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Ni Ketut Ratna Erawawti
Udayana University, Bali - Indonesia
Languange, Linguistic, Communication & Media

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Linguistic Landscapes In Desa Kuta I Wayan Mulyawan; Ni Ketut Ratna Erawawti
e-Journal of Linguistics Vol 13 No 2 (2019): e-jl-July
Publisher : Doctoral Studies Program of Linguistics of Udayana University Postgraduate Program

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.491 KB) | DOI: 10.24843/e-JL.2019.v13.i02.p12

Abstract

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great development due to globalization effect. This great development can be seen clearly through the presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are 1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are informative.
Co-Authors I Wayan Mulyawan