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Ni Luh Erna Juniastuti
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Arts Humanities

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WACANA IKLAN HONDA SCOOPY DAN YAMAHA MIO FINO DALAM SURAT KABAR BALI POST Ni Luh Erna Juniastuti
Humanis Volume 4. No. 2. Agustus 2013
Publisher : Udayana University

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Abstract

Macro structure analysis is based on words, phrases, and sentences used in the ad. Genderanalysis carried out ini advertising Honda Scoopy and Yamaha Mio Fino is viewed in terms ofthe selection of commercials that influence style that is used in the ad. Style here is differentfrom the style of figurative language (figure of speech). Style is feminine or masculine.
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