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All Journal E-Journal of Tourism Kinerja Journal of Economics, Business, & Accountancy Ventura Business Management Analysis Journal (BMAJ)
Tinashe Chuchu
University of the Witwatersrand
Arts Humanities Economics, Econometrics & Finance

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Assessing the Effectiveness of Technology in Destination Marketing during the COVID-19 Pandemic Tinashe Chuchu
E-Journal of Tourism Volume 8 Number 2 (September 2021)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v8i2.74597

Abstract

Technology has played an important role in tourism and the COVID-19 pandemic expanded this role as well as its importance. This research therefore explores the impact that technology made in destination marketing during the time of the pandemic. This research explores the pandemic’s first year of widespread global coverage both in the media and in academic literature. An extensive review of technology use in destination marketing and COVID-19’s impact on destination marketing is conducted. The present research is mainly concerned with the first year of the pandemic but is not limited to that period since the adoption of technology in tourism existed before the pandemic but increased due to the pandemic. This research made every attempt to investigate this phenomenon. Based on findings of the research, future research direction is proposed.
Real Exchange Rate Misalignment and Economic Growth Nexus: Evidence from Southern African countries Eugine Tafadzwa Maziriri; Knowledge Mutodi; Tinashe Chuchu
KINERJA Vol. 25 No. 2 (2021): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i2.4401

Abstract

This paper investigates the link between real exchange rate misalignment and Southern African countries' economic growth. The study used panel data for 16 Southern African countries over 17 years. Generalized methods of moments (GMM) was applied to analyze the panel growth equation. The estimated results have suggested that the real exchange rate, real exchange rate misalignment, terms of trade, and foreign direct investment explains variation in income growth of southern African countries. The real exchange rate appreciation over the study period has adversely affected growth, whereas real exchange rate undervaluation suggests a positive impact on annual income growth. Unfavourable terms of trade were found to hurt growth, whereas foreign direct investment upsurge stimulates growth. Thus, policymakers in their respective African countries ought to diligently monitor real exchange rate misalignment in the foreign exchange market. An increase in real exchange rate overvaluation may adversely affect the trade and current account balances, which might ultimately hurt growth.
Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case Eugine Tafadzwa Maziriri; Kamantha Govender; Tinashe Chuchu
Business Management Analysis Journal (BMAJ) Vol 4, No 2 (2021): Business Management Analysis Journal (BMAJ)
Publisher : Universitas Muria Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24176/bmaj.v4i2.6175

Abstract

The paper made use of predictor variables to highlight relationships in tourism, these are: perceptions of local residents towards tourists and destination image; to identify how these predictors are relative to the mediator variable, attitudes of local residents towards tourists; which then led to the outcome variable, tourist’s willingness to visit a destination. Respondents were selected by means of non-probability sampling. A conceptualised model was developed to measure the variables adapted to the research study. The researcher conducted field research at The University of Witwatersrand, which included 270 respondents, currently registered at the university. The data set was analysed by employing SPSS and Amos 24 through Structural Equation Modelling (SEM).  The results of the research confirmed that the attitudes of local residents had a stronger relationship than the perceptions of local residents towards tourists; influencing tourists’ willingness to visit a destination. This implies that tourists will visit a destination based on how they are treated by local residents, instead of how local residents perceive tourists.
An Empirical Assessment of Success Factors Boosting Zimbabwean Banking Consumer Confidence Andrew Mwatetsera; Maxwell Sandada; Tinashe Chuchu; Eugine Tafadzwa Maziriri
Journal of Economics, Business, & Accountancy Ventura Vol 24, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2575

Abstract

Consumer confidence is a crucial factor determining a bank's performance. This study examines the key success factors for increasing bank customer confidence in Zimbabwe. Three research objectives were set and explored using a quantitative survey approach with a sample of 426 bank employees and customers to establish the critical success factors for restoring consumer confidence in Zimbabwe. The critical success factors to restore consumer confidence in the banking sector in Zimbabwe are found in this current study using Exploratory Factor Analysis (EFA). The results indicated that the essential factors of success to be implemented to restore consumer confidence in banks in Zimbabwe are customer satisfaction, location and convenience, product range or size of the bank, digitalization of the processes, service culture, bank relationships, and market position of the bank. The study recommended that the banking and financial services sectors in Zimbabwe should offer more customer satisfaction-driven products, improve the product range, be available in different locations and offer convenient services to the customers. These should be coupled with prompt handling of customers' complaints through different channels and digitalization of the banking processes to enhance banking relationships and restore consumer confidence.
Co-Authors Andrew Mwatetsera Eugine Tafadzwa Maziriri Kamantha Govender Knowledge Mutodi Maxwell Sandada