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All Journal Buletin Udayana Mengabdi Buletin Studi Ekonomi Jurnal Ekonomi Kuantitatif Terapan MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN E-Jurnal Ekonomi dan Bisnis Universitas Udayana E-Jurnal Manajemen Universitas Udayana Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Journal of Management Analytical and Solution International Journal of Applied Business and International Management INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Udayani, Ni Putu Anggun; Wardana, Made; Giantari, IG.A.K.
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.593 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol 10 No 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB)

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; Henny Rahyuda; I.G.A Ketut Giantari
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.9 KB) | DOI: 10.21776/ub.apmba.2014.003.01.2

Abstract

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.
PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Ni Putu Anggun Udayani; Made Wardana; IG.A.K. Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.715 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB) | DOI: 10.36733/juima.v10i1.1072

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
Effect of Learning Orientation on Innovation: A Mediating Role of Knowledge Competence Ni Made Wahyuni; I Gusti Ayu Ketut Giantari
Jurnal Ekonomi & Bisnis JAGADITHA Vol. 6 No. 2 (2019)
Publisher : Magister Manajemen, Program Pascasarjana, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (870.674 KB) | DOI: 10.22225/jj.6.2.1296.92-98

Abstract

The purpose of this research was to investigate the effect of learning orientation on innovation, and knowledge competence as a mediator between learning orientation and innovation. The research collected data from 70 managers of manufacturing SMEs in Bali Province responded to the research questionnaires, and then the data were analyzed by using structural equation modeling with the partial least square approach. The results of this research show a significant and direct effect of learning orientation on innovation, learning orientation on knowledge competence, and knowledge competence on innovation. Furthermore, the results of the research show an indirect influence between learning orientation and innovation, which is mediated by knowledge competence. The findings of this research empirically show that learning orientation has a positive effect on knowledge competence, and knowledge competence has an important mediating effect to be managed to explain the mechanism by which learning orientation encourages innovation. Based on the research result, therefore, it can be concluded that this research offers empirical evidence about the relationship of learning orientation, knowledge competence and innovation. This research makes a theoretical contribution to the clarification that high learning orientation levels can increase innovation capacity. An important finding of this research is the role of learning orientation to increase innovation through the mediation of knowledge competence.
PELATIHAN DAN PENDAMPINGAN TENTANG AUDIT PEMASARAN PADA KOPERASI SIDI DESA SANUR I.G.A.K. Giantari; N.N.K. Yasa; I.B.K. Surya; N.W. Ekawati; I.P.G. Sukaatmadja; A.A.S. Kartika Dewi
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.283 KB)

Abstract

Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kinerja pemasaran di Koperasi Sidi Desa Sanur. Luaran dari pengabdian ini berupa 1) model, 2) artikel yang dimuat dalam jurnal nasional ber ISSN yaitu Udayana Mengabdi dan 3) makalah yang disampaikan dalam pertemuan Nasional.
PENYULUHAN MANAJEMEN BAGI PENGUSAHA KECIL DI PESISIR PANTAI SANUR I. G. A. K. Giantari; N.N Kerti Yasa; H. Rahyuda; N.W Ekawati; I.P.G. Sukaatmadja; M.K Sri Budhi
Buletin Udayana Mengabdi Vol 15 No 3 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.303 KB)

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pemahaman tentang kualitas layanan,kualitas produk, cara penetapan harga, cara melakukan komunikasi dan pengelolaan keuangan secaraprofesional kepada para pengusaha kecil yang ada di Pantai Sanur. Metode kegiatan pengabdianmasyarakat ini menggunakan metode penyuluhan yaitu mendatangi satu persatu peserta pengabdian,praktek, diskusi dan tanya jawab. Metode penyuluhan digunakan untuk menyampaikan pengetahuan secaraumum tentang kualitas layanan dan laporan keuangan perusahaan yang sederhana kepada peserta. Praktekdigunakan untuk memberikan keterampilan langsung mengenai pembuatan laporan neraca dan rugi laba yangsederhana sehingga mereka faham dan dapat mengaplikasikan dalam kegiatan usahanya. Tanya jawab digunakanuntuk melengkapi hal-hal yang belum terakomodasi oleh kedua metode di atas. Penyuluhan ini diikuti oleh parapengusaha yang terdapat di Pantai Sanur sebagai subyek sasaran.Hasil penyuluhan menunjukkan bahwa kegiatan ini cukup berhasil dilakukan hal ini dapat dilihat dari: (1) pesertayang berpartisipasi sesuai dengan target yaitu 100 persen (16 dari 16 orang pengusaha bersedia diberikanpenyuluhan) (2) hasil penyuluhan dinyatakan sangat baik sesuai dengan kuesioner yang diisi oleh peserta, (3)Peserta sangat antusias mengikuti penyuluhan yang dilihat dari keseriusan mengikuti penyuluhan, banyakpertanyaan yang diajukan.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN DAN DAMPAKNYA TERHADAP KOMUNIKASI WORD OF MOUTH Putu Mertayasa; I Gusti Ayu Ketut Giantari
Buletin Studi Ekonomi VOL.25.NO.1.FEBRUARI 2020
Publisher : Buletin Studi Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (858.544 KB) | DOI: 10.24843/BSE.2020.v25.i01.p01

Abstract

The purpose of this study was to explain the effect of product quality and brand image on IndiHome customer satisfaction in Denpasar City, and to explain the effect of product quality, brand image and customer satisfaction on IndiHome customers' word of mouth communication in Denpasar City. The population in this study were all IndiHome customers in Denpasar City. The sampling technique used is purposive sampling method. The number of samples used in this study were 100 respondents. The data analysis technique used in this study is path analysis. The results showed that product quality and brand image had a positive and significant effect on IndiHome customer satisfaction in Denpasar City, and product quality, brand image and customer satisfaction had a positive and significant effect on IndiHome customers' word of mouth communication in Denpasar City.
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ayu Stia Rini Azyyati Umi Hariyanti Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Ngurah Jaya Agung Widagda I Ketut Rahyuda I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Sathya Paramananda Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Mahayanti Fitriandari Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Srianggareni Ni Made Vera Pramesti Ni Made Wahyuni Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung Yulia Elsa Kartika