Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal E-Jurnal Manajemen Universitas Udayana
Ni Putu Siska Deviana D
Fakultas Ekonomi dan Bisnis Universitas Udayana
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING BEHAVIOUR MASYARAKAT DI KOTA DENPASAR Ni Putu Siska Deviana D; I Gusti Ayu Ketut Giantari
E-Jurnal Manajemen Vol 5 No 8 (2016)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.82 KB)

Abstract

This study aims to describe the influence of lifestyle and fashion shopping imvolement against impulse buying behavior of society in Denpasar. The samples used in this study were 100 people responen. The data used in this study were collected using a questionnaire using a Likert scale of 5. Data were analyzed using multiple linear regression analysis. The results showed that the lifestyle and fashion shopping imvolement effect on impulse buying behavior of society in Denpasar. Based on the research results, it is advisable for the product provider or department store fashion, should provide a wide range of different fashion brands, and provide on specific programs such as interesting discounts to avoid unexpected expenditures.
Co-Authors I Gusti Ayu Ketut Giantari