Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
Nuri Firdayanti
Fakultas Ilmu Administrasi dan Humaniora Universitas Muhammadiyah Sukabumi, Jawa Barat, Indonesia
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH VISUAL MERCHANDISING DAN PRODUCT ASSORTMENT TERHADAP IMPULSE BUYING (Survei Pada Konsumen Rabbani Kota Sukabumi) Nuri Firdayanti; Asep Muhamad Ramdan; Erry Sunarya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.05.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.959 KB) | DOI: 10.24843/EEB.2020.v09.i05.p01

Abstract

This study aims to study the effect of visual merchandising and product assortment on impulse buying. The data analysis technique used is a double linear regression analysis with sample techniques using non-probability sampling samples by incidental sampling method. Data collection by spreading questionnaire to 150 respondents. Data processing using IBM SPSS software version 24. Results showed that simultaneously visual merchandising and product assortment effect positive and significant to impulse buying. A partial test shows the visual merchandising effect positively and significantly on impulse buying. While the product assortment influential but not significant to impulse buying
Co-Authors Asep Muhamad Ramdan Erry Sunarya