Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Jurnal IPTA
Nurul Sukma Lestari
Hotel Management Department, Faculty of Economics and Communications, Bina Nusantara University, Jakarta
Arts Humanities Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
KONSEP BRAND STORYTELLING, VALUE PERCEPTIONS DAN VISIT INTENTION PADA KAWASAN TUJUAN WISATA DI JAKARTA Tiurida Lily Anita; Nurul Sukma Lestari
Jurnal IPTA (Industri Perjalanan Wisata) Vol 8 No 2 (2020): Jurnal IPTA (December 2020)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2020.v08.i02.p13

Abstract

This study aims to examine the effect of brand storytelling on value perceptions and its impact on Visit Intention on tourism destinations in Jakarta (Survey on YouTube Channel of Taman Mini Indonesia Indah). The survey was conducted on 100 subscribers of the YouTube Channel of TMII Official. With purposive sampling technique and Path analysis technique to analyze this study, the results show that 1) Brand storytelling has a significant effect of 0.680 or 68,0% on value perceptions; 2) Value perceptions significantly influence 0,477 or 47,7% to visit intention; 3) Brand storytelling directly affects significantly 0,438 or 43,8%, to Visit intention, while its influence indirectly equal to 0,324 or 32,4% through value perceptions, with total influence 0,762 or 76,2%. The findings in this study indicate that Brand storytelling is one of the effective strategies in forming value perceptions so that it can influence visit intention.
IMPLEMENTASI ACCESSIBLE TOURISM DI TMII JAKARTA Nurul Sukma Lestari; Rachel Dyah Wiastuti; Ika Triana
Jurnal IPTA (Industri Perjalanan Wisata) Vol 7 No 2 (2019): Jurnal IPTA (December 2019)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (254.51 KB) | DOI: 10.24843/IPTA.2019.v07.i02.p01

Abstract

Indonesia is a big country consisting of various tribes and has different cultures from one to another. From this came the idea to create a tourist site with a cultural background. Taman Mini Indonesia Indah is a tourist attraction established since 1975, an attraction with the theme of Indonesian culture. Taman Mini Indonesia Indah is still a tourist destination that has been chosen by many families. Likewise, schools that still do a lot of tourist visits for study tours Visitors to Taman Mini Indonesia Indah are still the second most in Jakarta. With the development of tourism, the concept of tourism for all it becomes an absolute necessity. Because throughout the world there is also a very significant increase in the number of tourists, and ten percent have special needs including elderly people, tourists with small children, pregnant women, tourists with permanent and temporary disabilities. Therefore, the purpose of this study is to find out to what extent Taman Mini Indonesia Indah has implemented accessibility in tourism in accordance with standards set by the UNWTO. The method used is descriptive qualitative, where data is obtained through field research, documentation, checklists and literature studies. The results of the study are found that vertical movements still need to be improved because visitors using a wheelchair cannot enjoy all the regional platforms. And the suggestion from the research is to continue to improve the facilities so that everyone can access them by adding braille letters to the brochure and adding audio announcements to every tourist attraction.
Co-Authors Ika Triana Rachel Dyah Wiastuti Tiurida Lily Anita