Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal E-Jurnal Ekonomi dan Bisnis Universitas Udayana
I Kadek Bramantya Abdy Pangestu
Fakultas Ekonomi dan Bisnis Universitas Udayana, Bali, Indonesia
Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERAN EMOSI POSITIF MEMEDIASI PENGARUH FASHION INVOLVEMENT DAN HEDONIC CONSUMPTION TENDENCY TERHADAP IMPULSE BUYING I Kadek Bramantya Abdy Pangestu; I Wayan Santika
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.03.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (903.23 KB) | DOI: 10.24843/EEB.2019.v08.i03.p04

Abstract

This study aims to determine the role of positive emotions mediating the influence of fashion involvement and hedonic consumption tendency on impulse buying. The sample measurements amounted to 105 respondents. Data collection is done by distributing questionnaires directly to customers of the Beachwalk Mall Bali fashion products. The analysis technique used is path analysis (path analysis) and sobel test. The test results show that there is a positive and significant influence between fashion involvement and hedonic consumption tendency towards positive emotions, a positive and significant influence between fashion involvement, hedonic consumption tendency and positive emotions on impulse buying. Positive emotions can act as a significant mediating variable between the influence of fashion involvement and hedonic consumption tendency towards impulse buying. These results mean that the higher fashion involvement and hedonic consumption tendency will be able to increase high positive emotions too, so that it can encourage impulse buying for customers of Beachwalk Mall Bali fashion products.
Co-Authors I Wayan Santika