Articles
<![CDATA[The development of Web Based Expert System of Citrus Pests and Disease Consultation Using Bayesian Network Method. ]]>
<![CDATA[Santika, I Wayan]]>
<![CDATA[ KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol 1, No 4 (2012) ]]>
Publisher : <![CDATA[Universitas Pendidikan Ganesha ]]>
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DOI: 10.23887/karmapati.v1i4.19572
<![CDATA[Citrus is a plant that is widely available in the highlands. Many types of citruspests and plant diseases will lead to the farmers need the right knowledge andinformation to save energy and make effective against diseases and pests that attackcitrus crops. Due to lack of information and agricultural experts orange then the solutionis an expert system that is able to provide information and solutions to farmers.The expert system of citrus pests, disease consultation are using bayesianmethods and web-based network, so that information can be easily obtained by thefarmers. Data were obtained from the experts in the field of agricultural lime and storedin the knowledge base. This knowledge base would be processed and counted usingbayesian methods for the network concluded as posibility of how big of a pest anddisease would occurs. The purpose of this research were (1) Designing Expert SystemConsultation Citrus Pest and Disease Using Bayesian Network Web-Based Methods. (2)Implementing Expert System Consultation Citrus Pest and Disease Using BayesianNetwork-Based Methods of test results Web. Based on expert consultation system ofcitrus pests and diseases using the web-based bayesian network could make the processof consultation and able to provide information to visitors.]]>
<![CDATA[Peran Mediasi E-Satisfaction Pada Pengaruh E-Service Quality Terhadap E-Loyalty Situs Online Travel Di Bali ]]>
<![CDATA[I Wayan Santika]]>;
<![CDATA[Komang Agus Satria Pramudana]]>
<![CDATA[ INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018 ]]>
Publisher : <![CDATA[Forum Inovasi Bisnis dan Manajemen ]]>
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DOI: 10.31842/jurnal-inobis.v1i3.35
<![CDATA[Penelitian ini dilatarbelakangi oleh mudahnya konsumen dalam bisnis online untuk melakukan peralihan (switching) dari suatu situs online ke situs lainnya serta mudahnya konsumen dalam melakukan komparasi pembelian suatu produk yang sama antar situs online yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui peran e-satisfaction dalam memediasi hubungan e-service quality dengan e-loyalty pada pengguna situs e-commerce pemesanan tiket dan kamar hotel (situs online travel) di Bali. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data dikumpulkan dari 100 responden yang memenuhi kriteria pernah melakukan transaksi online pada situs online travel minimal dua kali. Metode analisis yang digunakan adalah analisis jalur dan uji sobel untuk menguji signifikansi peran e-satisfaction dalam memediasi hubungan eservice quality dengan e-loyalty. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty; e-service quality berpengaruh positif dan signifikan terhadap e-loyalty; dan e-satisfaction secara signifikan mampu memediasi pengaruh e-service quality terhadap e-loyalty.]]>
<![CDATA[Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Purchase Intention Melalui Brand Image : Studi pada Pengguna Lazada di Kota Denpasar ]]>
<![CDATA[Novia Indah Dewanti]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata ]]>
Publisher : <![CDATA[Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia ]]>
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DOI: 10.56910/gemawisata.v20i3.392
<![CDATA[The increasing competition in the marketplace has made Lazada one of the platforms that is falling behind compared to several competitors, particularly in terms of sales or purchase intention. Several factors contribute to this, including social media marketing, audience opinions and reviews, and Lazada's brand image. This study evaluates the influence of social media marketing and electronic word of mouth (E-WOM) on purchase intention through brand image. The aim of this research is to determine the impact of social media marketing and E-WOM on purchase intention, with brand image serving as a mediator. The study was conducted among Lazada marketplace users in Denpasar City, involving 160 respondents using purposive sampling. Data was collected through a questionnaire distributed via Google Forms. The collected data was analyzed using path analysis and Sobel test techniques. The findings indicate that all hypotheses are supported. Social media marketing positively and significantly influences brand image; E-WOM positively and significantly influences brand image; social media marketing positively and significantly impacts purchase intention; E-WOM positively and significantly impacts purchase intention; brand image positively and significantly influences purchase intention. Additionally, brand image positively and significantly mediates the effects of social media marketing and E-WOM on purchase intention. The theoretical implications of this study support consumer behavior theories and previous research. The practical implications suggest that Lazada's management should prioritize social media marketing, E-WOM, and brand image to enhance purchase intention.]]>
<![CDATA[Peranan Kepuasan Pelanggan Memediasi Pengaruh Persepsi Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Indosat Ooredoo ]]>
<![CDATA[I Putu Gede Darma Putra]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023 ]]>
Publisher : <![CDATA[CV. Ulil Albab Corp ]]>
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DOI: 10.56799/jim.v2i12.2457
<![CDATA[Perkembangan teknologi informasi dan komunikasi pada saat ini berjalan dengan pesat salah satunya yakni perkembangan penggunaan internet Kartu perdana Indosat Ooredoo. Tujuan penelitian ini adalah menguji dan menjelaskan peran kepuasan pelanggan dalam memediasi persepsi harga dan kualitas produk terhadap loyalitas pelanggan Indosat Ooredoo di Kota Denpasar. Teknik analisis data yang digunakan adalah SEM berbasis PLS dengan jumlah 140 responden. Hasil penelitian menyatakan bahwa persepsi harga berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas produk berpengaruh positif signifikan terhadap loyalitas pelanggan. Persepsi harga berpengaruh positif signifikan terhadap kepuasan pelanggan. Kualitas produk berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan mampu memediasi pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan. Hasil penelitian menyatakan bahwa seluruh hipotesis diterima. Implikasi dari penelitian ini adalah dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai persepsi harga, kualitas produk, kepuasan pelanggan, dan loyalitas pelanggan]]>
<![CDATA[The Effect of Online Promotion and E-WOM on Purchase Decisions of Tokopedia Consumers in Denpasar City: The Mediating Role of Brand Image ]]>
<![CDATA[Nicholas Gregory Wendy]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics ]]>
Publisher : <![CDATA[Institut Teknologi dan Bisnis (ITB) Semarang ]]>
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DOI: 10.54066/ijmre-itb.v3i2.3403
<![CDATA[This study aims to determine the influence of Online Promotion and Electronic Word of Mouth (E-WOM) on Consumer Purchase Decisions, with Brand Image as a mediating variable. The research was conducted in Denpasar City using a questionnaire for data collection. The population of the study consists of consumers who have previously used or shopped on Tokopedia, with a sample size of 100 respondents. The data analysis techniques used include Descriptive Statistical Analysis and Inferential Statistics (Path Analysis, Classical Assumption Test, Sobel Test, and VAF Test). The results show that Online Promotion has a positive and significant effect on Purchase Decisions, E-WOM has a positive and significant effect on Purchase Decisions, and Brand Image has a positive and significant effect on Purchase Decisions. Additionally, Brand Image positively and significantly mediates the effect of Online Promotion and E-WOM on Purchase Decisions.]]>
<![CDATA[Peran Digital Marketing Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran UMKM Busana Adat Bali ]]>
<![CDATA[Putu Intan Astarani]]>;
<![CDATA[I Wayan Santika]]>;
<![CDATA[I Gde Ketut Warmika]]>;
<![CDATA[Satria Pramudana]]>
<![CDATA[ Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE) ]]>
Publisher : <![CDATA[Universitas Veteran Bangun Nusantara ]]>
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DOI: 10.32585/jbfe.v6i1.6674
<![CDATA[MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in Tabanan Regency, Bali Province. Tabanan Regency, Bali Province. The population in this research were traders who sold Balinese traditional clothing products in Tabanan Regency, Bali Province. The sampling method used in this research is non-probability sampling with purposive sampling technique. sampling with purposive sampling technique. The number of samples determined in this research were 100 respondents. Data were collected through questionnaires and analysed using path analysis, classical assumption test, and sobel test. The results of this research indicate that digital marketing is a partial mediating variable of the influence between market orientation on the marketing performance of MSMEs of Balinese Traditional Clothing. This can be used for other MSME management to make policies in paying attention to or increasing market orientation so that it will increase digital marketing performance. increasing market orientation so that it will increase digital marketing, with increasing digital marketing it will improve marketing performance.]]>
<![CDATA[Analisis Implementasi Keberhasilan Sistem Informasi Manajemen Puskesmas (SIMPUS): Tinjauan Teoritis ]]>
<![CDATA[I Wayan Santika]]>;
<![CDATA[Dety Mulyanti]]>
<![CDATA[ Journal Clinical Pharmacy and Pharmaceutical Science Vol. 3 No. 1 (2024): April : Journal of Clinical Pharmacy and Pharmaceutical Science ]]>
Publisher : <![CDATA[Prodi D3 Farmasi Politeknik Katolik Mangunwijaya ]]>
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DOI: 10.61740/jcp2s.v2i1.21
<![CDATA[Puskesmas Management Information System (PMIS) as a modern technology that is very important in data processing procedures based on information technology and integrated with manual procedures and other procedures to produce timely and effective information to support management decision-making processes. The PMIS application is a form of innovation in the public sector that focuses on the health sector which can accommodate all activities of implementing health services at the Puskesmas whose implementation is always evaluated for the success of this modern application. The purpose of this theoretical review is to find out how PMIS is successfully implemented. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are vendor support, IT infrastructure and government regulation and support. It can be concluded that the Puskesmas is one of the first level of health services in an effort to provide health services. This service includes planning, implementing, evaluating, recording, and reporting as outlined in a comprehensive puskesmas management system. With the successful implementation of PMIS it is also necessary to carry out monitoring and evaluation.]]>
<![CDATA[The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City ]]>
<![CDATA[Maki, Gyshella Eunike]]>;
<![CDATA[Santika, I Wayan]]>
<![CDATA[ Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ministal.v4i3.15214
<![CDATA[This study aims to examine the role of customer satisfaction in mediating the effect of experiential marketing on repeat purchases among Domus Coffee consumers in Denpasar City. Using a quantitative associative approach, data were collected from 65 respondents through questionnaires and interviews with the coffee shop owner. The analysis was conducted using path analysis, Sobel test, and classical assumption tests with SPSS 26.0. The results show that experiential marketing has a positive and significant effect on repeat purchases and customer satisfaction, while customer satisfaction itself has a positive and significant impact on repeat purchases. Furthermore, customer satisfaction partially mediates the relationship between experiential marketing and repeat purchases, as indicated by a Variance Accounted For (VAF) value of 59.49%. These findings imply that creating memorable and positive experiences not only increases satisfaction but also strengthens consumer loyalty through repeat purchases. This research contributes to enriching the Theory of Planned Behavior (TPB) in the context of the coffee shop industry and provides practical insights for coffee shop managers to enhance competitive advantage by focusing on consumer experiences and satisfaction. ]]>
<![CDATA[Investigating the Mediating Role of Brand Trust and Brand Engagement in the Relationship Between Social Media Marketing and Repurchase Intention: A Case Study of Coffee Shop Nyeduh Kopi ]]>
<![CDATA[I Gede Bagus Dwijaya Dharmanatha]]>;
<![CDATA[I Gst Ayu Kt. Giantari]]>;
<![CDATA[Ni Nyoman Kerti Yasa]]>;
<![CDATA[I Putu Gde Sukaatmadja]]>;
<![CDATA[I Wayan Santika]]>
<![CDATA[ International Journal of Management, Accounting & Finance (KBIJMAF) Vol. 2 No. 4 (2025): October: International Journal of Management, Accounting & Finance (KBIJMAF) ]]>
Publisher : <![CDATA[LPPM STIE Kasih Bangsa ]]>
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DOI: 10.70142/kbijmaf.v2i4.336
<![CDATA[This study investigates the mediating roles of brand trust and brand engagement in the relationship between social media marketing (SMM) and repurchase intention, using Coffee Shop Nyeduh Kopi in Tabanan as a case study. Grounded in the Stimulus-Organism-Response (SOR) model, this research explores how SMM, as an external stimulus, influences brand trust and brand engagement to drive repeat purchases. A quantitative approach was employed, collecting data through an online survey from 170 consumers of Coffee Shop Nyeduh Kopi. Data analysis was conducted using SEM-PLS via SmartPLS 3.0. Results confirm that SMM positively and significantly influences repurchase intention, brand trust, and brand engagement. Furthermore, both brand trust and brand engagement directly and positively affect repurchase intention. Crucially, brand trust and brand engagement were found to partially mediate the relationship between SMM and repurchase intention. These findings highlight the importance of cultivating brand trust and engagement through SMM to foster customer loyalty and repeat purchases.]]>
<![CDATA[PERAN E-TRUST MEMEDIASI SOCIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA BUKALAPAK ]]>
<![CDATA[Krisana, Putu Rita Efata]]>;
<![CDATA[Santika, I Wayan]]>
<![CDATA[ Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024 (Special Issue) ]]>
Publisher : <![CDATA[LPPM Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/jrpp.v7i3.31076
<![CDATA[Penelitian ini dilatarbelakangi oleh keputusan pembelian pelanggan Bukalapak yang masih tertinggal dari pesaingnya dilihat dari segi GMV yang belum mampu menempati posisi tiga besar, serta penurunan jumlah rata-rata kunjungan pada kuartal II tahun 2023. Tujuan penelitian ini adalah untuk menjelaskan pengaruh social media marketing dan online customer review terhadap keputusan pembelian yang dimediasi oleh e-trust pada Bukalapak. Sampel penelitian ini adalah 120 orang pengguna Bukalapak. Metode pengumpulan data menggunakan instrumen berupa kuesioner. Teknik analisis data yang digunakan adalah analisis statistik deskriptif dan analisis statistik inferensial yang terdiri dari analisis jalur dan uji sobel. Hasil penelitian menunjukkan bahwa secara parsial, social media marketing dan online customer review berpengaruh secara positif dan signifikan terhadap e-trust dan keputusan pembelian. E-trust berpengaruh secara positif dan signifikan terhadap keputusan pembelian. E-trust mampu memediasi hubungan social media marketing dan online customer review terhadap keputusan pembelian. Implikasi dari penelitian ini ialah perlu diperhatikannya strategi social media marketing, online customer review yang ada, serta e-trust yang dimiliki pengguna jika ingin meningkatkan keputusan pembelian pada Bukalapak.]]>
