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All Journal Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) JURNAL MANAJEMEN AGRIBISNIS
I MADE NARKA TENAYA
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Social Sciences

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Faktor-Faktor yang Mempengaruhi Alih Fungsi Lahan Studi Kasus di Subak Daksina, Desa Tibubeneng, Kecamatan Kuta Utara, Kabupaten Badung DEWA PUTU ARWAN SUPUTRA; I G.A.A AMBARAWATI; I MADE NARKA TENAYA
Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) Vol. 1, No. 1, Juli 2012
Publisher : Agribusiness Study Program, Faculty of Agriculture, Udayana University

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ABSTRACT The Influencing Factors of Land-use Change: Case Study of Subak Daksina, Tibubeneng Village, North Kuta District, Badung Regency A land-use change of agricultural land into non-farm is increasing every year along with increase in population and development in tourism sector. Accordingly, continuing conversion of agricultural land may lead to food security problem in the future. Determination of factors in affecting agricultural land use shifting was carried out in this study using survey method to farmers. In addition, in-depth interview and observation were used in data collection. Explanatory factor analysis was used to achieve the aims of the study. Results of this study reveals that there were four factors affecting land use shifting, covering land condition, eviction (associated with the human population conditions), land use (for own interests), and the land ineffectiveness. Among 16 variables included in the model, only two variables, i.e. post harvet risk and land tax. Key words: land use, eviction, land ineffectiveness.
Pengembangan Agrowisata Pesuteraan Alam Sutera Sari Segara di Desa Sibangkaja, Kecamatan Abiansemal Rahmat Effendi; I Made Narka Tenaya; I Made Sudarma
JURNAL MANAJEMEN AGRIBISNIS Vol. 3 - No. 2 - Oktober 2015
Publisher : Universitas Udayana

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One alternative destination agrotourism in Bali is Agrowisata Pesuteraan alam Sutera Sari Segara located in the village Sibangkaja, District Abiansemal. The agrotourism is a potential to be developed in the world of tourismin Bali. Market segmentation is still dominated by 99 percent students are very massive factor in the development of the market in Bali. The purpose of this study was to determine the diversity of the work done by agrotourism, internal and external factors that influence the development of agrotourism, and alternative development strategies and priorities in agrotourism. Respondents in this study were dividedin to two, namely the respondent's internal and external respondents. Internal respondents were employees of agrotourism taken by census and external respondents that visitors and government who have a relationship with agrotourism. The results of research to get 5 alternative strategies witheach priorityi san alternative way of running the promotion of agrotourism by way of advertising and media selection through brochures, synergy between agrotourism and stakeholders by way of synergy between agrotourism with the private sector, the expansion of market segments using market segmentation way, improving the quality of HR by way of provision of qualified work force, and the quality of agrotourism attractions and silk fabric by settin gquality standards. Suggestions that cangive authors in this study is the use of alternative strategies and priorities that are used to further develop agrotourism. Alternative promotion of agrotourism means of advertising that holds the highest value can be used to developth is agrobusiness. Selection of media for advertising such as brochures media is the most efficient and effective way to convey information to tourists or potential tourists.
Co-Authors DEWA PUTU ARWAN SUPUTRA I GUSTI AGUNG AYU AMBARAWATI I MADE SUDARMA Rahmat Effendi