Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Kuantitatif Terapan
Wilan Andriyani
Fakultas Ekonomi Universitas 17 Agustus 1945 Cirebon
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Strategi Pemasaran Terhadap Penjualan Batubara Pada PT. Cahaya Mantingan Nusantara Jakarta Khalid Iskandar; Wilan Andriyani
Jurnal Ekonomi Kuantitatif Terapan 2014: Vol. 7, No. 1, Februari 2014 (pp. 1-82)
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.386 KB) | DOI: 10.24843/JEKT.2014.v07.i01.p04

Abstract

The research aims is to collect a complete and accurate data and information concerning about the impact of marketing strategy. This study conducts an analysis to examine and analyze the execution of marketing strategy and sales and also to analyze how big the impact of marketing strategy determine the sales of coal in PT Cahaya Mantingan Nusantara Jakarta, in order to anticipate an intense competition. Correlation analysis concludes a strong and significant correlation between sales and marketing strategy. The determination coefficient shows that 52,25 percent of sales determined by marketing strategy.
Co-Authors Khalid Iskandar