habits also has a positive and significant effect. And consumer culture with the reference group on buying habits has a positive and significant effect. To maintain the habit of buying souvenirs at the souvenir shop in the alternative route of Pantura Cikopo-Palimanan, the gift shop should pay attention to the consumer culture inherent in consumers and reference groups that influence consumers. Keywords: consumer culture, buying habits, reference group
PENGARUH PERILAKU MAHASISWA DAN CITRA LEMBAGA TERHADAP KEPUTUSAN MENJADI NMAHASISWA DI UNIVERSITAS SINGA PERBANGSA Ajat Sudrajat; Abdul Yusuf
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 2, No 2 (2019)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v2i2.1324

Abstract

Role of UNSIKA in Building City Branding in Karawang Regency Fajar Ramadhan; Ajat Sudrajat
Integrated Journal of Business and Economics (IJBE) Vol 1, No 1 (2017): Integrated Journal of Business and Economics
Publisher : Fakultas Ekonomi, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (347.066 KB)

Abstract

Seeing the steps of city branding that has been done, in general, seems more severe to the development of tourism destinations, especially attract tourists. In fact, city branding should also be able to bring investment and increase trade in the city. Most of the regions and cities/districts in Indonesia, including Karawang regency, merely promoted, has not raised a unique and emotional side. City Branding is an urban economic development tool. City Branding is a tool borrowed from marketing practices by city planners and designers and all stakeholders. As products, services and organizations, cities need a strong reputation and the image of a different order to overcome the competition for resources city economy in local, regional, national and global. The role of UNSIKA as a party that facilitate the efforts of city branding development Karawang regency. As the heart of the information providing support of data as well as a catalyst for policies taken by the government concerned, as well as controlling the sustainability of efforts to build a city branding this as a joint activity between the government and the public joined in the development of Agriculture, Industry MSMEs (Micro, Small and Medium) and IKM (Small and Medium Industry). In addition, the human resources that exist in UNSIKA will greatly assist the process of assistance for farmers, industry, and SMEs that exist. It is hoped that the presence of universities will contribute directly in the evaluation of regional development programs and regional development planning that is in synergy with the community, and indirectly can help provide training and thought contribution in the process of management Karawang regency.
PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH KEPUASAN PELANGGAN (J&T EXPRESS) Anggi Nadia Jeni Saputri; Vina Apriani; Ajat Sudrajat
Value : Jurnal Manajemen dan Akuntansi Vol 16 No 1 (2021): Januari - Juni 2021
Publisher : Prodi Ilmu Manajemen, Fakultas Ekonomi Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jv.v16i1.1642

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis tentang Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan yang di Mediasi Oleh Kepuasan Pelanggan (Study Kasus Pada Pengguna Jasa Ekspedisi J&T Express Cabang Karawang) dengan populasi penelitian yaitu semua pengguna J&T Express Cabang Karawang pada bulan September tahun 2019. Dalam penelitian ini diambil 100 responden sebagai sampel. Penentuan sampel menggunakan sampling insidental dengan kriteria responden ialah pengguna J&T Express Cabang Karawang. Alat analisis yang digunakan dalam penelitian ini adalah analisis kuantitatif (uji validitas dan reliabilitas), analisis regresi linier berganda, uji asumsi klasik (mulitkolinieritas, heterosdastisitas dan normalitas), uji t dan koefisien determinasi. Hasil penelitian ini menjelaskan bahwa kualitas pelayanan berpengaruh signifikan terhadap kepuasan pelanggan, kepuasan pelanggan berpengaruh signifikan terhadap loyalitas pelanggan, sedangkan kualitas pelayanan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Kata Kunci : Kualitas Layanan, Kepuasan Pelanggan, Loyalitas Pelanggan
PENGARUH LOKASI DAN FASILITAS TERHADAP KEPUASAN PELANGGAN LIMASAN KAFE KARAWANG Rido Setiawan; Kosasih Kosasih; Ajat Sudrajat
Buletin Studi Ekonomi VOL.24.NO.2.AGUSTUS 2019
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (398.286 KB) | DOI: 10.24843/BSE.2019.v24.i02.p01

Abstract

Abstract: The Effect of Location and Facilities on Limasan Cafe Karawang CustomerSatisfaction. The problems of this study are (1) how big is the relationship between location andfacilities, (2) how big is the partial influence of location and facilities on customer satisfaction, (3)how big is the simultaneous influence of location and facilities on customer satisfaction.This research uses a descriptive, verification approach. Samples obtained were 343 respondentswho were consumers of Limasan Karawang cafes using incidental sampling techniques, dataanalysis used in this study was the validity test, reliability test, normality test, path analysis, andhypothesis testing.Based on the results of the study showed the criteria agreed on the location obtained an averageof 1319 and on the facilities obtained an average of 1272. While the Criteria agreed on customersatisfaction obtained an average of 1363. The results showed the location and facilities have astrong relationship, amounting to 0.773 . Location has a direct influence of 39.5% on customersatisfaction. As for the facility has a direct influence of 4% on customer satisfaction and bothindirect effects on customer satisfaction of 9.7%. So it can be explained that location variables aremore dominant in influencing customer satisfaction and Limasan Karawang cafes are advised topay more attention to facility variables for customer satisfaction convenience.
Influence of Brand Image on The Purchase Decision of Drinking Water in Packed Le Mineral (Case Study on Le Mineral Consumen in Karawang) Anggi Fitriani Ramadani; Ajat Sudrajat
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.964

Abstract

Bottled water companies have more and more competitors and continue to grow, resulting in companies having to create a good image of a brand in order to get a positive impression in the eyes of consumers. Because brand image is a factor that can influence consumer purchasing decisions. A good brand image will have a positive impact on the company which will ultimately benefit the company through increased purchases. This study aims to determine the effect of Brand Image on the Purchase Decision of Le Minerale bottled drinking water in the Karawang area. This study used descriptive and verification methods with a quantitative research approach. The sampling technique of this research is probability sampling using the formula Hair et all. The types of data used in this study are primary and secondary data. The data is processed using SPSS (Statistical Product and Service Solution) software . The results of this study prove that Brand Image has a significant effect on purchasing decisions.
The Influence of Product Quality on The Purchase Decision of Wardah Cosmetics in Karawang City Mutiara Ramadhani Putri Jangkung; Ajat Sudrajat
Primanomics : Jurnal Ekonomi & Bisnis Vol 20 No 2 (2022): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v20i2.968

Abstract

The purpose of this study was to determine the effect of product quality and price on purchasing decisions for wardah products in the city of karawang, this research method used quantitative methods with descriptive and verification approaches. The population used in this study is using social media followers Instagram Wrdah Beauty as much as 2,900,000 with 100 samples used. The validity of the data used is the validity and reliability test and the classical assumption test using linearity, normality, homoscedasticity, non-autocorrelation, and multicollinearity tests. The data analysis technique used is a simple regression analysis technique with partial and simultaneous hypothesis testing. The results of this study are there is a positive and significant influence on the quality of product to purchasing decisions.
Co-Authors Abdul Yusuf Abu Rizal Faqih Adlien Dhiva Syakira Afni Rizqi Anti Afni Rizqianti Ajat Rukajat Alex Zami Alifiah Ahadiah Anggi Fitriani Ramadani Anggi Nadia Jeni Saputri Anggi Nadia Jeni Saputri Anissa Ayuning Tazkiyah Annisa Fitri Rohana Anoesyirwan Moeins Anti, Afni Rizqi Apriliyanti Apriliyanti Bram Indra Maulana Chintia Nurdianty Chintya Dessy Syafitri Daud Munasto Dede Nuryati Dede Nuryati Eka Syarifah Elfrida Putri Ananda Elsha Eriadisvi Elvira Pradipta Sutiana Ery Nurhasanah Faisal Cahya Pramudiya Fajar Ramadhan Firanazulah Firanazulah Harries Madiistriyatno Ismi Salamah Jijah Hilyatul Ajijah Julia Valdah Ariany Abdillah Khoirunisa Putri Islamiyati Komalasari, Iis Kosasih Laura Natalia Lidya Yuvita Priharsari Lina Nurmayanti Liya Megawati Mariska Ayu Widyaningrum Muhamad Riyadli Tsani Muhammad Jazim Hamidi Mutiara Ramadhani Putri Jangkung Nabilla Puteri Angelina Naomi Khansa Zalty Nayla fata Salsabila Nayla Tri Audia Nelly Martini Nelly Martini Nindy Tri Widyastuti Nita Yunita Sari Nur Anggelia Putri Sulaeman Nur Fajli Septa Ardika Nuraini Nuraini Prajuliasti Riswanto Renita Hayuningtrias Rido Setiawan Risha Fatikha Sari Riska Nur Oktavia SofI Sophia Tania Agustin Tarishah Alfiyyahnita Tasya Salsabila Kadis Totoh Tauhidin Abas Trisna Sari Trisuwalo Trisuwalo Vera Yunita Aryani Vina Apriani Vinny Dwi Rahim Safavi Vira Rizky Septiani Wiguna Wiguna Yayu Sri Rahayu Yuanita Melliana Putri Yulianti, Tati