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All Journal LANTERN (Journal on English Language, Culture and Literature) MASTER: Jurnal Manajemen Strategik Kewirausahaan Agency Journal of Management and Business International Journal of Kita Kreatif
Dara Juwita
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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STEREOTYPE OF LATINO PEOPLE IN OUR FAMILY WEDDING MOVIE Juwita, Dara
LANTERN (Journal on English Language, Culture and Literature) Volume 3, Number 3, Tahun 2014
Publisher : LANTERN (Journal on English Language, Culture and Literature)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.679 KB)

Abstract

Amerika merupakan pusat berkumpulnya semua imigran dari berbagai belahan dunia. Negara yang maju serta ditunjang dengan sumber daya alam, manusia yang hebat dan tentu banyaknya kesempatan yang tersebar membuat bangsa ini menjadi magnet bagi para imigran yang mencari kehidupan lebih baik. Namun, berawal dari sinilah, para imigran menemukan rintangannya. Banyak dari mereka, terutama orang latino mengalami serangan-serangan dingin berupa persepsi buruk tentang mereka yang disebarluaskan melalu media bahasa, stereotip.Dalam project ini, penulis menggunakan film Our Family Wedding sebagai media untuk menganalisis beberapa stereotip dari orang-orang latino di Amerika Serikat dengan menggunakan teori Kartz and Braly untuk membahas unsur ekstrisnsik film ini.Intisari dari pembahasan project ini adalah adanya kecenderungan untuk mempunyai pandangan negatif terhadap ras-ras lainnya dan penulis menemukan beberapa stereotip orang latino dari film Our Family Wedding  ini sebagai bukti bahwa mereka mengalami masalah stereotip.
Minat Transaksional: Tinjauan Kualitas Aplikasi dan Citra e-Commerce Lazada: Brand Image on Repurchase Intention: Satisfaction as a Mediator of Perceived Ease of Use on Shopee Ecommerce Juwita, Dara; Anis, Billy Josef
MASTER: Jurnal Manajemen Strategik Kewirausahaan Vol. 4 No. 1 (2024): MASTER: Jan 2024
Publisher : LPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/master.v4i1.1662

Abstract

Kualitas aplikasi e-commerce Lazada dan citra merek merupakan dua dari beberapa faktor yang diduga relatif besar dalam mempengaruhi minat beli konsumen. Untuk membuktikan pengaruh keduannya maka dilakukanlah penelitian ini dengan tujuan untuk mengetahui pengaruh, aplikasi e-commerce Lazada dan citra merek terhadap minat beli konsumen. Penelitian ini dilakukan pada masyarakat kabupaten bogor dengan sempel penelitian 100 responden yang dihitung menggunakan rumus Lammesshow. Metode pengumpulan data dengan metode kuesioner dimana data yang diolah adalah data primer yang diuji dengan metode analisis regresi linier berganda. Hasil menujukan bahwa variabel kualitas aplikasi e-commerce Lazada tidak berpengaruh signifikan terhadap minat beli sedangkan citra merek berpengaruh positif dan signifikan terhadap minat beli konsumen. Lazada hendaknya melakukan perbaikan citra merek dan dijaga dengan baik. The quality of Lazada's e-commerce application and brand image are two of several factors that are thought to be relatively large in influencing consumer buying interest. To prove the influence of both, this research was carried out with the aim of finding out the influence of the Lazada e-commerce application and brand image on consumer buying interest. This research was conducted in the Bogor district community with a research sample of 100 respondents calculated using the Lammesshow formula. The data collection method is a questionnaire method where the data processed is primary data which is tested using the multiple linear regression analysis method. The results show that the Lazada e-commerce application quality variable does not have a significant effect on buying interest, while brand image has a positive and significant effect on consumer buying interest. Based on the results of this research, Lazada must make improvements to the quality of its application, especially in the design and brand image of the Lazada e-commerce application which must be maintained properly.
THE INFLUENCE OF PRODUCT QUALITY AND HALAL LABELING ON REPURCHASE INTENTION FOR EMINA COSMETIC PRODUCTS MEDIATED BY CUSTOMER EXPERIENCE ON FEMALE STUDENTS IN BANDA ACEH CITY Juwita, Dara; Sari, Nurma
International Journal of Kita Kreatif Vol 1, No 3 (2024): International Journals Kita Kreatif Vol.1 No. 3 Agustus 2024
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v1i3.39305

Abstract

This research aims to analyze the influence of product quality and halal labeling on the intention to repurchase Emina cosmetic products which is mediated by customer experience among female students in Banda Aceh City. The data used is primary data obtained from questionnaires distributed to 105 student respondents in Banda Aceh City. This study uses a quantitative approach. The sampling method used was non-probability sampling with a technique namely purposive sampling. The analysis techniques used are path analysis and Sobel test. The results of this research show that product quality and halal labeling have a positive and significant effect on customer experience. Product quality, halal labeling and customer experience have a positive and significant effect on the intention to repurchase Emina cosmetic products among female students in Banda Aceh City. Customer experience can mediate the influence of product quality and halal labeling on the intention to repurchase Emina cosmetic products among female students in Banda Aceh City.Keyword: Product Quality, Halal Labeling, Customer Experience, Repurchase Intention
The Influence of Service Timeliness and Product Quality on Purchase Intention: The Mediating Role of Consumer Trust in Sweet City Tofu MSME, Gunung Putri District Dara Juwita; Agus Sudigdo
Agency Journal of Management and Business Vol. 5 No. 2 (2025): July 2025
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/agency.5.2.2025.467

Abstract

This study aims to examine the effect of on-time availability of service and product quality on consumers' purchase intention, with consumer trust as an intervening variable, at the Tahu Kota Manis MSME in Gunung Putri District. Purchase intention is influenced by many factors, including the timely availability of products, consistent product quality, and the level of consumer trust in the product. The sample of this study consisted of 97 MSME consumers, determined using the Lemeshow formula. Data collection was carried out through questionnaires distributed both offline and online. The data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS-SEM) approach. The results show that both on-time availability of service and product quality have a positive and significant effect on consumer trust. On-time availability of service also has a direct and significant effect on purchase intention. However, product quality does not have a direct significant effect on purchase intention. Consumer trust has a significant effect on purchase intention and significantly mediates the effect of both service availability and product quality on purchase intention. Therefore, consumer trust becomes a key variable that strengthens the relationship between service and quality in influencing consumer purchase intention. This study recommends that MSME actors focus more on maintaining service reliability and product quality consistency to enhance consumer trust and purchase intention.
Co-Authors Agus Sudigdo Anis, Billy Josef Nurma Sari, Nurma