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All Journal Kajian Ilmiah Mahasiswa Manajemen Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
STEVEN JULIANTO
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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PENGARUH PERCEIVED RISK DAN CUSTOMER SATISFACTION TERHADAP PURCHASE INTENTION DAN INTENTION TO REVISIT PADA GRAMEDIA ONLINE SURABAYA JULIANTO, STEVEN
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 1 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.929 KB)

Abstract

Along with the development of the internet rapidly increasing, thus causing Retail Companies have to follow it. One of the Retail Companies that follow the development of the Internet a Gramedia Book Store, which makes online sites, namely Gramedia Online.com. Along with that, the advent of these online sites will also lead to consumer perceptions of the risks of online site so that these risks will bean effect on consumer purchase intention and intention to visit again at the online site, and besides that, it is necessary also to pay attention to customer satisfaction. The purpose of this study was to determine the effect of Perceived Risk and Customer Satisfaction against Purchase Intention and Intention to Revisit the Gramedia Online Surabaya. Techniques used in the study sampling this is a non-probability sampling. Mean while, the analysis technique used is to use them method of Structural Equation Modeling (SEM) with LISREL 8.70 program. The results showed that there were negative effects of Perceived Risk on Purchase Intention and Intention to Revisit. As for Customer Satisfaction positive effect on Purchase Intention and Intention to Revisit.
Pemberdayaan Masyarakat Desa Cidahu Melalui Re-Branding UMKM Opak sebagai Produk OVOP dan Pembuatan Plang Gang Jalan pada Kegiatan KKN-T Universitas Swadaya Gunung Jati Syawaludin, Bayu Rayhan; Marsinda, Ocha Aulia; Mahamudah, Maslahatul; Faijar, Rifqi; Purnama, Rijal Ardhi; Julianto, Steven; Nabilla, Firlyana Frischa; Julyanto, Dwi Setiawan; Indrawan, Mohammad; Anshah, Fikri Izzan Al-; Saputri, Melinda Affrina; Imadri, Nur Wulan; Aidin, Ageng Fitra
Jurnal Pintar Abdimas Vol 3 No 2 (2023): Volume 3 Nomor 2 Tahun 2023
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v3i2.11132

Abstract

Kuliah Kerja Nyata Tematik (KKN-T) Universitas Swadaya Gunung Jati merupakan implementasi Tri Dharma Perguruan Tinggi yang berfokus pada pengabdian masyarakat. Kegiatan ini dilaksanakan di Desa Cidahu, Kecamatan Cidahu, Kabupaten Kuningan, dengan latar belakang kebutuhan peningkatan identitas produk lokal serta penataan lingkungan desa. Tujuan utama program adalah memberdayakan masyarakat melalui re-branding UMKM Opak sebagai produk unggulan desa (One Village One Product/OVOP) dan pemasangan plang gang jalan untuk meningkatkan keteraturan serta aksesibilitas wilayah. Metode yang digunakan meliputi observasi lapangan, penyebaran kuesioner, diskusi partisipatif. Hasil kegiatan menunjukkan adanya peningkatan citra produk UMKM melalui pembuatan logo, dan desain kemasan baru. Pemasangan plang gang jalan mempermudah mobilitas warga, memberikan kejelasan arah, memperkuat identitas desa, dan meningkatkan keselamatan lalu lintas. Kesimpulannya, kegiatan KKN-T tidak hanya berkontribusi terhadap pengembangan ekonomi lokal, tetapi juga memperbaiki tata kelola lingkungan berbasis partisipasi masyarakat. Implikasi dari kegiatan ini adalah perlunya dukungan dan pendampingan berkelanjutan dari berbagai pihak agar manfaat yang dihasilkan dapat terus berkembang dan memberikan dampak jangka panjang bagi kesejahteraan masyarakat Desa Cidahu.
Co-Authors Aidin, Ageng Fitra Anshah, Fikri Izzan Al- Faijar, Rifqi Imadri, Nur Wulan Indrawan, Mohammad Julyanto, Dwi Setiawan Mahamudah, Maslahatul Marsinda, Ocha Aulia Nabilla, Firlyana Frischa Purnama, Rijal Ardhi Saputri, Melinda Affrina Syawaludin, Bayu Rayhan