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Ni Putu Dessy Ari Apriliani
Universitas Udayana
Decision Sciences, Operations Research & Management

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PENGARUH SUASANA TOKO DAN LOKASI TERHADAP NIAT BELI ULANG KONSUMEN DI MINIMARKET SEKAWAN TABANAN Ni Putu Dessy Ari Apriliani; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 4 No 2 (2015)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

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Abstract

The purpose of this study is to examine and analyze the effect of (1) store atmosphere to the consumer re-purchase intention, (2) location of the consumer re-purchase intention in Minimarket Sekawan Tabanan. The number of samples taken were 112 respondents using purposive sampling technique. Data analysis technique used is multiple linear regression analysis. Results showed that atmosphere of departure and the location has a significant influence on consumer purchase intentions Minimarket Sekawan. As well as the atmosphere of the store and the location of a significant effect on purchase intentions re simultaneously.
Co-Authors I Gusti Ayu Ketut Giantari