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All Journal Buletin Udayana Mengabdi MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi dan Bisnis Jagaditha Jurnal Ilmu Sosial dan Humaniora JDM (Jurnal Dinamika Manajemen) JUIMA : Jurnal Ilmu Manajemen Asia-Pacific Management and Business Application SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan International Journal of Social Science and Business International Journal of Supply Chain Management JURNAL MANAJEMEN BISNIS Forum Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JPM: JURNAL PENGABDIAN MASYARAKAT Indonesian Journal of Business Analytics (IJBA) Journal of Management Analytical and Solution International Journal of Applied Business and International Management Asian Journal of Management Analytics DEVOTE: Jurnal Pengabdian Masyarakat Global Journal Of Management Analytical and Solution (JoMAS) Digital Innovation : International Journal Of Management International Journal of Management, Accounting & Finance International Journal Business, Management and Innovation Review Buletin Studi Ekonomi E-Jurnal Manajemen
I Gusti Ayu Ketut Giantari
Fakultas Ekonomi Dan Bisnis Universitas Udayana
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Udayani, Ni Putu Anggun; Wardana, Made; Giantari, IG.A.K.
JUIMA : JURNAL ILMU MANAJEMEN Vol 8 No 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.593 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol 10 No 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB)

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali Yasa, Ni Nyoman Kerti; Giantari, I G. A. Ketut; Rahmayanti, Putu Laksmita Dewi; Tirtayani, I Gusti Ayu
JDM (Jurnal Dinamika Manajemen) Vol 12, No 2 (2021): September 2021
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i2.31743

Abstract

The purpose of this study is to explain the Antecedent of WOM and Its Implications on The Brand Image of The Higher Education Institution in Bali. The results showed that the variables tangible, re- sponsiveness, and empathy had a positive and significant effect on satisfaction, while reliability and as- surance had a positive and insignificant effect on satisfaction. Furthermore, satisfaction has a positive and significant effect on WOM and on brand image, and WOM has a positive and significant effect on brand image. In the future higher education institutions in Bali should increase reliability and assurance in order to increase satisfaction..
Effect of Industry Competıtıon and Entrepreneurıal Company to Implementatıon of Dıfferentıatıon Strategy, SME Performance, and Poverty Allevıatıon Ni Nyoman Kerti Yasa; Putu Gde Sukaatmadja; Henny Rahyuda; I.G.A Ketut Giantari
APMBA (Asia Pacific Management and Business Application) Vol 3, No 1 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (730.9 KB) | DOI: 10.21776/ub.apmba.2014.003.01.2

Abstract

The purpose of this study was to determine the effect intensity of industry competition and entrepreneurial company to the implementation of differentiation strategy, SME (Small and Medium Enterprise) performance, and poverty alleviation. In this study examined five variables, namely intensity of industry competition, entrepreneurial company, implementation of differentiation strategy, and SME performance, and poverty alleviation. This study took place in the Gianyar regency with target population of the SME industry. Sampling was purposive sampling study. Based on Slovin's formula, the number of samples taken was as many as 100 SME that spread across districts in Gianyar regency. Respondents were managers. Statistical analysis was used to test hypothesis is Structural Equation Model (SEM). The results showed that the intensity of industry competition has positive and significant effect on the implementation of differentiation strategy, and the intensity of industry competition has positive and significant effect on the performance of SME. Entrepreneurial company has positive and not significant effect on the implementation of differentiation strategy, and entrepreneurial company also has positive and not significant effect on the performance of SME, as well as the implementation of differentiation strategy has positive and significant effect on the performance of SME. Furthermore, SME performance improvement can enhance poverty alleviation in the Gianyar regency. And for the future, SME in Gianyar regency should be intensified to implement strategy of differentiation and increase entrepreneurial company in order to improve the performance of SME and their implications for poverty alleviation in Gianyar regency.
PENGARUH CONSUMER ETHNOCENTRISM TERHADAP COUNTRY OF ORIGIN DAN PURCHASE INTENTION KOSMETIK LOKAL DI DENPASAR Ni Putu Anggun Udayani; Made Wardana; IG.A.K. Giantari
JUIMA : JURNAL ILMU MANAJEMEN Vol. 8 No. 1 (2018): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (119.715 KB) | DOI: 10.36733/juima.v8i1.36

Abstract

There is intense competition between local and foreign cosmetic industry in Indonesia. Imported cosmetics dominate the business market by 80%, while only 20% for local cosmetics. Theconceptof consumen ethnocentrismand country of originis considered as one way to help the local cosmetic industry to face competition from imported cosmetics. The purpose of this study is to determine 1) Theeffectof demographic characteristics (age, income, education) to consumer ethnocentrism; 2) Theeffectof consumer ethnocentrismand countryof origin to the consumer purchase intentions; 3) The influence of country of originas a mediation of consumer ethnocentrism and purchase intention. The samples used were 125 cosmetic users who live in Denpasar City taken by purposive sampling method. The analysis technique use dis the One Way ANOVA and PLS (Partial Least Square).,The results showed that 1) Consumer demographic of age and income showed a significant effect to distinguish consumer ethnocentrism, while education did not have a significant influence on consumer ethnocentrism; 2) Consumer ethnocentrism and country of originhasa positive significant effect towards the purchase intention of local cosmetics; 3) Recently, country of origin partially media tes the effect of consumer ethnocentrism on purchase intention. This finding simplicates that purchase intention of local cosmetics is influenced by consum erthnocentrism and country of origin. Management need more concern to use those factors to develop marketing communication and improve the product quality.
PERAN BRAND LOVE MEMEDIASI PENGARUH BRAND IMAGE TERHADAP WORD OF MOUTH I Gusti Ayu Ketut Giantari; I Putu Hari Budi Utama; Ni Luh Diah Ayu Wardani
JUIMA : JURNAL ILMU MANAJEMEN Vol. 10 No. 1 (2020): JUIMA : JURNAL ILMU MANAJEMEN
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.154 KB) | DOI: 10.36733/juima.v10i1.1072

Abstract

This study aims to explain the role of brand love in mediating the brand image of WOM (word of mouth). The sample size of 90 people taken using non-probability sampling method is purposive sampling. Data were collected using survey and questionnaire methods. The analysis technique used is path analysis with the help of SPSS 22. The results show that brand love is not able to mediate the influence of brand image on WOM. H & M should be able to maintain the brand image by making update in the design of clothing.
PELATIHAN DAN PENDAMPINGAN TENTANG AUDIT PEMASARAN PADA KOPERASI SIDI DESA SANUR I.G.A.K. Giantari; N.N.K. Yasa; I.B.K. Surya; N.W. Ekawati; I.P.G. Sukaatmadja; A.A.S. Kartika Dewi
Buletin Udayana Mengabdi Vol 16 No 3 (2017)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (111.283 KB)

Abstract

Koperasi Sidi merupakan koperasi yang berada di Desa Sanur yang membawahi 14 Unit Usaha Otonom (UUO). Dalam 5 tahun terakhir kinerjanya berfluktuasi karena munculnya pesaing baru yang potensial, untuk itu diperlukan audit pemasaran. Tujuan pengabdian masyarakat ini adalah memberikan pelatihan tentang audit pemasaran kepada manajemen dan staf Koperasi Sidi dalam mengantisipasi perubahan lingkungan dan persaingan. Pelaksanaan kegiatan ini menggunakan metode ceramah dan pendampingan. Ceramah tentang audit pemasaran diberikan kepada 20 orang pimpinan dan staf Koperasi Sidi. Selanjutnya dilakukan pendampingan kepada para peserta untuk mempraktekkan tentang pelaksanaan audit pemasaran di koperasi. Pelatihan dan pendampingan tentang audit pemasaran di Koperasi Sidi sudah berjalan lancar sehingga mampu meningkatkan pemahaman manajer dan staf Koperasi Sidi tentang audit pemasaran. Hasil pelatihan diharapkan dapat menghasilkan kebijakan dalam penentuan melakukan evaluasi terhadap kinerja pemasaran di Koperasi Sidi Desa Sanur. Luaran dari pengabdian ini berupa 1) model, 2) artikel yang dimuat dalam jurnal nasional ber ISSN yaitu Udayana Mengabdi dan 3) makalah yang disampaikan dalam pertemuan Nasional.
PENYULUHAN MANAJEMEN BAGI PENGUSAHA KECIL DI PESISIR PANTAI SANUR I. G. A. K. Giantari; N.N Kerti Yasa; H. Rahyuda; N.W Ekawati; I.P.G. Sukaatmadja; M.K Sri Budhi
Buletin Udayana Mengabdi Vol 15 No 3 (2016)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (211.303 KB)

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memberikan pemahaman tentang kualitas layanan,kualitas produk, cara penetapan harga, cara melakukan komunikasi dan pengelolaan keuangan secaraprofesional kepada para pengusaha kecil yang ada di Pantai Sanur. Metode kegiatan pengabdianmasyarakat ini menggunakan metode penyuluhan yaitu mendatangi satu persatu peserta pengabdian,praktek, diskusi dan tanya jawab. Metode penyuluhan digunakan untuk menyampaikan pengetahuan secaraumum tentang kualitas layanan dan laporan keuangan perusahaan yang sederhana kepada peserta. Praktekdigunakan untuk memberikan keterampilan langsung mengenai pembuatan laporan neraca dan rugi laba yangsederhana sehingga mereka faham dan dapat mengaplikasikan dalam kegiatan usahanya. Tanya jawab digunakanuntuk melengkapi hal-hal yang belum terakomodasi oleh kedua metode di atas. Penyuluhan ini diikuti oleh parapengusaha yang terdapat di Pantai Sanur sebagai subyek sasaran.Hasil penyuluhan menunjukkan bahwa kegiatan ini cukup berhasil dilakukan hal ini dapat dilihat dari: (1) pesertayang berpartisipasi sesuai dengan target yaitu 100 persen (16 dari 16 orang pengusaha bersedia diberikanpenyuluhan) (2) hasil penyuluhan dinyatakan sangat baik sesuai dengan kuesioner yang diisi oleh peserta, (3)Peserta sangat antusias mengikuti penyuluhan yang dilihat dari keseriusan mengikuti penyuluhan, banyakpertanyaan yang diajukan.
Peran Customer Value dalam Memediasi Pengaruh Monetary Sacrifice dan Service Benefit Terhadap Repurchase Intention Angga Cahya Qurananda; I Gusti Ayu Ketut Giantari
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 1 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.271 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i01.p08

Abstract

Repurchase intentions occur when service users or customers are satisfied and get what they need. This study aims to determine the effect of monetary sacrifice and service benefits on repurchase intention mediated by customer value. This research was conducted on customers of PT. Garuda Indonesia Persero Tbk. The number of samples taken was 112 respondents, with nonprobability sampling method. Data collection was obtained from distributing questionnaires. Data analysis using path analysis and multiple test. The results of this study indicate that monetary sacrifice has a positive effect on customer value. Service benefit has a positive effect on customer value. Monetary sacrifice has a positive effect on repurchase intention. Service benefit has a positive effect on repurchase intention. Customer value has a positive effect on repurchase intention. Monetary sacrifice positively influences repurchase intention mediated by customer value. Service benefit has a positive effect on repurchase intention mediated by customer value. The implication of this research is expected to be a reference for the management of PT. Garuda Indonesia Persero Tbk. in providing benefits in the form of good service and giving a special impression to customers.
Peran Kemitraan Stakeholder Terhadap Kapabilitas Inovasi Dan Dampaknya Pada Kinerja Bisnis UKM Di Bali Dengan Mediasi Relational Quality I Gusti Ayu Ketut Giantari; Ni Nyoman Kerti Yasa
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 15 Nomor 2 Tahun 2021
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (497.115 KB) | DOI: 10.24843/MATRIK:JMBK.2021.v15.i02.p14

Abstract

Tujuan penelitian ini adalah untuk menjelaskan peran relational quality memediasi pengaruh kemitraan pelanggan, kemitraan pemasok, dan kemitraan pesaing terhadap kapabilitas inovasi dan dampaknya pada kinerja bisnis. Populasi penelitian ini adalah pebisnis UKM di Bali. Besarnya sampel yang digunakan sebanyak 150 orang dengan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SEM berbasis PLS. Hasil penelitian menunjukkan bahwa kemitraan pelanggan berpengaruh positif dan signifikan terhadap relational quality. Kemitraan dengan pemasok juga berpengaruh positif dan signifikan terhadap relational quality dan kemitraan dengan pesaing berpengaruh positif dan signifikan terhadap relational quality. Selanjutnya relational quality berpengaruh positif dan signifikan terhadap kapabilitas inovasi. Demikian juga relational quality mampu memediasi parsial secara signifikan pengaruh kemitraan pelanggan dan kemitraan pemasok terhadap kapabilitas inovasi. Namun demikian kemitraan pesaing berpengaruh tidak signifikan terhadap kapabilitas inovasi, sehingga relational quality merupakan mediasi sempurna (full mediation) pengaruh kemitraan pesaing terhadap kapbiltias inovasi. Oleh karena itu penting bagi pebisnis UKM di Bali untuk meningkatkan kemitraan dengan pelanggan, pemasok, dan pesaing agar relational quality semakin baik sebagai dasar untuk meningkatkan kapabilitas inovasi yang berdampak pada peningkatan kinerja bisnis.
Co-Authors A.A.S. Kartika Dewi Ade Ruly Sumartini Adnyani, I G. A. Dewi Albertino Persadanta Ginting Almez Krisopras Angga Cahya Qurananda Ariasih, Ni Made Putri Ayu Stia Rini Ayudhia, Ni Putu Amrita Devi Azyyati Umi Hariyanti Chrisna Riane Opod Christa, Usup Riassy cynthia saisaria mandasari Daniel Pereira Desak Ketut Sintaasih Desak Made Putriasih Desak Made Ramya Pranihita Sukma Desak Made Ramya Pranihita Sukma Dewa Nyoman Wiesdya Danabrata Parsana Dharmanatha, I Gede Bagus Dwijaya Embara, Cecilia Triana Dewi Lestari Erri Nugraha Deri G B Suryakusuma Ksatriadiningrat Gunananda Gede Andika Krisna Gede Bayu Rahanatha Gede Gangga Wiweka Sunu Gusti Ayu Winda Ryantari Gustini, Ni Ketut H. Rahyuda Henny Rahyuda I Dewa Gde Agung Ekaprana I Gede Adi Sucitha I Gede Gilang Permana I Gst. Ngurah Jaya Agung Widagda K. I Gusti Ayu Astarina I Gusti Ayu Tirtayani I Gusti Bagus Krisna Saputra I Gusti Ngurah Jaya Agung Widagda I Kadek Dwi Prasmana I Ketut Rahyuda I Ketut Sujana I Made Bagas Adi Suputra I Made Dana I Made Dwi Putra Arimbawa I Made Dwiki Agustama I Made Jatra I Made Nugraha Santosa I Made Satya Mardhiastina Putra I Made Surya Prayoga I Made Wardana I Nyoman Nurcaya I Putu Agus Purnama Adi Putra I Putu Gde Sukaatmadja I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Hari Budi Utama I Putu Satya Wijaya I Wayan Dode Sudiartana I Wayan Pandit Praschita I Wayan Pide Aditra Salinas I Wayan Santika I.B.K. Surya Ida Ayu Chandra Surya Novita Devi Ida Bagus Sudiksa Ida Bgs Hendra Prawira Kusuma Jasmine Maharani Novriari Kadek Agus Yoga Andreana Kadek Aria Satriawan Kadek Trisna Dewi Kartika, Yulia Elsa Komang Agus Satria Pramudana Komang Prasetya Wahyu Nugraha Krismawintari, N.P.D. Made Amilia Laksmi Putri Made Dani Suryadewi Made Dwi Utari Made Kembar Sri Budhi Made Pradnyan Permana Usadi Made Wara Sastra Maharani, Putu Kintan Mahayanti Fitriandari Marini, Ni Putu Lidya Mario Barreto Muhammad Nasihin N.N.K. Yasa N.W Ekawati Ni Ketut Seminari Ni Luh Ade Purnami Swari Ni Luh Ayu Yuliantari Ni Luh Diah Ayu Wardani Ni Luh Diah Ayu Wardani Ni Luh Dona Astriyanti Ni Luh Gede Kintan Pratiwi Ni Luh Indiani Ni Luh Putu Erma Mertaningrum Ni Luh Widya Uttari Ni Made Asti Aksari Ni Made Asti Aksari, Ni Made Asti Ni Made Dwi Ratna Cahyanti Ni Made Sinta Erisma Dewi Ni Made Sri Rastini . Ni Made Vera Pramesti Ni Made Wahyuni Ni Made Wulandari Kusumadewi Ni Nyoman Kerti Yasa Ni Nyoman Santi Irayani Putri Ni Nyoman Suaryani Linda Novita Ni Nyoman Triana Prima Dewi Ni Putu Amrita Devi Ayudhia Ni Putu Anggun Udayani Ni Putu Ayu Aditya Wedayanti Ni Putu Dessy Ari Apriliani Ni Putu Dila Pradnyani Ni Putu Eka Aprilisya Ni Putu Siska Deviana D Ni Wayan Ekawati Ni Wayan Ekawati Ni Wayan Sri Suprapti Nyoman Cendana Putra Nyoman Gede Aditya Jay Medhika Pande Ketut Ribek Pande Maha Kharisma Paramananda, Komang Agus Sathya Putra, I Putu Ogi Sayoga Putri, Made Dwika Cahya Putu Aryanti Putri Kencana Putu Dian Sintya Dewi Putu Kintan Maharani Putu Mertayasa Putu Ratih Argita Dewi Putu Yudi Setiawan Qolbina Ulfah Rahmayanti, Putu Laksmita Dewi Srianggareni, Ni Made Tjok Gde Raka Sukawati Udayani, Ni Putu Anggun Viona Fenella Wayan Ardani Widagda, I Gusti Ngurah Jaya Agung Widiantari, Dewa Ayu Made Dwi Hendri