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p-Index From 2021 - 2026
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All Journal Jurnal IPTA Jurnal Ilmiah Manajemen Kesatuan
Lianna Wijaya
Universitas Bina Nusantara, Indonesia
Arts Humanities Economics, Econometrics & Finance Social Sciences

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MEMBANGUN TEAMWORK PERFORMANCE DARI CULTURE DIVERSITY MELALUI COMMUNICATION DI LINGKUNGAN KERJA Lianna Wijaya; Sylvia Samuel; Sarfilianty Anggiani
Jurnal IPTA (Industri Perjalanan Wisata) Vol 9 No 1 (2021): Jurnal IPTA (July 2021)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2021.v09.i01.p21

Abstract

The culture diversity in the working environment of Holland America Cruise Line caused by the multicultural and multinational crews. The purpose of the research is to analyze the culture diversity, communication, teamwork performance on board the cruise ship as well as to analyze the communication as the mediator to link the culture diversity and the teamwork performance in working environment of Holland America Cruise Line. The research involved 110 cruise ship crews as specific respondents and using qualitative method with purposive sampling questionnaire method. The primary data is collected based on questionnaires and the interviews session with the respondents while the secondary data is obtained by literature study and from the previous researchs. The result of this research find that communication is the most important factor to link the culture diversity and teamwork performance in the working environment of Holland America Cruise Line and the cruise ship management is expected to be able to help the crews ship to understand the cross-cultural before working on board and while working on board the cruise ship so this will able to support smooth operation of the cruise ship.
Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Tiurida Lily Anita; Maidar Simanihuruk; Yuviani Kusumawardhani; Lianna Wijaya
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Co-Authors Maidar Simanihuruk Samuel, Sylvia Sarfilianty Anggiani Tiurida Lily Anita Yuviani Kusumawardhani