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All Journal KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) ISSN: 2252-9063 Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ners Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal Of Business, Finance, and Economics (JBFE) Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Edunity: Kajian Ilmu Sosial dan Pendidikan Gema Wisata Return : Study of Management, Economic and Bussines International Journal of Management Research and Economics Journal of Clinical Pharmacy and Pharmaceutical Science International Journal of Management, Accounting & Finance Ulil Albab
I Wayan Santika
Fakultas Ekonomi Dan Bisnis Universitas Udayana, Bali, Indonesia
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Social Sciences Other

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The development of Web Based Expert System of Citrus Pests and Disease Consultation Using Bayesian Network Method. Santika, I Wayan
KARMAPATI (Kumpulan Artikel Mahasiswa Pendidikan Teknik Informatika) Vol 1, No 4 (2012)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/karmapati.v1i4.19572

Abstract

Citrus is a plant that is widely available in the highlands. Many types of citruspests and plant diseases will lead to the farmers need the right knowledge andinformation to save energy and make effective against diseases and pests that attackcitrus crops. Due to lack of information and agricultural experts orange then the solutionis an expert system that is able to provide information and solutions to farmers.The expert system of citrus pests, disease consultation are using bayesianmethods and web-based network, so that information can be easily obtained by thefarmers. Data were obtained from the experts in the field of agricultural lime and storedin the knowledge base. This knowledge base would be processed and counted usingbayesian methods for the network concluded as posibility of how big of a pest anddisease would occurs. The purpose of this research were (1) Designing Expert SystemConsultation Citrus Pest and Disease Using Bayesian Network Web-Based Methods. (2)Implementing Expert System Consultation Citrus Pest and Disease Using BayesianNetwork-Based Methods of test results Web. Based on expert consultation system ofcitrus pests and diseases using the web-based bayesian network could make the processof consultation and able to provide information to visitors.
Peran Mediasi E-Satisfaction Pada Pengaruh E-Service Quality Terhadap E-Loyalty Situs Online Travel Di Bali I Wayan Santika; Komang Agus Satria Pramudana
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 1 No. 3 (2018): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2018
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.913 KB) | DOI: 10.31842/jurnal-inobis.v1i3.35

Abstract

Penelitian ini dilatarbelakangi oleh mudahnya konsumen dalam bisnis online untuk melakukan peralihan (switching) dari suatu situs online ke situs lainnya serta mudahnya konsumen dalam melakukan komparasi pembelian suatu produk yang sama antar situs online yang berbeda-beda. Penelitian ini bertujuan untuk mengetahui peran e-satisfaction dalam memediasi hubungan e-service quality dengan e-loyalty pada pengguna situs e-commerce pemesanan tiket dan kamar hotel (situs online travel) di Bali. Metode pengambilan sampel dalam penelitian ini adalah non probability sampling dengan teknik purposive sampling. Data dikumpulkan dari 100 responden yang memenuhi kriteria pernah melakukan transaksi online pada situs online travel minimal dua kali. Metode analisis yang digunakan adalah analisis jalur dan uji sobel untuk menguji signifikansi peran e-satisfaction dalam memediasi hubungan eservice quality dengan e-loyalty. Hasil penelitian menunjukkan bahwa e-service quality berpengaruh positif dan signifikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signifikan terhadap e-loyalty; e-service quality berpengaruh positif dan signifikan terhadap e-loyalty; dan e-satisfaction secara signifikan mampu memediasi pengaruh e-service quality terhadap e-loyalty.
Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Purchase Intention Melalui Brand Image : Studi pada Pengguna Lazada di Kota Denpasar Novia Indah Dewanti; I Wayan Santika
Gemawisata: Jurnal Ilmiah Pariwisata Vol. 20 No. 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/gemawisata.v20i3.392

Abstract

The increasing competition in the marketplace has made Lazada one of the platforms that is falling behind compared to several competitors, particularly in terms of sales or purchase intention. Several factors contribute to this, including social media marketing, audience opinions and reviews, and Lazada's brand image. This study evaluates the influence of social media marketing and electronic word of mouth (E-WOM) on purchase intention through brand image. The aim of this research is to determine the impact of social media marketing and E-WOM on purchase intention, with brand image serving as a mediator. The study was conducted among Lazada marketplace users in Denpasar City, involving 160 respondents using purposive sampling. Data was collected through a questionnaire distributed via Google Forms. The collected data was analyzed using path analysis and Sobel test techniques. The findings indicate that all hypotheses are supported. Social media marketing positively and significantly influences brand image; E-WOM positively and significantly influences brand image; social media marketing positively and significantly impacts purchase intention; E-WOM positively and significantly impacts purchase intention; brand image positively and significantly influences purchase intention. Additionally, brand image positively and significantly mediates the effects of social media marketing and E-WOM on purchase intention. The theoretical implications of this study support consumer behavior theories and previous research. The practical implications suggest that Lazada's management should prioritize social media marketing, E-WOM, and brand image to enhance purchase intention.
Peranan Kepuasan Pelanggan Memediasi Pengaruh Persepsi Harga dan Kualitas Produk terhadap Loyalitas Pelanggan Indosat Ooredoo I Putu Gede Darma Putra; I Wayan Santika
ULIL ALBAB : Jurnal Ilmiah Multidisiplin Vol. 2 No. 12: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jim.v2i12.2457

Abstract

Perkembangan teknologi informasi dan komunikasi pada saat ini berjalan dengan pesat salah satunya yakni perkembangan penggunaan internet Kartu perdana Indosat Ooredoo. Tujuan penelitian ini adalah menguji dan menjelaskan peran kepuasan pelanggan dalam memediasi persepsi harga dan kualitas produk terhadap loyalitas pelanggan Indosat Ooredoo di Kota Denpasar. Teknik analisis data yang digunakan adalah SEM berbasis PLS dengan jumlah 140 responden. Hasil penelitian menyatakan bahwa persepsi harga berpengaruh positif signifikan terhadap loyalitas pelanggan. Kualitas produk berpengaruh positif signifikan terhadap loyalitas pelanggan. Persepsi harga berpengaruh positif signifikan terhadap kepuasan pelanggan. Kualitas produk berpengaruh positif signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan mampu memediasi pengaruh persepsi harga dan kualitas produk terhadap loyalitas pelanggan. Hasil penelitian menyatakan bahwa seluruh hipotesis diterima. Implikasi dari penelitian ini adalah dapat menjadi salah satu acuan bagi peneliti lainnnya yang ingin meneliti mengenai persepsi harga, kualitas produk, kepuasan pelanggan, dan loyalitas pelanggan
The Effect of Online Promotion and E-WOM on Purchase Decisions of Tokopedia Consumers in Denpasar City: The Mediating Role of Brand Image Nicholas Gregory Wendy; I Wayan Santika
International Journal of Management Research and Economics Vol. 3 No. 2 (2025): May : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v3i2.3403

Abstract

This study aims to determine the influence of Online Promotion and Electronic Word of Mouth (E-WOM) on Consumer Purchase Decisions, with Brand Image as a mediating variable. The research was conducted in Denpasar City using a questionnaire for data collection. The population of the study consists of consumers who have previously used or shopped on Tokopedia, with a sample size of 100 respondents. The data analysis techniques used include Descriptive Statistical Analysis and Inferential Statistics (Path Analysis, Classical Assumption Test, Sobel Test, and VAF Test). The results show that Online Promotion has a positive and significant effect on Purchase Decisions, E-WOM has a positive and significant effect on Purchase Decisions, and Brand Image has a positive and significant effect on Purchase Decisions. Additionally, Brand Image positively and significantly mediates the effect of Online Promotion and E-WOM on Purchase Decisions.
Peran Digital Marketing Memediasi Pengaruh Orientasi Pasar terhadap Kinerja Pemasaran UMKM Busana Adat Bali Putu Intan Astarani; I Wayan Santika; I Gde Ketut Warmika; Satria Pramudana
Journal Of Business, Finance, and Economics (JBFE) Vol 6 No 1 (2025): Juni : Journal Of Business, Finance, and Economics (JBFE)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/jbfe.v6i1.6674

Abstract

MSMEs in Balinese traditional clothing are starting to develop rapidly, which can be seen from the growth of the Balinese traditional clothing business. This research aims to test and analyse the role of digital marketing mediates the impact of market orientation on marketing performance. This research was conducted in Tabanan Regency, Bali Province. Tabanan Regency, Bali Province. The population in this research were traders who sold Balinese traditional clothing products in Tabanan Regency, Bali Province. The sampling method used in this research is non-probability sampling with purposive sampling technique. sampling with purposive sampling technique. The number of samples determined in this research were 100 respondents. Data were collected through questionnaires and analysed using path analysis, classical assumption test, and sobel test. The results of this research indicate that digital marketing is a partial mediating variable of the influence between market orientation on the marketing performance of MSMEs of Balinese Traditional Clothing. This can be used for other MSME management to make policies in paying attention to or increasing market orientation so that it will increase digital marketing performance. increasing market orientation so that it will increase digital marketing, with increasing digital marketing it will improve marketing performance.
The Role of Brand Image in Mediating Celebrity Endorser Credibility and E-Wom on Repurchase Intention (Study on Avoskin Consumers in Denpasar) Uthami Febriati, I Gusti Ayu; Santika, I Wayan; Wardana, I Made; Seminari , Ni Ketut
Return : Study of Management, Economic and Bussines Vol. 4 No. 8 (2025): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v4i8.391

Abstract

The Theory of Planned Behavior (TPB) and the Stimulus-Organism-Response (SOR) model are theoretical frameworks that explain how external stimuli, such as celebrity endorser credibility and electronic word of mouth (E-WOM), are psychologically processed by individuals, ultimately leading to specific behavioral intentions. In the highly competitive skincare industry, Avoskin is ranked among the top five skincare brands but experienced a decline in sales in 2022, making the enhancement of consumers’ repurchase intentions a crucial focus for the company. This study aims to analyze the influence of celebrity endorser credibility and E-WOM on the repurchase intention of Avoskin products, with brand image as a mediating variable. The research was conducted among residents of Denpasar City who had previously purchased Avoskin products, using purposive sampling with a total of 150 respondents. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results indicate that both celebrity endorser credibility and E-WOM have a positive and significant effect on repurchase intention. Additionally, both variables positively and significantly influence brand image. Brand image, in turn, has a significant effect on repurchase intention and serves as a mediating variable in the relationship between celebrity endorser credibility and E-WOM with repurchase intention. The study suggests that companies should select credible public figures who align with the brand image and encourage positive online reviews. Moreover, companies are advised to highlight product advantages such as natural active ingredients, dermatological certification, and eco-friendly packaging. Consumer experience-based loyalty strategies should also be enhanced. Future research is encouraged to include additional variables, such as brand trust or consumer satisfaction, to further enrich the conceptual model.
Analisis Implementasi Keberhasilan Sistem Informasi Manajemen Puskesmas (SIMPUS): Tinjauan Teoritis I Wayan Santika; Dety Mulyanti
Journal Clinical Pharmacy and Pharmaceutical Science Vol. 3 No. 1 (2024): April : Journal of Clinical Pharmacy and Pharmaceutical Science
Publisher : Prodi D3 Farmasi Politeknik Katolik Mangunwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61740/jcp2s.v2i1.21

Abstract

Puskesmas Management Information System (PMIS) as a modern technology that is very important in data processing procedures based on information technology and integrated with manual procedures and other procedures to produce timely and effective information to support management decision-making processes. The PMIS application is a form of innovation in the public sector that focuses on the health sector which can accommodate all activities of implementing health services at the Puskesmas whose implementation is always evaluated for the success of this modern application. The purpose of this theoretical review is to find out how PMIS is successfully implemented. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review are vendor support, IT infrastructure and government regulation and support. It can be concluded that the Puskesmas is one of the first level of health services in an effort to provide health services. This service includes planning, implementing, evaluating, recording, and reporting as outlined in a comprehensive puskesmas management system. With the successful implementation of PMIS it is also necessary to carry out monitoring and evaluation.
The Role of Customer Satisfaction Mediates the Effect of Experiential Marketing on Repeat Purchase on Domus Coffee Consumers in Denpasar City Maki, Gyshella Eunike; Santika, I Wayan
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 3 (2025): August 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ministal.v4i3.15214

Abstract

This study aims to examine the role of customer satisfaction in mediating the effect of experiential marketing on repeat purchases among Domus Coffee consumers in Denpasar City. Using a quantitative associative approach, data were collected from 65 respondents through questionnaires and interviews with the coffee shop owner. The analysis was conducted using path analysis, Sobel test, and classical assumption tests with SPSS 26.0. The results show that experiential marketing has a positive and significant effect on repeat purchases and customer satisfaction, while customer satisfaction itself has a positive and significant impact on repeat purchases. Furthermore, customer satisfaction partially mediates the relationship between experiential marketing and repeat purchases, as indicated by a Variance Accounted For (VAF) value of 59.49%. These findings imply that creating memorable and positive experiences not only increases satisfaction but also strengthens consumer loyalty through repeat purchases. This research contributes to enriching the Theory of Planned Behavior (TPB) in the context of the coffee shop industry and provides practical insights for coffee shop managers to enhance competitive advantage by focusing on consumer experiences and satisfaction.  
Pengaruh Kualitas Layanan Dan Inovasi Layana Kesehatan Terhadap Kepuasan Pasien Dan Berimplikasi Kepada Loyalitas (Studi Di Puskesmas Bontang Utara 1) Santika, I Wayan; Zulfikar, Taufik; Rahmiyati, Ayu Laili
Jurnal Ners Vol. 9 No. 4 (2025): OKTOBER 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i4.50350

Abstract

Persaingan dalam industri pelayanan kesehatan menuntut rumah sakit untuk terus berinovasi dan meningkatkan mutu layanan agar dapat memenuhi kebutuhan serta harapan pasien. Dua faktor utama yang diyakini memengaruhi keberhasilan rumah sakit dalam mempertahankan pasien adalah kualitas layanan dan inovasi layanan kesehatan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan inovasi layanan kesehatan terhadap kepuasan pasien, serta implikasinya terhadap loyalitas pasien. Penelitian menggunakan pendekatan kuantitatif dengan desain explanatory research. Sampel penelitian berjumlah 99 responden pasien rawat jalan yang dipilih dengan teknik accidental sampling. Hasil penelitian menunjukkan bahwa Kualitas Layanan berpengaruh positif namun tidak signifikan terhadap Kepuasan Pasien (p-value = 0,141; t hitung = 1,487), sedangkan Inovasi Layanan Kesehatan berpengaruh positif dan signifikan terhadap Kepuasan Pasien (p-value = 0,029; t hitung = 2,216). Lebih lanjut, Kepuasan Pasien berpengaruh positif dan signifikan terhadap Loyalitas Pasien (p-value = 0,000; t hitung = 3,581). Kualitas Layanan tidak berpengaruh signifikan terhadap loyalitas pasien secara langsung (p-value = 0,093), sedangkan Inovasi Layanan Kesehatan berpengaruh signifikan (p-value = 0,014). Analisis mediasi menunjukkan bahwa kepuasan pasien berperan sebagai variabel intervening yang memperkuat hubungan kualitas layanan dan inovasi dengan loyalitas pasien. Nilai R² sebesar 0,368 untuk kepuasan pasien dan 0,531 untuk loyalitas pasien menunjukkan kontribusi model tergolong moderat hingga kuat. Kesimpulannya, loyalitas pasien dapat ditingkatkan melalui kepuasan yang dibentuk oleh kombinasi kualitas layanan dan inovasi. Rumah sakit perlu memperkuat inovasi berbasis teknologi digital, meningkatkan empati tenaga kesehatan, serta memperbaiki komunikasi interpersonal agar kepuasan dan loyalitas pasien terbangun secara berkelanjutan. Kata kunci: Kualitas Layanan, Inovasi Layanan Kesehatan, Kepuasan Pasien, Loyalitas Pasien
Co-Authors Agung Wulan Prabandari Agus Satria Pramudana Alit Suryani Ayu Laili Rahmiyati Bagas Dwi Arissaputra Bachtiar Bahy Reazizu Bayu Rahanatha Cokorda Gde Cahaya Putra Trisnu Daniel I Nyoman Renatha Cardia Dety Mulyanti Diah Arika Dzara Ivoni Erri Nugraha Deri Febri Rusadi Gusti Agung Narendra Iswara I Gede Bagus Dwijaya Dharmanatha I Gst Ayu Kt Giantari I Gst Ayu Kt. Giantari I Gusti Ayu Ketut Giantari I Kadek Adjus Surya Dharma I Kadek Bramantya Abdy Pangestu I Ketut Alex Mahardika I Komang Vikky Aditya Karuniawan I Made Ari Santikayasa I Made Rendy Wicaksana I Made Wardana I Putu Agus Purnama Adi Putra I Putu Agus Wenta Pharamadita I Putu Agus Wenta Pharamadita I Putu Gde Sukaatmadja I Putu Gede Darma Putra I Putu Wira Murti I Putu Yogi Arta Wiguna I Wayan Hendrayana Ida Bagus Gede Ari Suyoga Ida Bagus Rai Keniten Adnyana Indrayana, Kadek Budi Kadek Budiharta Ketut Wahyu Tamaja Ketut Warmika, I Gede Komang Agus Satria Pramudana Krisana, Putu Rita Efata Kt Irma Saraswatiwulandari Made Andi Kusuma Made Santika Putra Maki, Gyshella Eunike Mila Mila Muduartha Bella Fransisca Ni Komang Lestya Sari Ni Luh Gede Kintan Pratiwi Ni Made Arie Ismayanti Ni Nyoman Kerti Yasa Ni Nyoman Rsi Respati Nicholas Gregory Wendy Novia Indah Dewanti Putu Devi Sandra Dewi Putu Diah Saraswati Putu Intan Astarani Rasyid Ahmad Yoher Rizky Aditya Maharany Satria Pramudana Seminari , Ni Ketut Taufik Zulfikar Uthami Febriati, I Gusti Ayu Wayan Dede Arya Pramanaputra