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Darwadi MS
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja, Sumatera Selatan, Indonesia
Economics, Econometrics & Finance Education

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PEMBENTUKAN CITRA POSITIF PERUSAHAAN MELALUI CYBER PUBLIC RELATIONS Darwadi MS
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.08.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (548.588 KB) | DOI: 10.24843/EEB.2019.v08.i08.p04

Abstract

In this research, it was carried out to fulfill the objectives, namely to explain, explain, and discuss the new variants of public relations, namely cyberspace public relations or e-PR, as well as the sustainability of functions and performance assistance related to the development of positive images as opportunities to be discussed. Relationship between cyberspace is success. Things that cannot be solved physically by conventional public relations can be done by applying cyber community relations, and vice versa. In other words public relations and cyber public relations are interrelated and complementary in order to achieve public relations goals to advance the company or its shade organization.
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