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All Journal Enrichment : Journal of Management International Journal of Humanities Education and Social Sciences
Fredianaika Istanti
Polytechnic NSC Surabaya
Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence Of Service Quality On Customer Satisfaction In Surabaya Tourist Destinations During The Covid-19 Pandemic Yuniawati Ekaningrum; Fredianaika Istanti; Evada El Ummah Khoiro
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 3 (2021): IJHESS-DECEMBER 2021
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (721.542 KB) | DOI: 10.55227/ijhess.v1i3.65

Abstract

The long-term goal of the study is to find out if the tourism industry can survive the Covid-19 pandemic while still prioritizing the quality of services in accordance with health protocols. The type of research is descriptive analysis with a quantitative approach. The population in the study was the visitors to three tourist destinations in Surabaya, namely the Submarine Museum, House of Sampoerna and Surabaya Zoo. The number of samples used was 100 respondents using accidental sampling techniques, namely respondents who were accidentally encountered at the time the questionnaire was distributed. The collected data was analyzed using multiple regression analysis with SPSS 23.0 software. The results showed that the variables of service quality (realibility, responsiveness, assurance, emphaty, and tangibles) have a positive and significant influence on tourist satisfaction
The Effect of Price, Promotion, and Ease of Use Application Online Transportation on the Usage Decision in Surabaya City Fredianaika Istanti; Yuniawati Ekaningrum; Evada El Ummah Khoiro
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (800.679 KB) | DOI: 10.35335/enrichment.v12i1.303

Abstract

The study aims to determine the effect of price, promotional appeal and ease of use of applications on the decision of use of online transportation. The type of research used in this study is "Explanatory Research", which is a type of research that aims to find out the small relationship and influence of one variable on other variables, as well as test the proposed hypothesis (accepted or rejected). The population in this study is the overall consumers of online motorcycle-taxi drivers (known as ojek) in Surabaya. The sampling technique used is purposive sampling, the population element is selected on the basis of its availability based on certain criteria. Test results through SPSS indicate that there is a significant positive relationship between price on usage decisions, promotion on usage decisions, and the ease of application on usage decisions. The results showed that of the four variables of price, promotion, ease of application simultaneously affect the decision to use the online transportation.
Co-Authors Ekaningrum, Yuniawati Evada El Ummah Khoiro Evada El Ummah Khoiro