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All Journal Buletin Studi Ekonomi E-Jurnal Ekonomi dan Bisnis Universitas Udayana Jurnal Ilmu Manajemen (JIM) Jurnal Ilmu Sosial dan Humaniora Ekuitas: Jurnal Pendidikan Ekonomi Media Ekonomi dan Manajemen Dia: Jurnal Administrasi Publik AKSES: Jurnal Ekonomi dan Bisnis An-Nisbah: Jurnal Ekonomi Syariah Business UHO: Jurnal Administrasi Bisnis Journal of Economic, Bussines and Accounting (COSTING) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Martabe : Jurnal Pengabdian Kepada Masyarakat Sketsa Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Almana : Jurnal Manajemen dan Bisnis E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis JMD: Jurnal Riset Manajemen & Bisnis Dewantara Dedication : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat JURNAL EKOBIS DEWANTARA ACADEMICS IN ACTION Journal of Community Empowerment JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Syntax Idea HIRARKI : Jurnal Ilmiah Manajemen Dan Bisnis Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan BUDGETING : Journal of Business, Management and Accounting Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Annals of Human Resource Management Research e-Jurnal Apresiasi Ekonomi Dedication : Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekuitas Jurnal Pnedidikan Ekonomi An-Nisbah: Jurnal Ekonomi Syariah Journal of Ekonomics, Finance, and Management Studies

Asep Muhamad Ramdan

Universitas Muhammadiyah Sukabumi

Author-ID : 2461717

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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PENETAPAN HARGA JUAL PRODUK (UMKM) DI SUKABUMI DENGAN MENGGUNAKAN METODE COST BASED PRICING Farijah, Alni Nuraeni; Ramdan, Asep Muhamad; Mulia, Faizal
An-Nisbah: Jurnal Ekonomi Syariah Vol 5, No 1 (2018): An-Nisbah
Publisher : IAIN Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/an.2018.5.1.317-337

Abstrack :The purpose of this research paper is to implement a method of cost-based pricing on CV. Midi Sukabumi in determining the selling price Lidi Osyin Noodle. The analysis technique that used is Â descriptive quantitative approach analysis technique used to analyze numbers using formulas and make descriptions systematically. the result of this research is determining the selling price on CV. Midi Sukabumi by using cost based pricing method are of two calculations, is cost plus pricing used to calculate the total cost of production and non-production process. And the second calculation is the calculation of mark up pricing used for reseller agents by adding a desired mark up on the purchase price of unity.Â Key Words : Full costing, cost based pricing, cost plus pricing, and mark up pricing

Analisis Kualitas Makanan dan Perceived Value terhadap Kepuasan Konsumen pada Industri Rumah Makan Komala, Clara Candra; Norisanti, Nor; M. Ramdan, Asep
Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Vol 3, No 2 (2019): Jurnal Riset Inspirasi Manajemen dan Kewirausahaan
Publisher : Sekolah Tinggi Ilmu Manajemen Indonesia (STIMI) Banjarmasin

The purpose of this study was to analysis the effect of food quality and perceived value on consumer satisfaction in the restaurant industry. The sample used in this research was 98 respondents and data collection methods using a questionnaire. The method used in this study is the use the type of probability sampling includes in the simple random sampling. The analysis technique using validity test, reliability test, multiple linear regression analysis, including test coefficient of determination, multiple correlation coefficient, and simultaneous test (F test).The results of the test coefficient of determination seen from value (Adjusted R2) of 0,473 can be interpreted that the effect of Food Quality and Perceived Value on consumer satisfaction is 4,73%. The remaining 52,7% is influenced by other factors not explained in this study. Based on the multiple correlation coefficient test seen from the R value of 0.696, it shows that there is a strong relationship between food quality and perceived value with customer satisfaction. Based on the F test the probability value sig. 0,000 <0,05, which means that together Food Quality (X1) and Perceived Value (X2) significantly influence customer satisfaction (Y).

Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Suciati, Famela Sophya; Danial, R. Deni Muhammad; Ramdan, Asep Muhamad
Ekuitas: Jurnal Pendidikan Ekonomi Vol 8, No 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.

Pengembangan Sumber Daya Manusia (SDM) terhadap Tingkat Etos Kerja Karyawan pada Hotel Santika Sukabumi Yosepa, Hendita; Samsudin, Acep; Ramdan, Asep Muhamad
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

Banking health is very important to be maintained because banks play an important role in society, especially as increasing the country's economic growth. This study aims to examine the effect of risk-based bank rating on financial distress. The risk-based bank rating ratio consists of risk profiles proxied by NPL and LDR, good corporate governance proxied by the size of the board directors and independent commissioners, earnings proxied by ROA, ROE, BOPO, and NIM, and capital proxied by CAR. The yardstick used in this research is the bankometer model. The research year is 6 years from 2013-2018. The population was all non-foreign exchange banks, amounting to 30. The sample was determined using purposive sampling, find 20 non-foreign exchange with data analysis techniques using logistic regression. Research data using SPSS 25. The results of the study found the influence of LDR, size of the board directors, NIM, and CAR. LDR ratio has a significant negative effect, board size has a significant positive effect, NIM has a significant negative effect, and CAR has a significant negative effect on financial distress. This because the fourth variable had an important thing on liquidity, independent oversight, interest income, and capital adequacy. Whereas NPL, independent commissioners, ROA, ROE, and BOPO do not affect financial distress. This because the value of each variable already appropriate with Bank Indonesia determination and it summed up that Non-Foreign Exchange Bank already apply it well. This shows that risk-based bank ratings can be a parameter of bank health.

Peran Produk Wisata dan Citra Destinasi terhadap Keputusan Berkunjung Wisatawan Safitri, Indri; Ramdan, Asep M.; Sunarya, Erry
Jurnal Ilmu Manajemen Vol 8, No 3 (2020)
Publisher : UNESA In Collaboration With APSMBI (Aliansi Program Studi dan Bisnis Indonesia)

The purpose of this study is to determine the role of tourism products and destination image of tourists visiting decision. The method in this study uses a type of probability sampling, including simple random sampling with a sample of 200 respondents. The analysis technique used is multiple linier regression analysis, coefficient of determination, simultaneous model testing (F test), and partial hypothesis testing (T test). T test result shower that tourism products had a positive and significant effect on visiting decisions, destination image had a positive and significant effect on visiting decisions.The F test results the probability value sig. 0,000 < 0,05 which means that the F test can be accepted and shows the influence simultaneously. Based on the results of the coefficient of determination test obtained a value of 0,596 can be interpreted that the influence of tourism products and destination image on the decision of visiting that is equal to 59,6%, the remaining 40,4 % is influenced by other factors not explained this study. Â

Peran Kesadaran Halal dan Efektivitas Iklan Youtube Terhadap Minat Pembelian Kosmetik Sariayu Santika, Elvira Dewi; Ramdan, Asep Muhamad; Danial, Deni Muhammad
Ekuitas: Jurnal Pendidikan Ekonomi Vol 9, No 1 (2021)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v9i1.30638

This study aims to determine the effect of halal awareness and advertising effectiveness on purchase intention. The data analysis technique used is multiple linear regression analysis and non-prbability sampling techniques. Data collection was done by distributing questionnaires using google form to 103 respondents in Sukabumi and data process using IBM SPSS software version 24. The simultaneously and partially halal awareness and advertising effectiveness on purchase intentions had a significant and positive effect on purchase intentions. The results of the F test, namely the value of Fcount 75,727 > 3,08 shows that Fcount is greater than Ftable and the results of the correlation in this study have a very strong value, namely 0,776 it can show that from each variable there is an influence between the halal awareness variable and the effectiveness of advertising on buying interest. The results of the t-test, which is 6.908 > 1.983, show that Tcount is greater than Ttable, so it can be concluded that the halal awareness and advertising effectiveness variables have a significant influence on buying interest.

Peran Dukungan Sosial dan Job Insecurity Terhadap Peningkatan Kinerja Karyawan Hotel di Tengah Pandemi Covid-19 Azizah, Shella Farhatul; Samsudin, Acep; Ramdan, Asep Muhamad
Jurnal Ilmiah Sumber Daya Manusia Vol 5, No 1 (2021): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v5i1.13149

Kinerja karyawan di masa pandemi Covid-19 menarik perhatian peneliti untuk mengkaji bidang ini. Hal ini dikarenakan maraknya perbincangan mengenai pandemi Covid-19 di dua tahun terakhir. Tujuan pada penelitian ini adalah untuk mengetahui pengaruh dukungan sosial dan job insecurity terhadap kinerja karyawan hotel. Metode yang digunakan adalah metode deskriptif dan asosiatif dengan pendekatan kuantitatif. Subjek penelitiannya adalah karyawan Hotel X Sukabumi. Teknik sampling yang digunakan adalah teknik sampling jenuh dengan sampel sebanyak 75 responden. Pengumpulan data menggunakan wawancara, kuesioner, observasi, dokumentasi dan studi kepustakaan. Analisis data menggunakan analisis koefisien korelasi, analisis koefisien determinasi, analisis regresi linear berganda, uji model penelitian dan uji hipotesis penelitian. Hasil penelitian menunjukkan nilai t hitung untuk variabel dukungan sosial terhadap kinerja karyawan adalah 3,158 > 1,99 dan nilai signifikan 0,002 < 0,05 disimpulkan bahwa dukungan sosial memiliki pengaruh yang signifikan terhadap kinerja karyawan. Nilai t hitung untuk variabel job insecurity terhadap kinerja karyawan adalah 2,750 > 1,99 dan nilai signifikansi 0,008 < 0,05 disimpulkan bahwa job insecurity memiliki pengaruh yang signifikan terhadap kinerja karyawan.

Analisis Word Of Mouth Dan Brad Image Terhadap Keputusan Pembelian Smartphone Di Kota Sukabumi Seira Aryatilandi; Asep Muhammad Ramdan; Erry Sunarya
JMD : Jurnal Riset Manajemen & Bisnis Dewantara Vol 3 No 1 (2020): Januari (2020) - Juni (2020)
Publisher : STIE PGRI Dewantara Jombang

Abstract The purpose of this study is to measure how much influence word of mouth and brand image have on purchasing decisions. The variables used in this study are word of mouth,, brand image, and purchasing decisions. The method used in this research is to use probability sampling by distributing questionnaires as many as 150 respondents to consumers who use Iphone smatphone in Sukabumi City. Data analysis technique used is multiple linear regression where in this method the method of partial effect and simultaneous influence is used. The results obtained show that there is no positive and significant influence between word of mouth on purchasing decisions. And there is a positive and significant influence between brand image on purchasing decisions.

Pemberdayaan Wirausahawan Masyarakat Tuna Karya di Desa Wisata Hanjeli Waluran Mandiri Leonita Siwiyanti; Asep Muhamad Ramdan
Dedication : Jurnal Pengabdian Masyarakat Vol 4 No 2 (2020)
Publisher : LPPM IKIP Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31537/dedication.v4i2.357

Pengangguran merupakan permasalahan yang masih belum dapat diatasi sampai saat ini di Indonesia. Berbagai Upaya untuk mengatasi permasalahan ini sudah ditempuh oleh pemerintah yang salah satunya membuka Lapangan Pekerjaan baru. KKN Kewirausahaan merupakan salah satu varian KKN yang diselenggarakan oleh LPPM Universitas Muhammadiyah Sukabumi. Program yang dilaksanakan di Desa Waluran Mandiri yaitu kewirausahaan dengn memberdayakan masyarakat tuna karya guna mengenmbangkan usaha Edu Wisata Hanjeli. Tujuan program pengabdian pada masyarakat ini adalah untuk menjawab permasalahan dan memberdayakan potensi yang ada di desa Waluran Mandiri, yaitu; melaksanakan pemetaan potensi yang mendukung produk pariwisata, menumbuhkan minat serta keterampilan berwirausaha masyarakat tuna karya dan menginisiasi Usaha Rintisan Masyarakat Tuna Karya (URIMASTU). Kegiatan yang dilaksanakan pada pengabdian masyarakat dengan melibatkan mahasiswa KKN adalah 1) melaksanakan Kegiatan Pendataan dan Pemetaan Potensi Desa; 2) melaksanakan Sosialisasi Program KKN dan FGD; 3) membentuk kelompok kerja usaha dan pelatihan Kewirausahaan; dan 4) merintis usaha Edu Wisata Hanjeli. Berdasarkan hasil dari kegiatan pengabdian pada masyarakat maka melalui program usaha Edu Wisata Hanjeli yang mengembangkan keahlian para warga masyarakat dengan mengelola sumber daya alam yang sangat berpotensi untuk mensejahterakan warganya.

ANALISIS KARAKTERISTIK FOLLOWERS DAN KONTEN IKLAN DALAM MENGUKUR EFEKTIVITAS INSTAGRAM STORIES ADVERTISEMENT PADA PRODUK KOSMETIK WARDAH Vira Juliaristanti; Asep Muhamad Ramdan; Dicky Jhoansyah
Syntax Idea Vol 2 No 8` (2020): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v2i8`.502

Penelitian ini bertujuan untuk menjelaskan dan menggambarkan apakah terdapat pengaruh karakteristik followers dan konten iklan terhadap efektivitas instagram stories advertisement. Penelitian ini menggunakan metode kuantitatif, dengan pendekatan deskriptif asosiatif. Teknik pemilihan sampel pada penelitian ini menggunakan teknik non probability sampling, yakni Purposive Sampling dimana peneliti hanya mengambil sampel yang menjadi kriteria dalam penelitian ini. Teknik pengumpulan data pada penelitian ini yaitu dengan melakukan penyebaran kuesioner online kepada 200 responden. Penelitian ini dilakukan pada akun media sosial instagram produk kosmetik wardah dengan id @wardahbeauty. Teori pemasaran digital merupakan teori utama yang digunakan dalam penelitian ini, dimana menurut teori ini pemasaran digital akan memberikan peluang bagi para pemasar untuk mempromosikan barang atau jasa melalui konten iklan dengan layanan yang cepat dan interaksi pemasaran yang lebih interaktif, real time, dan efektif. Teknik analisis yang digunakan pada penelitian ini adalah analisis regresi linear berganda. Berdasarkan hasil penelitian dapat disimpulkan bahwa hasil pengujian hipotesis memperlihatkan variabel karakteristik followers berpengaruh signifikan terhadap variabel efektivitas iklan dan variabel konten iklan berpengaruh signifikan terhadap variabel efektivitas iklan. Adapun hasil pengukuran efektivitas iklan dengan menggunakan AISAS model berada pada rentang skala efektif.

Co-Authors Abdul Azis Haiqal Acep Samsudin Ackbar Pirdaus Adinda Indriana Adistia Afra Maulia Ai Nurhalimah Aisha, Salsabil aljaidi, salha said Alwi Noer Muhamad Andini Widya Yasa Anggry Tri Hernizar anisa nurfitriani Anita Yuliana Antariksa, Nabiel Salim Apriliani Sya’diah Asriyanik . Astriani Puji Lestari Aulia Agustian Ayi Muhyidin Azizah, Shella Farhatul Clara Candra Komala Cut Ani Rohana Danial, Deni Muhammad Dara Balinda Utami Nur Islam Deni Muhammad Danial Dicky Jhoansyah Dina Apriani Elah Elah Elvira Dewi Santika Ema Hilma Meilani Eneng Susan Erik Candra Pertala Erry Sunarya Evrida hayati Fahmi Hidayahtullah Faizal Mulia Z Faizal Mulia Z Fajar Riza Ul Haq, Fajar Riza Famela Sophya Suciati Fany Mutia Rizki Farijah, Alni Nuraeni Farijah, Alni Nuraeni Fasmala, Aji Heryana Fauzi, Hamdi Waslan Febriyan Subagya Fendira lutfianisa Feny Aldiana Fuji Siti Nurfitrah Gladis Sarah Aurelia Halimatul Fitriah Hana Qurota A'yun Handawani, Aprilia Salsiah Hanifah, Bunga Haq, Qubaila Nurul Hasan Wirayuda Hendita Yosepa Herwanto, Bayu Marga Nurmaulana Hidayah, Annisa Nur Ibnu Agung Permana Ike Rachmawati Ilfam Yaksi Ilham Budiman Indri Safitri Indri Safitri, Indri Intan Firmantiny Yulia Jasmine Balqist Juliaristanti, Vira Kambali, Laraswati Karin Maulia Sulaeman Koernia, Zahra Zakiyyah Kokom Komariah Kokom Komariah Komala, Clara Candra Leonita Siwiyanti Lestari, Nurila Ayu Lia Amelia Lienry Salsia Putri Suryadi lisa pebrila Lisda Lisda Lisnawati Lisnawati Lisnawati M. Arief Ramdhany Maria Ulpah Marsya Ma’ruvinna El-Mekka Rostianto Maulani, Almah Mella Azhar Nisrina Meysha Alyani Vinasti Mita Tri Utami Mochammad Maulana Hasan Jaelani Muchammad Alfan Purnama Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Nandy Gumilang M Nashif Fauzan Abdillah Natasya, Ayudiya Nor Norisanti Novy Anggraini Nur Ajeng Setia Wiguna Nuraeni, Ranti Nurfatimah, Nyimas Nurhalimah, Sifa Nurhamidah, Nadiza Septiyani Nuri Firdayanti Nurinda Rahmawati Nurmala, Resa Nurmillah, Risma Permadi, Intan Kamil Dwi Prilla Waristina Gunarto Purwaningsih, Fitriana Ayu Putri Hawa Alkatiri R Deni Muhammad Danial Rahmadhani, Aqiela Rahmah Ummi Ramdani, Nugi M. Rani Santika Rayhan Ar Rasyid Reni Uniana Reny Sukmawani Resa Nurmala Resha Afrilla Respi Saputri Restu, Wulan Fuji Reza Aditya Nurmada Ria Ulvia Erza Riana Afriansyah Ridha Kholidah Rihan Rahmawati Rijaldi, Sya'rony Muhammad Rosanti Rosanti Salia Zahra Maulida Salma Tamsyiatissanusiyah Salsabil Aisha Sami Raras Sandra Dwi Pratiwi Sansan Nurhasanah Santika, Elvira Dewi Santika, Rani Saputri, Respi Seira Aryatilandi Selfia Ratna Kasih Selfia Ratna Kasih selvi rahmawati Septiani, Fanysa Siska Oktavia Sita Nurwahidah Siti Nuraminah Siti Nurlela Sari Sonia Firdaus Sopyan Saori Sopyan Sauri Sri Fitri Widianingsih Sri Nuranti Sri Tania Nurhasanah Suandi, Zeri Fratama Suciati, Famela Sophya Sulaeman, Karin Maulia Sunarya, Erry Surahman, Zakilla Stephania Syawaliyah, Nisrina Tarisa Nur Fadilah Tegar Maulidi Putra Tetty Sufianty Zafar Tuti Mulyani Ulfah Siti Lathiifah Ummi, Rahmah Utami Qaulan Tsaqila Vira Juliaristanti Wenny Amelina Wulan Fuji Restu Wulan Puspitasari Wulansari, Febi Yeni Nur Apriliyani Yosepa, Hendita Zafar, Tetty Sufianty

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