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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
Nuraini .
Pasim National University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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How Women Workers Act Economically Abdul Holik; Nuraini .
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 13 Nomor 2 Tahun 2019
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (792.932 KB) | DOI: 10.24843/MATRIK:JMBK.2019.v13.i02.p04

Abstract

This research tries to find several factors triggering female workers to shop. It involved 70 respondents that are active female workers. The method use here is OLS (Ordinary Least Square) that makes us easy to explain relational framework of independent variables toward dependent variable. Based on the result, we find that decision to shop is affected by only two independent variables: decision-making and external locus of control. The rest of independent variables do not have effect at all. This finding proves that the tendency of female workers to shop is constituted by their own attitude and the external environment that they cannot handle.
Co-Authors Abdul Holik